What's up, DTC Pod. Today we're joined by Robert Willie, who is an operating partner of Emile Capital Partners, as well as CMO of Cherbundi. So, Rob, I'll let you kick us off. Why don't you tell us a little bit more about Cherbundi and what you guys are building?

I appreciate blaine, thanks for having me on the show. Who is Cher Bundy? It's a really good question. It's a question that I will first ask you before talking to me. Had you ever heard of tart cherry juice?

I've heard of tart cherry. I've heard of it a little bit in the health space. So when I saw you guys, it kind of like jumped out. I drew that immediate conclusion between tart cherry and now there's a juice and a product around it. But other than that, I didn't have too much insight into what the beverage is. I hadn't seen it, that sort of thing.

You're not alone, which is, I think my job is trying to figure out how to tell people like yourself about Tart Cherries and more importantly, write about Cher Bundy. But the reason why I ask is, I had the same exact question you just asked me three years ago, which is tart cherries what's? Tart cherries chair bundy. Who? I never heard of that company at all. And so when Emile Capital asked me to join the leadership team at Know, we had to establish truthfully, our own DNA. We had to figure out why people should care around tar cherry juice. And the short answer to your question is cher Bundy is an all natural sports nutrition company, and we base all of our products off the power of tart Cherries. We call it nature's secret weapon. Now, tart cherries are scientifically proven to enhance and improve recovery, recovery in two ways.

One is they improve your sleep, and two, they reduce your inflammation. Scientifically proven to do both those things. So whether you work or work out all day, tart cherry juice really does help you recover in a number of ways. And the proving ground for that, which I discovered when I joined, which I still tell everyone about today. Right? So when I came to the company, it was nationally distributed. We had been through a pretty large Series A. It was established at the grocery retail level, which is a huge, honestly accomplishment for the previous teams. Like, to be able to reach that type of distribution often.

Direct was unheard of for so many companies at our stage. That said, most consumers hadn't heard about it. And yet, the real truth, and the thing that convinced me that tart cherry juice is for real was we had at that point 250. We now have over 400 teams who actively purchase our product every month. And when I say teams, I mean collegiate and professional sports teams. So every NFL team, every Power Five conference team, near every MLS team, every team that you see on TV, play Saturday or Sunday, purchase our products every month. And I was like, wow, this thing must work, so why don't I know about it? And that's where my journey with the company started. That's where we still are.

We thankfully have made a lot of steps in the right direction in the past three years. But that's who cherry bundy is. That's what we're set out to do, is really bring natural recovery mainstream. And I'm pretty excited about the opportunity in front of us.