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What's up, DTC Pod? Today we're joined by Scout Brusan, who is the CEO of Desoa. So, Scout, I'll let you kick us off. Why don't you tell us a little bit about yourself as well as what you guys are building at Desois.

Thank you. Excited to be on so Desois. I'll just give you the one liner there. It's a wine of nonalcoholic sparkling apparatiffs. So really meant to be something if you're feeling like a cocktail or a glass of wine, but you don't really want the alcohol. It's a sophisticated and delicious alternative. It was co founded by Katy Perry and Morgan McLachlan, who I had the pleasure to join full time right before we launched. But I had spent time, certainly in consumer packaged goods before joining DSWA.

I had started my own brand, also kind of in the functional food and beverage space and had, prior to that, come out of the venture and consulting worlds. So was that a consumer fund, m 13, helping launch businesses, really from zero and scaling them to the kind of zero to one stage, and had previously, before that, kind of been more corporate at McKinsey. So have made my way over time, really getting to, I think, kind of the really bread and butter of what I enjoy, which is the early stage kind of crazy stuff for the crazy people. So that's what we've been in for the last 15 months since we launched D'swa, and we're having a lot of fun.

Awesome. And, yeah, I'm really excited to get into D'swa, how you guys launch, where you guys are at now, but would love to go back a little bit further. You said you have a background in consulting as well as having started your own brand. So why don't you just tell us a little bit more? What were you focused on in the consulting world and then tell us a little bit about the first brand you started before you found yourself in the CEO role at Diswa.

Yeah, so at McKinsey, I was very much a generalist, but I found myself drawn towards certainly consumer projects before I got there. I feel like I touched everything from as kind of mundane as semiconductors and learning what that world looks like as sexy as the ecommerce world that we're now in. Did everything from gosh like indirect procurement, cost cutting to strategy and growth. And I just got really excited about the spaces where you were touching that consumer experience. Also, funnily enough, I think I had a lot of interest in the entertainment space and had some client work that I did there. So I'd say for me, a lot of that period of time was just kind of the self development and coming out of it. I did my undergrad at MIT, which is very technical education and coming out of that world of, like, everything's black and white, hypothesis driven data grounded to this interesting world of business decisions that are made in ambiguity and knew that I wanted to do something that was even more entrepreneurial. Which is really how I ended up at M 13.