I’m Speaking…with Elizabeth West - #81: Ep 81 Why Leaders Don't Need *Followers in Business + Why 'Shiny Object' Isn't a 'Bad' Thing with Michelle Rohr

🔖 Titles

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1. Leading Without Followers: Authenticity in Business with Michelle Rohr 2. Michelle Rohr on Shattering Niches and Embracing Energy 3. Unlocking Self-Leadership: Michelle Rohr's Approach to Authentic Success 4. The Myth of Followers: Michelle Rohr's Insights into True Influence 5. From Shiny Objects to Deep Authenticity: Michelle Rohr's Business Philosophy 6. Cultivating Inner Strength: Michelle Rohr's Secrets to Business and Personal Growth 7. Michelle Rohr: Why Your True Essence is Your Best Niche 8. Embracing Vulnerability in Leadership with Guest Michelle Rohr 9. Challenging Business Norms: Michelle Rohr on Success Without Conformity 10. Redefining Leadership: Michelle Rohr's Journey of Self-Acceptance and Success

💬 Keywords

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Michelle Rohr, Elizabeth West, true essence, productivity, authenticity, Mastin Kipp, societal pressure, talents, Secret Owl Society, inner child, online business, niching down, multi-passionate, personal development, selfishness myth, self-care, trauma, continual improvement, YouTube, podcasting, vulnerability in business, leadership, personal desires, affiliate marketing, financial success, journey, inner work, personal growth, destination, Portugal.

💡 Speaker bios

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Elizabeth West is an intelligent and discerning industry professional who is observant of business trends and marketing shifts. She has an insightful understanding of the evolution of various marketing strategies, witnessing how word-of-mouth and referral marketing evolved into what is popularly known today as affiliate marketing. West has an inherent knack for identifying marketing terms and their implications, recognising that many people may overlook the nuances between them. She is aware that larger corporations such as Amazon have utilized affiliate marketing, though she is not particularly eager to engage in such partnerships if the returns are minimal. With her keen business acumen, she stands as a balancing figure between the old and the new, constantly learning and evolving to align with market changes.

ℹ️ Introduction

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Welcome to "I'm Speaking…with Elizabeth West," where we dive into the heart of what it means to lead and create authentically in the business world. I'm Elizabeth West, and this is our fifth installment of the Why Authenticity Yields Affluence (WHYA) series. In today's episode, "Why Leaders Don't Need Followers in Business + Why 'Shiny Object' Isn't a 'Bad' Thing," I am joined by the inspirational Michelle Rohr, a passionate advocate for women carving their paths by honoring their true essence. Together, we explore why leaders thrive on authenticity rather than the number of their followers. Michelle will share her unique approach to productivity, which means sometimes leaving ideas half-baked until the timing is right, and why niching down might not always be the golden rule we think it is. We'll talk about why society should focus more on our gifts rather than pressuring us to excel where we're not naturally inclined. Get ready to learn how to connect with your inner child, clear out negative beliefs about self-care, and embrace the power of being visible and vulnerable. We'll unravel Michelle's methodology behind the Secret Owl Society and her transformative mindset shifts. Moreover, we're going to discuss the underestimated power of affiliate marketing and the importance of enjoying the journey, not just rushing towards the destination. Michelle has her YouTube and podcast endeavors and prefers to connect with a genuine audience over playing the numbers game on social media. Her powerful message is clear: be true to yourself, and the right people will follow. So listeners, prepare to be empowered as we embark on this insightful conversation with Michelle Rohr. Let's redefine leadership on your terms. Keep listening, as this is one episode that you truly won't want to miss.

📚 Timestamped overview

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00:00 Questioning reactions and choices in self-care.

04:55 Give from overflow, upgrade your cup size.

07:41 Listen to inner voice, learn from experiences.

13:44 Embracing inner child to find personal truth.

17:48 Embracing your uniqueness and expressing inner truth.

20:59 Finish, launch, and honor creativity and flow.

23:04 Productivity through honoring creative ideas and time.

26:56 Specificity in serving people attracts like-minded individuals.

31:58 Creating income opportunities through affiliate commissions feels abundant.

33:32 Generate income through affiliate marketing and sharing.

39:28 YouTube, podcast, and email, not social media.

40:17 Start with video and audio, not Facebook.

46:18 Leadership means being willing to walk alone, shining a big light for others.

50:27 Embrace the journey to enjoy the destination.

54:14 Continuously working on inner growth and reflection.

55:10 Business reflects inner healing or unresolved pain.

