"Influencer Marketing Evolution: Brands used to partner with influencers because they wanted content and they maybe wanted to build brand awareness. But those were really the only two goals of the partnership with an influencer. And then today, since paid ads are just becoming more expensive, less reliable brands are turning to find, are looking to find other uh, acquisition channels."

"Affiliate Marketing Success Strategy": "And you can keep creating these tiers so that affiliates can stay engaged in the program in the long term. Because the worst thing that can happen, I mean, not the worst thing that can happen, but a problem that often happens is an affiliate posts, once drives however much revenue it drives, gets their commission, and then they're getting hit up by another 20 brands in the next month, and maybe they forget about it. But if they have these milestones to work towards, one, it's just a way to keep them motivated, and two, it's also a great way to communicate to them as well."

"Influencer Matchmaking for Affiliate Marketing: What it really comes down to is finding the right influencer to be an affiliate. And there's things that you need to look for to find the right influencer, because you could find an influencer that has a really good engagement rate, the perfect aesthetic, that matches the vibe of your brand. But the truth is, a lot of influencers don't drive revenue. And obviously, like, the whole point of this affiliate partnership is you want them to be driving revenue. The most important thing I would look for is are they actively tagging or posting affiliate links of other brands consistently."

"Influencer Marketing Strategy: The influencers that can drive revenue, they're actively partnering with brands, they're actively tagging with the brands, they're actively posting affiliate links. And because of that, their followers are accustomed to trusting them for buying advice. And their followers aren't annoyed that they've been posting other brands. And, like, it's not like a saturated audience, it's an audience that follows this individual because they want to learn what to buy, they look up to this person's lifestyle to an extent. And they want to, they're curious to what they're buying and they're curious to what products they're sharing. Those influencers that are just frequently posting affiliate links and they drive lots of revenue."

"Revolutionizing Affiliate Marketing: 'So what we've helped brands do is basically instead of making customers jump through the same application form hoops that we maybe expect like a bigger affiliate to jump through, essentially like what we can set up for a brand is every time a new customer purchases from their store, before that customer even gets to the order confirmation page, we could take their order data from Shopify checkout and use that to automatically generate them an affiliate account, automatically generate them a custom tracking link or discount code with their name in it, and then give all that information to them natively on the thank you page as soon as they complete their purchase.'"

"Effective Affiliate Marketing Strategies: Day one, I think the lowest hanging fruit would probably be turning customers into affiliates because its a lot of just setting up these automations, the thank you page emails and then its pretty much runs on its own."

"The Future of Influencer Marketing: 'And I think TikTok shop kind of pushed the industry in that direction. And it's awesome for us because, you know, this is kind of what we bet on with building social snowball, that the future of influencer would be affiliate. And it's definitely headed in that direction because now you also have YouTube shopping that just launched.'"

"Affiliate Marketing Insights: Codes are great because they're the only activation method that jumps from device to device. Because if someone sees an ad on Instagram with an affiliate and then buys on their computer, they'll take the code with them because they want the discount, which is like, you know, a pretty crazy concept."

"Affiliate Marketing Challenges: It's just like this domino effect of disaster every time a code leaks."

"Innovative E-commerce Strategies: 'So if I'm an influencer and I post use my link for a discount and ten different people click on my link, ten different single use codes will be generated, one for each shopper, and the shoppers can go ahead and use the discount... if honey or any of those coupon sites were to pick up one of those codes, it just wouldn't matter because they're valueless to these coupon sites, they're all single use codes.'"