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Invest In Yourself: the Digital Entrepreneur Podcast
S1 • E73 Invest In Yourself Digital Entrepreneur Podcast with Catarina Matias
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1. **Catarina Matias joins Phil Better to Revolutionize Recruitment with a Dating-App Twist!**
2. **Catarina Matias joins Phil Better to Reveal Secret Hacks for Finding Your Dream Job!**
3. **Catarina Matias joins Phil Better to Share How She Transformed a Hospitality Setback into an Entrepreneurial Triumph!**
4. **Catarina Matias joins Phil Better to Spill the Beans on Running Two Successful Startups Simultaneously!**
5. **Catarina Matias joins Phil Better to Discuss the Future of Employee Retention and Culture Fit!**
Apple Podcast Summary
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Ever wondered how a former hospitality expert is revolutionizing recruitment? Meet Catarina Matias, the visionary behind an innovative app bridging the gap between employers and job seekers through a unique "dating app" approach. Discover how she's transforming hiring processes by aligning company culture with candidate passions. From overcoming challenges to sharing compelling success stories, Catarina's insights are invaluable. Don’t miss this engaging conversation that could reshape your entrepreneurial journey. Hit play to unlock these insights now!
Podcast Show Notes
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**Headline:**
"Connecting Passion & Purpose with Catarina Matias | Invest In Yourself Podcast"
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**Description:**
In this episode of *Invest In Yourself: The Digital Entrepreneur Podcast*, Phil Better, The Podcast Mogul, sits down with Catarina Matias, an innovative entrepreneur who is transforming the recruitment landscape. Together, they explore how Catarina's unique approach to hiring – combining elements of hospitality with tech – is reshaping how companies find the perfect candidate while aligning with individual passions and company cultures.
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**What You’ll Learn:**
🌟 Discover how Catarina Matias is revolutionizing recruitment with her app, RecruitMe.
🌟 Learn the secrets behind creating a company culture that thrives on passion and alignment.
🌟 Find out how Catarina transitioned from hospitality to tech entrepreneurship and overcame challenges along the way.
Whether you're struggling to find the right team members or keen to innovate within your business, this episode offers actionable insights for elevating your recruitment strategy.
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**Guest Spotlight:**
**About Our Guest:**
Catarina Matias is a trailblazing entrepreneur who has ventured from the hospitality industry to the tech world, creating RecruitMe, an app that modernizes the hiring process using a matchmaking model. Follow Catarina Matias to learn more about her journey and innovations in recruitment.
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**Call-to-Action:**
Don’t forget to subscribe to *Invest In Yourself: The Digital Entrepreneur Podcast* and leave us a review to let us know what inspired you most about today’s episode. Your journey begins with investing in yourself!
🎧 Listen now on [Spotify].
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**Keywords:**
- Digital entrepreneur
- Recruitment innovation
- Success stories
- Online business growth
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Join Phil Better and Catarina Matias for an inspiring conversation on combining technology and passion in recruitment, bound to spark your creativity and drive you to invest more in your personal and professional growth.
Mega Keyword
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Podcast episode, Invest In Yourself: the Digital Entrepreneur Podcast, Phil Better, Catarina Matias, hospitality industry, COVID-nineteen, health-focused snack delivery business, Recruiting tool, dating app, employee profiles, job matching, RecruitMe, retention problem, hiring problem, virtual assistant, college reps, Penn State, Ohio State, startup phase, wellness centers, fitness centers, venture funding, entrepreneur journey, business growth, mentorship, client success stories, organic marketing, student recruitment, career match, work culture alignment, hospitality customer service, remote work, business innovation, company culture, investment in staff, Matthais Hospitality, personal growth, business advice, networking, digital entrepreneurship, podcasting.