❓ Questions

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1. How does Michelle Rohr define the concept of true essence and why does she consider it important in business and personal development? 2. Can you discuss the benefits and challenges of Michelle's approach to productivity, which involves working on ideas that align with her current energy level? 3. Michelle Rohr advocates for authenticity over niching down in business. How can entrepreneurs balance the need for authenticity with the strategic aspects of targeting a market? 4. Reflecting on Michelle's experiences with societal pressures, how can individuals recognize and overcome external expectations that don't align with their true talents? 5. In what ways can connecting with one's inner child impact personal and professional growth, as discussed by Michelle and Elizabeth? 6. Michelle mentions that being multi-passionate can clash with the traditional business advice of niching down. Can you share any personal experiences or observations on how this has played out in your life or someone you know? 7. What role does trauma and personal history play in shaping our mindset towards self-care and putting ourselves first, based on Michelle's insights? 8. Michelle emphasizes that leadership doesn't necessarily require followers. In what situations can this principle be especially applicable, and how does it change the traditional view of leadership? 9. How can embracing vulnerability and making it safe to be seen enhance one's ability to connect with others and grow their business authentically? 10. Michelle credits affiliate marketing as a key to her business success. How can other entrepreneurs utilize affiliate marketing ethically and effectively, and what are potential pitfalls to avoid?

❇️ Key topics and bullets

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1. Embracing Authenticity in Business - Rejecting the need to niche down and focusing on unique energy - Attracting the right audience with authenticity, exemplified by Mastin Kip - Resisting societal pressures to excel in non-gifted areas to focus on true talents 2. The Personal Journey of Michelle Rohr - College insights on education and the internet - Founding the Secret Owl Society - Connecting with the inner child and creating internal safety 3. The Pressure of Online Business - Dealing with the expectation to niche down when having multiple passions - Being true to one's self as the ultimate niche 4. Prioritizing Oneself - Unraveling negative beliefs about self-care - Exploring desires through the "bad girl" concept - Upgrading self-care capabilities to give from one's overflow 5. Michelle Rohr's Personal Development and Business Philosophy - Combining trauma, personality, and personal development for growth - Continual focus on what one loves for self-improvement 6. Content Creation and Audience Building - Choosing search engines over social media for content distribution - Advocating for authenticity through video and podcasting - Encouraging vulnerability and visibility in business 7. Leadership and Independence in Business - Defining leadership without the need for followers - Walking alone on a soul's journey and avoiding the trap of seeking validation 8. Organic Marketing Strategy - The success of using affiliate marketing over traditional ads - Advantages of affiliate marketing for the business and the customers - The transformation from worker to receiver with affiliate marketing 9. The Importance of Enjoying the Journey - The story of the boy and the master: the value of patience in mastery - Ensuring the journey feels as rewarding as the destination - The ineffectiveness of external changes without internal work 10. The Continuous Work in Personal Growth - Warning against using business as a distraction from personal healing - Recognizing ongoing inner work as vital for growth 11. Closing Remarks and Call to Action - Expressing gratitude for the conversation - Invitation for Elizabeth to visit Portugal - Encouraging listeners to engage with Michelle's content

🎬 Reel script

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Hey fellow entrepreneurs, it's Elizabeth West, and you've just tuned into an enlightening discussion on "I'm Speaking...with Elizabeth West" featuring the dynamic Michelle Rohr. This episode, we dive into why true leaders in business don't need followers, instead they courageously walk their own path, leading by authentic example. Michelle unpacks the idea that your unique energy—not a shiny niche—is your real attractor in the marketplace. She also shares her secret sauce to success which revolves around affiliate marketing, letting her customers fuel her business growth. We talk about making it safe to be seen, embracing your 'bad girl' to tap into your desires, and giving from your overflow by taking care of yourself first. Remember, creating a business is a journey of self-discovery and healing, and it's time we celebrate every step of that voyage. Don't miss out on these powerful insights—stream the full podcast for a deeper dive into transforming your approach to entrepreneurship. Join the conversation—it's time we all start speaking our truth.

🎞️ Clipfinder: Quotes, Hooks, & Timestamps

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Elizabeth West 00:00:04 00:00:11

Inspiring Conversations: "Thank you for listening to I'm speaking with Elizabeth West. I am your host, and today I'm going to be talking with Michelle Rohr."

Elizabeth West 00:02:35 00:02:37

Empowerment of Women: "what would you do if you weren't a good little girl?"

Elizabeth West 00:06:38 00:06:42

Developing a Positive Mindset: "I love that. That's great advice."

