DTC POD - Mina Elias - Amazon 101

DTC POD Mina Elias - Amazon 101

Blaine Bolus 00:00:06 - 00:00:51

Hey, Blaine from Dtcpod here. And today we've got two amazing AI tools for you guys to check out. So AI is obviously eating the world and these two by HubSpot where you're really going to love. So the first one's, called Content Assistant, basically helps you create amazing content, which matters more today than ever. Everyone's creating content, so you got to stand out. With HubSpot's AI powered Content Assistant, you can brainstorm, create and share content of Flash, all inside a super easy to use CRM. So think things like brainstorming, blog ideas, blog outlines, drafting copy on any topic from marketing trends to media kits or writing value, props for your landing pages, prospecting, emails, and more. The second one is Chatspot, which is basically a conversational bot that sits on top of your HubSpot CRM.

Blaine Bolus 00:00:51 - 00:01:31

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Blaine Bolus 00:01:32 - 00:02:06

Just visit Finalloop.com D to CPOD and get 14 days free and a two month PNL within 24 hours with all the ecom data and breakdowns you need to crush it. What's up, DTC Pod? Today we're joined by Mina Elias, who is the founder of Trivium Group, which is an agency for Amazon and focus on marketing. So Mina, I'll let you kick us off. Why don't you tell us a little bit about yourself, your personal background and what you guys work on, and spend your time building at Trivium.

Mina Elias 00:02:06 - 00:02:28

Awesome, man. So, yeah, like you said, my name is Mina. I'm the founder of Trivium. We are an Amazon advertising agency. Amazon Marketing agency. Basically, we handle the entire Amazon sales channel for brands. Our goal is to basically drive more traffic on Amazon and improve conversion rate. So we'll talk a lot about the different factors that influence click through and conversion rate on Amazon.

Mina Elias 00:02:28 - 00:03:05

I'll talk about all of the ways that you can drive traffic on Amazon, both paid and organic. My background I came to America in 2011. I was born in Egypt, grew up in Dubai, came here for college, chemical engineering, graduated top of my class, got my Bachelor's, got my Master's, worked up the corporate ladder, worked in new product development and medtronic surgical devices. Did like project management, all this bullshit engineering stuff. Hated it. And I started fighting in 2013 doing MMA. I still do it. And I've been a huge fan of supplements ever since I saw supplements.

Mina Elias 00:03:05 - 00:03:35

And so I decided to start a supplement brand in 2018. Basically six months in, I created an electrolyte powder. I was on Keto and I wanted an electrolyte powder that had high sodium, high electrolytes, no sugar. I made it, tried it on myself, tried it on my friends. Everyone loved it. I decided to start the brand and I tried to get it in stores and gyms. Didn't work out. And I was at an MMA event and basically I lied to everyone and said that it's going to be on Amazon soon.

Mina Elias 00:03:35 - 00:04:19

And that's what got me into getting on Amazon. And so I did this massive deep dive into how to get my product on Amazon. And six months after so I got my product on Amazon and six months in, I was doing like four K a month in profits. And I got fired from my job and basically got thrown into the deep end of entrepreneurship. So I packed my shit and I went back to Egypt for four months to save money while I was reinvesting everything into the business. The brand launched on Amazon November of 2018. And then by January of 2020 or December 2019, I was doing a million dollars in run rate. So scaled it on Amazon and then COVID hit.

Mina Elias 00:04:19 - 00:04:44

I started getting on podcasts just like this, talking about all of the things that I learned and all the mistakes that I made. Because when I was learning, everyone gave me bad advice. And I'm like, I'm not going to give advice. I'm just literally going to give experience. Like, I tried this and this happened, I tried that and that happened. And this is basically a lot of what you're going to hear from me today is kind of like based on stuff that I've tried. And so I did the podcast. People loved it.