Running Ads: "So I recommend to everybody at first, when you're first starting out running ads, you got to run them yourself. You need to understand what that is before you ever hand that off to an agency, because there are a lot of bad agencies out there."

Importance of Setting Up Essential Analytics and Advertising Tools: "So, first of all, Google Analytics four, ga Four have to have that set up. As of recording this tomorrow, you need to have this set up. This is absolutely essential. It's not just another analytics platform, everyone, okay? Remember that ga Four is what feeds back data into Google Ads. This is your Google Ads. Like, if you're ever going to run Google Ads, you must have Ga Four set up."

The Impact of iOS 14.5 on Personalized Ads: "What this new cookieless world means is that you're just not going to have personalized ads anymore. You're just not going to have the same personalization that we had before. What was so wrong about us serving ads that were actually relevant to people, right?"

Tracking the Customer Journey: "When we run post-purchase surveys, 70% of our customers have known about us for 30 plus days. Well, no analytics platform is going to be able to pick that up, right? But some of these tools, like Triple Whale, big fan of Triple Whale, they do pick that up and they show the entire customer journey and how many times they touched a Google ad and a Facebook ad and this and that."

Customer Psychology in Retargeting: "What is keeping them from purchasing your product? Right? It's probably not price number one, right? Yet everybody goes to price."

"Retargeting on YouTube: An incredible way to indoctrinate somebody into your brand or tell a story that you need to tell."

Testing and Organic Marketing: "You can think all the things that you want to about your customer... but until you actually start testing them out, you don't know which one's actually going to convert. Right. You don't know until you actually have the data."

Viral Topic: Effective Advertising Strategies for Reaching Your Target Audience

Quote: "I would way rather see somebody spending money on that being a part of the conversation, because they're probably going to learn a lot within that conversation, being a part of that conversation."

The Importance of Ranking for Buyer Intent Keywords on Collection Pages: "My first advice is trying to rank for the keywords that actually matter, that are like buyer intent keywords, right. Don't do that on a blog. Don't rank for those keywords on a blog. Rank for those on a collection page."

"Advertising Strategies: If you guys are in that sort of range, definitely talk to your advertising agency about how they are scaling up Pmax for you. That's a huge thing over there." "Constant Testing and Consolidation: There's this dichotomy between constant testing and consolidation in your ad account." "Perpetual Creative Machine: At Upgrowth Commerce, we have this perpetual creative machine TM that's sitting in the back all the time, creating new creative for our clients." "Crushing Image Creative: Image creative is still crushing and no one's using it because everyone went on the..."