Elizabeth West 00:10:41 00:10:59

Listening to Your Inner Child: "Her most recent email talks about our inner child. And I really love that because it reminded me of, like, that's our gut. That's our instincts talking to us and how many times we ignore it. But if we listen to it, what a big difference."

Elizabeth West 00:17:13 00:17:21

Embracing Multi-Passion in Business: "Everyone else is like, niche, niche down, niche down, niche down, niche down. But yet a lot of us are multi passionate."

Elizabeth West 00:30:18 00:30:24

The Power of Alignment: "And one word that came up when you were talking was alignment. That came up a lot."

Elizabeth West 00:36:44 00:36:49

The Evolution of Referral Marketing: "First of all, it was word of mouth and referral marketing. They changed the word a little bit."

Elizabeth West 00:38:40 00:38:48

Community Gratitude: "I just am grateful. I'm grateful to be in your community and to know about."

Elizabeth West 00:39:12 00:39:27

Social Media and Business Success: "michelle is not on social media, so she's doing this without social media. So another pioneer in being a successful business, a win win win business, and she's not on social."

Elizabeth West 00:56:14 00:56:17

Empowerment Through Voice: "Cheers to speaking up and for making your voice heard."

👩‍💻 LinkedIn post

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🎙️ New Episode Alert: "I’m Speaking…with Elizabeth West" is thrilled to present Ep 81, featuring the indomitable Michelle Rohr as we delve into *Why Leaders Don't Need Followers in Business* and explore why chasing ‘Shiny Objects’ might not be as misguided as you think. Join us for an invigorating conversation where Michelle flips the script on conventional productivity and niche marketing wisdom, guiding us through her journey of self-discovery and authentic leadership in the digital era. 🌟 Here are 3 Key Takeaways from our enlightening discussion: - **Authenticity Over Followers**: Michelle Rohr stresses that true leadership isn't about amassing followers, but about being willing to walk your path alone, staying aligned with your inner truth. - **Intuition-Driven Productivity**: Instead of succumbing to societal pressures, Michelle encourages working in harmony with your energy, recognizing that sometimes leaving ideas half-baked can lead to better results when revisited at the right time. - **Empowering Through Affiliate Marketing**: Dive deep with us as Michelle shares her marketing secret: Building a successful business through affiliate marketing that empowers customers and ripples financial freedom within the community. ⚡ Tune in now for a fresh perspective on leadership and creativity with Michelle Rohr and your host, Elizabeth West, on Ep 81 of 'I’m Speaking…with Elizabeth West'. Don't miss the wisdom that can revolutionize the way you approach business and personal growth. #ImSpeakingWithElizabethWest #Podcast #Leadership #Productivity #Authenticity #AffiliateMarketing #PersonalGrowth 👉 Listen, learn, and let us know your thoughts!

🗞️ Newsletter

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Subject: 🚀 Ep 81 Recap: Leadership Redefined & The Power of Authenticity with Michelle Rohr 🌟 Hello Illuminators! In our latest episode of "I'm Speaking...with Elizabeth West," guest Michelle Rohr shared illuminating insights that redefine what it means to be a leader in today's world. Here's a quick glimpse of our enlightening conversation: 💡 **Forget Followers** - True leaders walk their own path, embracing the journey of the soul, not just the pursuit of followers. 🌈 **Your Authentic Self is Your Niche** - Be genuine and let your unique vibe shine. It's about being you, not fitting into pre-defined niches. 🌀 **Embrace Your Energy** - Productivity isn't a race. It's about matching your tasks with your natural energy flows. 🎓 **From Education to Action** - Michelle shares her story from her college epiphany to launching the Secret Owl Society. ❤️ **Self-Care as Your Superpower** - Learn why nurturing yourself first isn't selfish—it's essential for giving abundantly to others. 🔊 **The Medium is the Message** - The intimacy of podcasting and YouTube can forge deeper connections than chasing large numbers on social media. 🤝 **Affiliate Marketing Magic** - Find out Michelle's secret to honest marketing that benefits both her business and her customers. ⏳ **The Beauty of the Now** - Achieving goals is great, but don't miss the beauty found in the journey itself. Are you ready to dive deeper into these insights? Listen to the full episode on our website and join the conversation. Here's to speaking up and shining bright! Elizabeth P.S. Feel like sharing some inspiration? Forward this email to a friend who could use a spark of leadership wisdom today. --- I’m Speaking…with Elizabeth West [Website] [Unsubscribe]

