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Invest In Yourself: The Digital Entrepreneur Podcast (Transcripts)
Digital Entrepreneur Emily Harpel Talks about Art of Sucre
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Branding;Business Strategy;Small Business;Customer Service;Scaling;Psychology;Networking
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<p>[00:00] Introduction – Phil Better opens the episode with a teaser for podcasters looking to grow and monetize.</p>
<p>[01:10] Introduction of the Podcast – Join Phil Better as he interviews successful digital entrepreneurs.</p>
<p>[01:25] Introducing the Guest – Phil introduces the guest, Emily Harpel, and her journey with Art of Sucre.</p>
<p>[02:45] Emily Harpel's Background – Emily shares her background and the inception of Art of Sucre.</p>
<p>[04:19] The Cotton Candy Business – Emily elaborates on how she identified a gap in the market for chic cotton candy.</p>
<p>[06:44] Transitioning the Business – How the pandemic forced Art of Sucre to transition to a consumer packaged goods brand.</p>
<p>[08:36] Learning and Challenges – Emily discusses the challenges and learning curves of starting her business.</p>
<p>[13:05] Building a Team – Emily describes how she grew the team and the importance of collaboration.</p>
<p>[17:31] Product Innovation – The creation and challenges of packaging cotton candy for consumer sales.</p>
<p>[21:49] Collaborations and Partnerships – Emily talks about working with big brand names and how these partnerships came about.</p>
<p>[25:30] Advice for Entrepreneurs – Emily offers advice for aspiring entrepreneurs about starting their own journey.</p>
<p>[31:08] Recommended Reading – Emily recommends the book "How to Build a Goddamn Empire" by Ali Kriegsman.</p>
<p>[34:29] Advice to Younger Self – Emily shares advice she would give to her 10-year-old self.</p>
<p>[35:00] Closing Remarks – Phil and Emily conclude the episode, and Emily shares where listeners can follow Art of Sucre.</p>
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Key Take
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<ol>
<li>Starting a business often begins by identifying a gap in the market and finding innovative ways to fill it, as Emily did with her cotton candy brand.</li>
<li>Trial and error, along with collaboration and asking questions, are essential strategies in navigating the unknowns of building a business.</li>
<li>Building partnerships and collaborations require well-crafted proposals that clear the path from concept to execution, leaving little room for refusal.</li>
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Discover how Emily Harpel revolutionized cotton candy with Art of Sucre, scaling her brand and teaming up with giants like Barbie. Tune in for entrepreneurial gems!
Guest Bio
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Emily Harpel is the visionary behind Art of Sucre, an innovative brand that reimagines the nostalgic delight of cotton candy into a chic, adult indulgence. Founded in 2016, Emily identified a gap in the market and took a leap of faith by investing her wedding gift money into her first cotton candy machine, transforming childhood favorites into sophisticated treats for events. Her entrepreneurial journey took a pivotal turn during the 2020 pandemic, transitioning Art of Sucre into a thriving consumer packaged goods brand with a massive TikTok following and partnerships with industry giants like American Girl, 818 Tequila, and Barbie. Emily's expertise in digital marketing and team-building has grown her company from a one-woman operation to a bustling enterprise with 20 dedicated employees. Her dedication to creating a unique brand experience and her background in psychology have been instrumental in cultivating a creative and collaborative company culture.
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Emily Harpel is the inspiring force behind "Art of Sucre," a pioneering brand that transforms nostalgic cotton candy into chic, adult-friendly treats. Through her innovative approach, she seamlessly blends entrepreneurship with creativity, capturing the hearts of fans worldwide.
📓 Blog Post
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Title: From Nostalgic Treats to TikTok Fame: Emily Harpel's Entrepreneurial Journey
Subheader: Discover the innovative path of Emily Harpel, founder of Art of Sucre, as she turns cotton candy into a chic, adult-friendly treat and grows a TikTok sensation.
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**Finding Sweet Beginnings: The Launch of Art of Sucre**
In a world where nostalgic childhood treats often remain unchanged, one entrepreneur saw an opportunity for innovation. Emily Harpel, founder of Art of Sucre, embarked on her sweet journey in 2016. With a degree in psychology and a wedding shortly after college, Emily was on a different path towards clinical mental health counseling. However, an unexpected roadblock in her educational journey led her to discover a unique niche in the market—reimagined cotton candy for adults.
Inspired by the wedding trends she discovered on Pinterest, Emily envisioned a cotton candy experience that went beyond the familiar fluorescent hues and clowns. She wanted to create sophisticated flavors like champagne and orange bourbon that catered to adult palates and elevated the cotton candy experience to a chic event staple.
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**A Business Pivot in the Face of Adversity**
Just as Art of Sucre began to carve a successful path in the event industry, the pandemic hit. Like many businesses, Emily faced an unforeseen challenge: the abrupt halt of in-person events. However, instead of shutting down, Emily pivoted her business model, diving headfirst into the consumer packaged goods (CPG) industry.
Transitioning from event services to a packaged product line wasn't easy, particularly with the intricacies of creating stable, high-quality packaged cotton candy. Moreover, Emily's expertise in branding and packaging led to the birth of Art of Sucre's hero product: the Glitter Bomb. This innovation—cotton candy that dissolves into a sparkling drink—captured imaginations and solidified the brand’s foothold in the market.
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**The Power of Social Media and Community Building**
An important aspect of Art of Sucre's success story is its impressive social media presence. Emily turned to TikTok during the pandemic, growing a following of 1.3 million. This platform became a launchpad for reaching a wider audience and attracting collaborations with brands like Barbie and 818 Tequila.
Emily emphasizes the importance of community in her entrepreneurial journey, highlighting how her team has grown organically from its roots with friends pitching in at events to a dynamic squad of 20 employees. Many of these team members found their way to Art of Sucre via its engaging social media presence, reinforcing the company's creative and inclusive culture.
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**Collaboration and Innovation: A Winning Combination**
What sets Art of Sucre apart in the competitive marketplace is its spirit of collaboration and innovation. Emily, alongside her brand director, Emma, diligently seeks out exciting partnerships, carefully crafting proposals that present not just a product, but a full-fledged creative vision. This proactive approach has opened doors to collaborations with noteworthy brands, enhancing the company's reputation and reach.
Emma and Emily's synergistic relationship embodies the collaborative spirit of the brand, which extends to every employee, ensuring that everyone understands and contributes to the magic behind spinning sugar into memorable experiences.
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**Advice for Aspiring Entrepreneurs**
Emily's journey from psychology graduate to successful entrepreneur is a testament to adapting and seizing opportunities. She encourages budding entrepreneurs to stand resilient amidst challenges and unsupportive environments. Her advice? "Just start." Taking that first step is crucial, even if it means keeping your plans private until you're ready to unleash them on the world.
Emphasizing adaptability, Emily’s story underscores the importance of pivoting when necessary and harnessing resources—both human and digital—like Google and YouTube for learning and inspiration.
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**Conclusion**
Emily Harpel's journey with Art of Sucre showcases the power of creativity, resilience, and community. From reinvigorating a beloved childhood treat to building a brand recognized by millions, Emily exemplifies the spirit of entrepreneurship that thrives on innovation and dedicated teamwork. Her story is a sweet reminder that the simplest ideas, when paired with passion and perseverance, can lead to extraordinary success.
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