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Weekly Newsletter
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1️⃣ One Sentence Summary
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"Starting from Scratch: I know you guys had started out and you bootstrapped, the whole thing yourself. So I want to talk about that. I want to talk about the origin of the brand, what went into R and D."
Building a CPT Brand: "Yeah, and I love that because a lot of times they say it doesn't take a rocket scientist to build a CPT brand, but sometimes it does."
Patents in the supplement space: "Supplements are more of like kind of a gray area where you can make claims and maybe do something."
Navigating Patent Laws in the Supplement Space: "How do you know what is okay to pursue or not okay to pursue?...there's a million different powders for protein...How do you navigate that if you're an entrepreneur trying to launch a business, what flies and what doesn't fly in the supplement space?"
Entrepreneurship and Health Supplements: "I know there's a lot of entrepreneurs who are thinking about supplements and health and wellness. It's the hot topic."
Starting a Side Hustle: "If you have the luxury of having time where you're able to iterate and do all the things in your spare time, that's awesome, because that stuff needs to happen in any case. So you may as well be able to do it and make that jump when you're able to and the business can support you."
"Starting a Product Line: Talk to me a little bit about now that you've made the product. I'm curious about your first couple batches or runs or production runs."
Scaling a Startup: "Thinking about how to go from zero to one to two and scaling up, I think is really important."
Navigating manufacturer relationships: "They're not thinking no one's going to care about your business as much as you do."
"Building for the Future: Our core focus for this year is scaling. We want to expand our reach to new markets and grow our user base."
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❇️ Key topics and bullets
- Dylan Menter's decision to create a unique product from scratch - Researching patents and gummy formulas - Finding an untapped market for creatine gummies
2. Challenges in Manufacturing:
- Overcoming financial constraints by becoming proficient in Google Ads - Perfecting the product to ensure it was aesthetically pleasing and experiential - Facing manufacturing challenges and vetting manufacturers to find the right one
3. The Importance of Financial Security:
- The decision to keep his job at SpaceX while working on his side hustle - Acknowledging that not everyone can handle repeated failure and risk
4. Dylan Menter's Creative Cooking Process:
- His meticulous cooking process for producing the creatine gummies - Using electric stirs to increase production - Reaching out to manufacturers to scale production
5. Building a Strong Brand:
- Attending the Commerce Summit in New York and hearing from successful founders - Focusing on having more evangelists for the brand - Choosing reliable manufacturers and building genuine relationships
6. Entering Oversaturated Markets:
- The importance of assessing whether a market is oversaturated - Finding gaps in the market to add value and differentiate the product - Conducting patent searches on USPTO and protecting ideas with a patent lawyer
7. Passion and Persistence in Product Development:
- The year-long process to create a natural, high-quality creatine gummy - Keeping a day job to fund R&D mistakes and avoid the need for early-stage investors - Ending up with a product that competitors have yet to match.
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