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<h1>How Top Entrepreneurs Invest in Themselves: Lessons from Catarina Matias</h1>
<p><strong>Summary:</strong> Discover how entrepreneur Catarina Matias transitioned from the hospitality industry to founding two successful ventures by investing in herself and her team, as shared on the Invest In Yourself: the Digital Entrepreneur Podcast.</p>
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<h2>An Inspiring Entrepreneurial Journey</h2>
<p>Every successful entrepreneur has a compelling backstory that highlights the importance of investing in oneself. In a recent episode of <em>Invest in Yourself: The Digital Entrepreneur Podcast</em>, host Phil Better had a candid conversation with Catarina Matias, a multifaceted entrepreneur whose journey from the hospitality industry to launching two innovative businesses offers invaluable lessons.</p>
<h2>From Hospitality to Tech: A Testament to Adaptability</h2>
<p>The COVID-19 pandemic forced many to pivot, but few did so as effectively as Catarina Matias. Catarina was a rising star in the hospitality industry, even being named in Hotel Management’s “30 Under 30.” However, the pandemic presented an unforeseen challenge. "If you don't have a passion for hospitality, you aren't going to make it," she shared.</p>
<p>This critical juncture led her to launch <em>RecruitMe</em>, an app designed to revolutionize the hiring process by making it more akin to a dating app. "If I can't beat them, let me join their generational mindset...connecting the right people with the right companies," Catarina elaborated.</p>
<h2>Launching RecruitMe: Investing in Better Hiring Practices</h2>
<p>Recruitment is often the achilles heel for organizations facing high turnover rates. Catarina identified this issue and aimed to tackle it head-on. "A lot of companies think they have a retention problem, but in actuality, they have a hiring problem," she explained, highlighting the transformative potential of RecruitMe.</p>
<p>The app uses a matchmaking algorithm, allowing both employers and job seekers to create detailed profiles. "You can get bamboozled into hiring someone that just may not be a good fit,” Catarina cautioned. Her solution? Tailor the hiring process to focus on cultural fit and long-term compatibility, making both parties invest better in each other from the get-go.</p>
<h2>Balancing Two Ventures: Lessons in Time Management</h2>
<p>Running one business is hard enough; Catarina manages two. Alongside RecruitMe, she also runs The Bite Company, a health-focused snack delivery service. When asked how she juggles both, she admitted, "It's like having two bathtubs in your house, both overflowing with water at times." Nevertheless, she navigates this complex landscape by prioritizing tasks and adjusting focus based on the businesses' seasonal demands.</p>
<h2>The Power of Human Connection</h2>
<p>Catarina’s hospitality background instilled in her the significance of human connection—a theme she carries into her entrepreneurial endeavors. One anecdote stood out: a simple gesture of sending a glass of milk to hotel guests created a memorable experience. "It reminds me that I, too, have the power to change someone's day," Catarina reflected. This ethos permeates through her businesses, driving home the importance of personal touch in any venture.</p>
<h2>Personal Advice: Believing in Your Potential</h2>
<p>When asked what advice she would give her 10-year-old self, Catarina's response was both simple and profound: "You can do it." This advice encapsulates the essence of investing in yourself—believing in your capabilities even when the road ahead is uncertain.</p>
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<h2>Conclusion: Investing in Yourself for Long-term Success</h2>
<p>Catarina Matias’ story is a powerful testament to the benefits of investing in oneself and leveraging one’s unique experiences to solve real-world problems. Whether it’s revolutionizing the hiring process or providing healthy snack options, her ventures underscore the value of adaptability, personal touch, and unyielding belief in one’s potential.</p>
<p>For more insights and inspiring stories, don’t forget to subscribe to the <em>Invest In Yourself: The Digital Entrepreneur Podcast</em>.</p>
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10 year old advice
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### Chapter 10: A Message to My Younger Self
Once upon a time, in a beautiful little town, there was a ten-year-old girl just like you. She had big dreams, a playful heart, and an endless imagination. She wished to create wonderful things and leave a mark on the world. One day, a magical opportunity presented itself—she met her future self!
