"The Power of Customer Insight: "We basically read as many reviews as possible, found out where all the flaws were in other suitcases, and saying, well, this is the beginning of the design brief."

"Iterative Improvement: "Product is never finished so this concept of getting something perfect is not real. There is no such thing as perfect. You want to continue to be iterating, continue changing things."

"The Power of Physical Retail: "It's what customers actually want. And I'll tell you, in travel in particular, there's a really good subset of people who are like eight weeks out, they book the flights, six weeks out, they book the hotels. They know exactly what they're wearing. They know exactly what they're doing."

"Launching in China: "It was a super cool thing to do. And eventually we'll go back. Eventually we go back and things, politically speaking, things are getting better, so we don't mind being Australian there again. But for that period, it helped us get through sometimes when things are in lockdown. We weren't in the US then. We we really needed momentum, we needed to feel like we were winning, at least, and growing and launching in China helped us build up."

"Adapting to Different Markets: Having a physical presence, having people know that you're real, especially from a London perspective, makes all the difference to carry you over."