"Perception of Marketing: Marketing is the tax you pay for being unremarkable."

"Leadership Philosophy: And usually the goal is to get all of that noise to be as quiet as possible, so you then can say, okay, but what's right? And finding what's wrong, you usually find something that's right too. And so then you sort of shift to say, okay, now that I've got some of the wrong to be less expensive or less loud or less problematic, I can focus on the right things, because those are the things we now need to grow. And those are the things that take longer. Those are the things that are harder, and those are the things that you generally want to use as your strengths."

"Understanding Startup Founders: They're not good at everything. In fact, they may not be good at very many things, but they're really good at something. And my job, and I think executives jobs as we start to come into companies to help this growth stage is to identify what that genius is."

"Approach to Executive Leadership: And my skill set is that initial diagnosis and a lot of fixing and certainly a ton of growing but it's a hands on approach and that's the way know my style works."

"Business Strategy Insights: Because everyone knows Amazon is an Ops game as much as it is in a marketing game."

"Challenges in Direct-to-Consumer Model: D to C had all sorts of challenges with unit economics, which every D to C company, big or small, seems to have around shipping small parcels around the like."

"Startup Success Strategy: I think every executive needs to understand that you need some quick wins. Startups aren't patient, investors aren't patient. So not only do you have to identify but you have to correct and you got to be able to point to some pretty quick, small, even wins to showcase that like okay impact is being seen and felt."

"Building Successful Marketplaces: You have to go out and recruit high quality supply, all while building an app that can match you with a consumer who has an expectation around demand. So you have to drive demand."

"The Future of Sustainability: One of their thesis is the future is all natural, whether that be sustainable fashion or all natural recovery or a variety of products certified organic, that they believe that that is what consumers eventually want."

"Startup Determination Against Industry Titans: Every good startup, I believe that's fighting these titans of industry, I believe, and this is my own personal bias and people will tell me like Pepsi, that I'm wrong, but that a chart and a graph isn't going to tell you what you should do. If it did, Pepsi already did it, right? They have thousands more analysts than we do with tens of millions of dollars more."

"Emerging Business Strategies: So we got to think a little different about how to make operating decisions and that's the sort of Ying and the yang of the investment in the operating team model that really works well when you have good really sort of like collaboration between the teams."

"Importance of Team Building: Don't sleep on the people. Like chemistry, culture matters, and especially when you're making hard decisions in very fast moving categories, fighting industry titans, like, you need everyone, every brain in the game."