Imagine a future you, but all grown up, stepped through a shimmer of time to give some wonderful advice. The grown-up Katarina, successful, wise, and full of stories, sat down with her younger self in a cozy room filled with snacks and beautiful sunlight streaming through the window.
Grown-up Katarina took a deep breath and looked lovingly into her younger self's eyes. She saw the wonder, the excitement, and yes, a bit of uncertainty too. With a warm smile, she began to speak:
"Hello, Little Katarina. Do you know something special? There is a magical strength inside of you, and that's your imagination and belief! You might not always feel brave or smart, but I want you to know one thing, and it’s very important 'You can do it.' Yes, you can do anything you put your heart into."
Little Katarina's eyes grew big and wide as she listened carefully. "Really? Anything?"
"Yes, anything," her future self assured her. "There will be days when everything feels complicated or even scary, but that's perfectly okay. Remember, even if it feels hard, those are just moments to learn new things. Every small challenge you face teaches you how strong you are."
Grown-up Katarina took out a small picture from her pocket—it was a picture of Little Katarina. "You can keep a small photo of yourself, just like this one, somewhere you'll see it often. Every time you feel worried or doubting yourself, look at it and remember all the amazing things you’re capable of. Always believe in yourself, just like I believe in you."
Little Katarina felt a warm, tingly feeling inside, like she had just received a superpower. She hugged her future self tightly and whispered, "Thank you!"
“Always follow your dreams, be kind to others, and never stop believing in the magic inside you. You can do it, always and forever,” said Grown-up Katarina as she began to shimmer away back to her own time.
From that day on, Little Katarina knew she could conquer any challenge. She would become a fantastic dream-chaser, never daunted by worries, always holding onto the belief that she could truly do anything. After all, she had the best advice anyone could give — from herself!
And so, little dreamer, whenever you feel uncertain, remember Katarina’s story. Believe in yourself, because you can do it too!
Episode Promotion Template
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🎙️ New Episode Alert! 🎙️
Discover how Catarina Matias turned her hospitality industry experience into a thriving digital entrepreneur journey. 🚀
Tune in to hear her story of resilience, creativity, and entrepreneurship.
📌 Key Takeaways:
1️⃣ Transitioning from hospitality to digital entrepreneurship during COVID-19.
2️⃣ Creating RecruitMe, an app that revolutionizes the recruitment process for a better employer-employee fit.
3️⃣ Balancing multiple businesses and the importance of organic growth and community building.
🎧 Listen now on [Spotify, Apple Podcasts, etc.].
👉 Link in bio!
Catch this insightful discussion with host Phil Better and Katarina Matias on how investing in the right people and ideas leads to success. Don't miss out!
Guest Spotlight Template
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Post Caption:
✨ Meet Our Guest! ✨
This week, we’re featuring Catarina Matias, a dynamic innovator who is transforming the way we think about recruitment and workplace harmony.
📌 Fun Fact About Catarina:
Though she's revolutionizing hiring with her app, she's never used a dating app! She loves the old-school coffee shop meet-cute.
💡 She’ll share her insights on:
🔑 How COVID-19 shifted her career from hospitality to entrepreneurship
🔑 The creation and purpose of her recruitment matching app, Recruit Me
🔑 Balancing and growing two unique businesses in different sectors
💬 What’s your biggest question for Catarina? Drop it below! 👇
Inspirational Quotes Template
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Post Caption:
💡 Words to Inspire Your Hustle: 💡
“Everyone goes through the process you're supposed to go through or go through. You're supposed to find the confidence along the way, stumble upon it.” – Catarina Matias
Tag someone who needs to hear this today! 🌟
Educational Content Template
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📚 Quick Tips for Aspiring Entrepreneurs 📚
Struggling with finding the right employees or starting a tech business without a tech background? Here are 3 proven strategies inspired by Catarina Matias from our latest episode:
1️⃣ Trust Your Gut: Catarina emphasizes the importance of trusting your instincts when connecting with people for your business. A genuine connection can pave the way for a successful partnership.
