Geopolitical Influence on Travel:

"People are shifting and changing both where they're traveling from and when they're traveling to."

Travel and Football: "What we actually discovered was very much the same principle which is the person that's gonna take a trip like that doesn't have other football friends that they can travel with. And so they're looking for a group tour so that they're gonna be surrounded by like minded people."

"Balancing B2B and B2C for Growth": "And one of the things that we learned then that definitely applied to all my time at the Travel Corporation was the idea of growing both b to b and b to c and largely being channel agnostic and just being focused on growth."

The Evolution of Group Travel: "As people become more culturally aware, and they're looking for different ways to travel...adventure travel companies...addressed the biggest pain points associated with group travel and created a new way to travel that was still group travel, but now you had a guide with a small group. You traveled on local transport. You got closer to the communities in which you were traveling in, and it really changed the guest experience."

Operational Excellence in Travel: "I had every confidence that both at my time at G Adventures and the travel corporation brands, that operational excellence was paramount, meaning that the teams that were involved in putting the product experiences together and delivering on them, that there was such a high rate, like, we used n p NPS scores, net promoter scores, like most companies do, but the idea of trying to make sure that you're sending away happy guests that are gonna wanna travel with you again and tell other people."

Strategies for Scaling Your Business: "Once you achieve a certain size of the business, it makes it easier to grow into other markets because now you have brand awareness. You can leverage existing partnerships, the technology you're using."

The Evolution of Travel Distribution: "Effectively, you had travel agencies that were becoming kinda small scale OTAs in different regions as they improve their websites, did better digital marketing, and could could become a bigger distribution partner for you."

The Value of B2C Marketing:

"Even as we pushed b to c, we actually found that the leads that we generated from b to c, half of them converted with travel agent partners."

"The Complexity of Modern Travel Forces a Return to Advisers": "The younger generation as well is increasingly returning to travel advisers. And one of the reasons that we're seeing is just the complexity of booking travel despite the fact that we have more access to tools and technology than ever before."

Foreign Exchange Insights: "Interest in foreign exchange are 2 incredibly powerful ways for larger companies to be able to generate significant profits, and that all comes from managing your finances and cash flow and making sure that you have the team in place or even an individual that has a great deal of expertise and understanding of how to manage that cash flow to ensure your business not only generates significant profits, but is also then able to invest in not in in expansion."