"Overcoming Adversity and Finding Purpose: So I dug deeper and deeper into the agency, and it's no wonder why the agency did well, but my personal health went to shit. So I wanted to do something that was a little bit more impactful."

"Mental Fitness and Innovative Solutions: 'What if I applied these two things together and created a soda that's just as delicious as a full sugar soda, not even a diet soda, way more delicious than a sparkling water and had it be good for your brain.'"

"Growth through Content Creation: You can't just post pictures of your product. It's got to balance information and entertainment and a bunch of other things. There has to be a goal behind it."

"Entrepreneurial Journey: I ultimately became their CMO and they were a small mom and pop shop doing X amount per month. Now they're doing 5000% more than that from when we first started."

"Understanding Viral Content Creation: But they don't really chime into what problem are we solving, what's the goal? And most importantly, what part of the funnel are we in? So from a creative perspective, if you're running certain ads, top funnel, middle funnel and bottom funnel, you're saying different things."

"Foundations of Creativity in Food and Beverage Branding: The foundational element of creativity is how do you set up your positioning statement? To me, that is the Rosetta Stone of any brand. And there is a positive correlation between brands that know that like the back of their hand and how well they do, and the brands that are figuring out everyone's figuring it out."

"Importance of Content Organization: And I think that the more that you are diligent in saving your content out, you never know how much repurposing you can do with that sort of stuff. So having that like a bank of content is important. Identifying your content pillars is important. Is this informational, is this educational or is this a hero post?"

"Evolving E-commerce with NFTs: So my goal is to take this technology, gate things with the key. So your NFT is your key to unlock. You connect your wallet, says, oh, they have the perfume NFT or the doodles NFT or whatever NFT. They can access certain things that the general customer can't."

"Importance of Non-Concentrate Juices: When you have a concentrate juice, think of it like as you just squeezed an orange juice. Imagine extracting all of that water, freezing it, shipping it to another place, adding water back in, stirring it, and then putting it in your drink. That was a big point of difference for me, that it was part of the guardrails in my brand creative brief."

"Mental Fitness Industry Growth: The mental fitness industry is three times the size of functional carbonated soft drink, 337,000,000,000 last year, and functional carbonated soft drink was, I think, 117,000,000,000, and they're both going to grow at plus 5% CAGR over the next five, seven years."