2️⃣ Stay Open to Learning: Even without a tech background, Catarina demonstrated that willingness to learn and seek help from experts can overcome any knowledge gap. Surround yourself with knowledgeable people who can fill in those gaps.
3️⃣ Embrace Organic Growth: Catarina's grassroots approach to growing her app, Recruit Me, involved direct outreach and leveraging local communities and students. This foundation allowed for a genuine and sustainable expansion.
💡 Want more tips like this? Tune into our episode "Invest In Yourself Digital Entrepreneur Podcast with Catarina Matias." 🎧
Listen to how Catarina navigated the challenges of entrepreneurship and glean more insights on investing in yourself!
Meta Descriptions
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Join Phil Better as he chats with Catarina Matias about transforming recruitment with an app connecting job seekers and employers through shared values. Discover strategies to solve hiring challenges, foster business culture alignment, and pursue entrepreneurial aspirations. Tune in for insights on thriving in the digital landscape.
HTML timestamps - Chris
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<p>[00:00:01] Introduction – Phil Better introduces the episode and special guest, Catarina Matias.</p>
<p>[00:01:29] Departure from Hospitality – Catarina discusses leaving the hospitality industry due to COVID-19.</p>
<p>[00:02:23] New Business Ventures – The inception of a health-focused snack delivery business and development of the RecruitMe app.</p>
<p>[00:04:01] Future Aspirations – Catarina's dream of owning a B&B and her goals for retirement.</p>
<p>[00:05:18] RecruitMe App Mechanics – Catarina explains how the app works similarly to dating apps for recruitment.</p>
<p>[00:09:47] Marketing Approach – How Catarina is reaching out to potential users and companies for RecruitMe.</p>
<p>[00:14:23] Team Building – Discussions on hiring people and establishing a reliable team.</p>
<p>[00:16:30] Running Two Companies – Catarina elaborates on managing both her businesses.</p>
<p>[00:18:42] Memorable Moments – Catarina shares memorable experiences that keep her motivated.</p>
<p>[00:23:40] Future Plans – Katarina talks about her future goals for her businesses and her life.</p>
<p>[00:25:01] Advice to Younger Self – Catarina imparts wisdom to her 10-year-old self.</p>
<p>[00:26:50] Closing Remarks – Catarina provides information on where to find her and her businesses.</p>
<p>[00:28:24] Conclusion – Phil Better wraps up the episode with final thoughts and acknowledgments.</p>
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List of Lessons - Chris
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<li>Embrace change and be ready to pivot, as Catarina did transitioning from hospitality to entrepreneurship.</li>
<li>Utilize organic growth strategies and grassroots efforts to increase visibility, such as engaging directly with local businesses and communities.</li>
<li>The power of connections can drive success; trust your intuition when choosing business partners and team members.</li>
<li>Innovative thinking, like applying a dating app model to recruitment, can solve traditional business challenges in new ways.</li>
<li>Always be learning; knowledge gaps are opportunities to engage with and learn from experts in other fields.</li>
<li>Tackling multiple ventures might seem overwhelming, but careful time management and prioritization can help manage both effectively.</li>
<li>Invest in creating a strong company culture to improve hiring processes and employee retention.</li>
Keywords for Website - Chris
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Digital Entrepreneurship;Entrepreneur Mindset;Business Growth;From Corporate to CEO
Book/Podcast
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Catarina Matias is the innovative force behind Recruit Me, an app that revolutionizes the recruitment process by pairing employers and job seekers in a way reminiscent of popular dating apps. With a background in hospitality, highlighted by her recognition in Hotel Management's 30 Under 30, Catarina brings a unique perspective to digital entrepreneurship. Her passions extend beyond just one venture; she also runs The Bite Company, which focuses on health-focused snack deliveries. Her experiences across industries showcase her commitment to aligning work cultures and creating thriving environments.
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