Growing a D to C Brand with Scout Brusan, CEO of Desoa: "As a D to C brand, you need real time financial visibility to save money and make better decisions."

The Rise of Non-Alcoholic Beverages: "One of the first things I want to talk about just from a cultural sort of perspective, because I know nonalcoholic as a category is like, blowing up. So your guys'timing is obviously awesome, but what can you just tell us about the category as a whole?"

The Impact of Constant Connectivity on Drinking Habits: "I drink way less than I ever did just because I can't afford to be slow in the morning or even in the evening."

"The Impact of Fitness Trackers on Perceived Health: 'Now it's not just I feel a certain way, it's like I quantifiably am a certain way,' " - The speaker discusses how fitness trackers have changed the way people perceive their own health, moving from a subjective feeling to a quantifiable measurement.

Launch Preparation: "I think the fact that she's able to get all the way into the weeds and have her fingerprints across the brand, I think it's really important and makes a huge difference."

"Retail Placement: Where do you guys show up physically in retail?" - "Do retailers have specific shelf space set aside for non ALK? Where do you guys sit? Are you in the soda section? Are you in the next to the alcohol section? In the mixer section?"

Marketing Strategy: "It has a cost to execute, it has a cost on product. And for a seed stage business that can't just go away, drowning the world with their beverage, how do you think about where to show up at your stage?"

Celebrity Brands Done Right: "When you're trying to show up personally as a brand and you're trying to grow and get all those learnings, I think traditionally a lot of celebrity lines, one, the talent themselves wasn't as involved in the process, right? And then two, like you were saying, you would layer in agency and all these other kind of factors on top of it and then it becomes a really impersonal experience."

The Power of Transparency: "it's like rather than just trying to hide information and sugarcoat things, a lot of times the best way to communicate, especially with a team, is just be open and transparent."

How to Support DTC Pod: "A rating and review would go a long way as we continue to host the best builders in DTC and beyond."