I want to start recording these little debriefs after my coin collecting strategy sessions to share with you guys. So I just wrapped up my session with someone who works in ops. She's more high level, so I would say more like in a COO level ops manager. And some of the goals that she had coming in was to figure out what could be a lead magnet. She also noticed that her website isn't really bringing in leads, so she wanted to kind of go through her messaging on her website and figure out SEO. And she wanted to see what digital products might be a possibility for her business and think through what strategy she could have to lean into speaking. And so we talked through. I'm going to start with some of the things that we kind of talked through.

So let's start with the lead magnet. When I think about ops people, one of the things I want to stay clear of is you attracting someone. And this is all service providers, by the way, not just ops, but especially ops people. You all will make lead magnets that involve a level of DIY. Any level of DIY that's involved in your lead magnet will attract DIYers and therefore defeat the purpose of you having the lead magnet, because they will not hire you. And the higher the price point of your offers, the more likely you are to to waste your time and build a list full of people who are never going to buy from you. And so she shared with me that she had a kind of like an audit that she was doing at the very beginning of the call. She was like, I had an audit that was kind of like an entry level thing.

But the problem with that is that it was taking so much of my time and I didn't like it. And I already knew in my mind that that was going to be something for me. So when we got to the point of talking about the lead magnet, I did start off by saying, well, do you have an existing lead magnet? And she said, actually I do. But at the time she wasn't focused on the specific type of client that she's focused on now, but now she has a niche. So she said, I'm thinking about updating my basically a quiz to focus on my niche and then my niche clients, and then that's going to be with my lead magnetism. I said, that's actually a great idea. But she didn't seem like excited about that lead magnet. So as a strategist on the coin collecting strategy call, the point of the call itself is for me to pitch to you different marketing strategy ideas.

So I said it's hard for me with this particular client to come up with different lead magnet ideas because when I look at the individual going to look at you, not just pull from a pool of ideas for different lead magnets that my clients have successfully done. I look at you, you as an individual, you, your brand and the type of clients that I know you want to attract. When I looked at her as an individual, she's very poised, very serious, but her brand is also very poised, very serious. And I imagine she also attracts people who have either bigger businesses, more serious businesses, or they need serious help with their back end of their businesses. Right. And so when I was thinking about a lead magnet, she can't just have any old thing. I didn't want her to have like a webinar or like, I'm like, what are you going to be talking about in that webinar? Right. What are you going to be talking about in a video? She can't do a challenge or you know, like what are we even doing? Because these people are busy.