🧵 Tweet thread

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🌟 Thread: Discover Your Authentic Essence with Michelle Rohr and Elizabeth West 🌟 1/ 🚀 Get ready to dive deep into a conversation that will change the way you view productivity, niching down, and authentic expression with the brilliant @MichelleRohr, guest on the @ElizabethWest show. #Authenticity #Productivity #Business 2/ 💫 @MichelleRohr is a beacon for those seeking to honor their true essence. She doesn't force ideas but rides the wave of her energy, working when it feels right. It's okay to leave ideas half-baked until the stars align! 🌠 #CreativeFlow #Mindset 3/ 🌐 No niche? No problem! @MichelleRohr believes in the magnetic power of being YOU. It's your unique energy that draws people, not just expertise. Just look at how Mastin Kipp won his audience by being authentic! #NoNicheNeeded #BeYou 4/ 🎓 From university realization to creating the @SecretOwlSociety, Michelle's journey underscores the underrated value of education & the internet. It's crucial to foster connections with our inner child for a sense of safety and acknowledgment. #InnerChild #SelfGrowth 5/ 🏹 Facing the multiverse of online business, @ElizabethWest highlights the struggle against the pressure to niche down while embracing multi-passion pursuits. Remember, being true to YOU is your real niche! #OnlineBusiness #MultiPassionate 6/ ⚡️ @MichelleRohr uplifts women to prioritize self through her courses on planners & personal development at @SecretOwlSociety, carving out space for women to find their essence and put themselves first. #EmpowerWomen #SelfCare 7/ 🙅‍♀️ Busting myths around self-prioritization, Michelle addresses the guilt and misconceptions about being 'the bad girl'. Smash those default settings and align with your desires without sacrifice! #UnravelMyths #BadGirl 8/ ✨ Overflow is where you should give from. Upgrade your "cup" to enhance your capacity for self-care and fulfilling your needs. A bigger cup means more to share without draining yourself! #SelfCare #GiveFromOverflow 9/ 🛤️ Michelle credits her mindset to trauma, personality, and a commitment to personal dev. Continuous learning and focusing on passion is key. Her media choice? YouTube and Podcasts! It's all about forging connections, not just collecting followers. #PersonalDevelopment 10/ 🎥 Video reigns supreme for expression, says @MichelleRohr! Lend your face and voice to your message. Be seen, be vulnerable, and embrace it in your business. Being a leader means walking your path - with or without a crowd. #AuthenticExpression #Leadership 11/ 🧘‍♀️ Reject validation-seeking. Stay true to your core desires and let the right people and opportunities gravitate naturally towards you. It's YOUR journey that matters. #AuthenticSelf #TrueDesires 12/ 🔄 @MichelleRohr reveals a marketing gem: affiliate marketing. Let your customers be your promoters! They find fulfillment in sharing products they love, and it's a win-win for both sides. Say hello to organic growth without ads! #AffiliateMarketing #OrganicGrowth 13/ 🕰️ Emphasizing patience, @ElizabethWest and @MichelleRohr discuss the slow but rewarding climb in affiliate marketing. It's not about the rush but the fulfillment of the journey, cherishing each step. #PatienceIsKey #EnjoyTheJourney 14/ 💖 Inner work is non-negotiable. Focusing only on external goals leads to an unquenchable thirst for more. It's the inner healing that brings true satisfaction and connection. #InnerWork #HealingJourney 15/ 🏖️ The final takeaway? Grow within, don't let your business be a façade for unaddressed healing. And guess what? @ElizabethWest, you're invited to Portugal for a dose of soul-searching and relaxation! 🌊 #PersonalGrowth #SoulSearching 16/ 📣 Now, it's your turn. Engage with the wisdom of @MichelleRohr, explore her content, and set forth on a journey to uncover your unique essence. It's time to be seen, to heal, and to live authentically. #CallToAction #BeSeen ✨ This thread is more than just 280 characters. It's a path to discovering your core, your strengths, and your true nature. Thanks for joining us on this transformative dialogue with @MichelleRohr & @ElizabethWest. #Transformation #AuthenticJourney 🙏 Tell us, how will you embrace your authentic essence today? Share your insights and breakthroughs. Connect, discuss, and expand your horizons. #Community #ShareYourStory — END — Remember to like, retweet, and follow for more threads that ignite your spirit and challenge the status quo. #TwitterThreads #InspirationalContent

🪡 Threads by Instagram

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1. "Authenticity beats societal expectations. Follow ideas that align with your soul's calling." 2. "Leadership is about resonance, not followers. Walk alone and connect authentically." 3. "Affiliate marketing empowers customers to be partners, reshaping business engagement." 4. "Cherish the process. Rushed success pales against a well-lived journey of growth." 5. "Heal first, then scale. Personal growth is foundational for genuine business success."

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