"D to C Business Strategies: It's almost cannibalistic you're going against your partners. Why would you touch that if we already have distribution?"

"Epic's Success Story: The founder story is pretty incredible, and we actually acquired it after it got quite a bit of velocity. But it was a great experience or a great kind of experiment to look at Epic and say, Why that? And actually came down to some pretty basic math, like, if you think Epic provisions you think of beef jerky or other products that are similar, you're thinking more of a higher dollar item, higher average order value, higher margin."

"Challenges in E-commerce Logistics: The cheapest I can ship a box of Cheerios across the country, as your listeners know better than I do, is like four or $5 usually. Well, there goes the margin, right?"

"Challenges in Direct-to-consumer Business: 'What was fascinating is how hard just like some of the things I think, again, your listeners are going to think are so basic. It's like, how do you stand up A.com? Where do we ship this stuff? How do we take the pallets apart? How do we email people after they order? Right? And what we were up against is we were up against these traditional enterprise tech stacks that weren't used to moving at the speed of D to C brands that weren't used to doing this.'"

"D2C Marketing Strategies: So I think some of the brands who are doing it best are bringing D to C in as a channel, right? They're putting it next to all their retail providers and they are not necessarily looking at it exclusively in their marketing strategy but they're building in kind of the tactics that your listeners think about that we haven't even touched, right? Like we start with awareness Media and go from there."

"Embracing Digital Marketing Transformation: What does that mean all of a sudden for a brand that's done it one way for the last 30 years and all of a sudden now you're like, hey, actually you can see the whole consumer journey. You can see who it was, you can see it was Bob and you can see that he clicked on this ad and got here and in 28 days he's going to want some more products. So what are you going to do about it?"

"Embracing Digital Transformation in Marketing: So a brand is going to launch a digital channel like D to C. You're going to say, okay, we are going to arm them with a fleet of team who's built and sole purpose is only to manage that."

"Innovation in Product Development: Yeah, well we're always introducing new flavors and new innovation in terms of our products, right, and doing our best to deliver ultimately what consumers are looking for."

"Rewarding Brand Loyalists: To actually reward them with a solid piece of the brand is a really interesting way to pay off a very digital first campaign with a really awesome physical product that shows up in their front door the day after they entered into their information."

"D to C Marketing Innovations: But what D to C is doing is it's enabling and forcing the conversation of how to show up in a more digitally first way and how to show up in a more modern way. And regardless of the state of D to C that they might be in, it's exciting for us to see those I would call them, I guess, second order effects. But at the end of the day, it's kind of this new wave and it's a new wave of commerce."