Marketing With Empathy® - #121: MWE 121 - Use Freebies to Get Leads

🔖 Titles

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1. The Power of Freebies: Capturing Leads and Nurturing Customers for Future Success 2. Unleashing the Potential of Transitional Call to Actions: How Freebies Can Drive Revenue 3. Lead Generation Strategies Unveiled: Leveraging Freebies to Stay Top of Mind 4. From Leads to Revenue: The Value of Strong Freebies in Your Marketing Arsenal 5. Solving Problems and Winning Customers: The Art of Lead Generating Freebies 6. Hooking Customers Before They're Gone: The Importance of Valuable Freebies 7. Lead Generators 101: Crafting Irresistible Freebies that Drive Sales 8. Empathy in Marketing: Using Freebies to Capture Leads and Stay Connected 9. The Freebie Revolution: How Transitional Call to Actions Can Transform Your Business 10. From Email Addresses to Customers: Maximizing the Potential of Lead Generating Freebies

💬 Keywords

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Marketing with Empathy, customers, transitional call to action, freebie, incredible value, capture that lead, nurture, buy, companies, leads, future revenue, content marketers, brand storytelling, host, Sarah Panus, editorial brand storytelling strategies, teams, operations, connections, audience, content people want to consume, storytelling, sponsors, StoryBrand guide, framework, sales and marketing messages, business owners, clear direct call to action, buy, sign up, schedule a call, time constraints, budgetary constraints, life cycle, lead generating freebie, potential customer, add value, attract the right people, lead generator, email addresses, valuable content, email nurture sequence, solve the customer's problem, authority, empathy, hook, forget, email address, perceived value, worth at least $11, small way, hook people, solve problems, lead generating ideas, quizzes, interactive, opportunity, PDFs, checklist, free sample, discount coupon, videos, podcast episode, exclusive, ebook, playbook, guide, handbook, mistakes to avoid, essentials list, resources, needs, discovery call, lead generators, revenue, segment leads list, realtor, first time home buyers, empty nesters.

💡 Speaker bios

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ℹ️ Introduction

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Welcome back to another episode of Marketing with Empathy with your host, Sarah Panus. In today's episode, Sarah tackles the important question of how to capture leads from potential customers who aren't yet ready to buy. She emphasizes the need for a strong transitional call to action and a valuable freebie that can keep your brand top of mind for when they are ready to say yes. Sarah shares insights from her experience as a certified StoryBrand guide and discusses the power of lead generation through email nurturing sequences. She also provides practical tips on how to create a lead generating freebie that effectively solves your customer's problem and demonstrates your authority in the space. Join Sarah as she explores various types of lead generating ideas and explains the importance of segmenting your leads list. Don't miss out on this episode filled with valuable strategies to capture leads and drive future revenue. Stay tuned for a creative content marketing jam session mixed with Chicken Soup for the Soul. Let's get started!

📚 Timestamped overview

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00:49 "Host helps brands connect through storytelling."

04:17 Hook people with valuable freebie for emails.

08:42 Segment leads for different target audiences, save time.

❓ Questions

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1. Do you currently have a transitional call to action in your marketing strategy? If not, why do you think it is important to have one? 2. What are some potential reasons why customers may not be ready to buy from you right away? How can a strong freebie help capture their interest and keep you top of mind? 3. How do you determine the value of your freebie? Why is it important for the perceived value to be at least $11? 4. Have you ever used quizzes as a lead generator? If so, what were the results? If not, how can you see them being effective in capturing leads? 5. What other types of lead generators mentioned in the episode can you implement in your marketing strategy? Which ones resonate most with your target audience? 6. How can a well-designed freebie help you better understand and segment your leads list? What benefits does this segmentation provide for your marketing efforts? 7. Have you considered creating different lead generators for different customer segments? How can tailoring your freebies to specific audiences improve lead capture and conversion rates? 8. What steps can you take to ensure your freebie provides value and helps solve your customer's problem? How can you showcase your authority and expertise through your free content? 9. How frequently should you rotate and update your freebies to avoid customer fatigue? What strategies can you implement to keep your transitional call to action fresh and engaging? 10. Would you benefit from a discovery call with a marketing expert to brainstorm and create effective lead generators? How can you leverage outside help to optimize your marketing strategy?

❇️ Key topics and bullets

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Primary Topic: Importance of a Transitional Call to Action for Lead Generation - Defining a transitional call to action - Not everyone is ready to buy right away - Importance of capturing leads and nurturing them over time - Potential reasons why customers may not be ready to buy - Using a lead generating freebie of value to capture leads - Delivering valuable content to attract the right people to your brand - Solving the customer's problem and demonstrating authority - Preventing loss of potential customers who may forget about your brand Primary Topic: Characteristics of a Strong Freebie - Perceived value worth at least $11 in the minds of potential customers - Helping to solve the customer's problem in a small way - Proving authority and expertise in the industry - Keeping your brand top of mind for future buying decisions Primary Topic: Examples of Lead Generating Ideas - Quizzes as an interactive and engaging lead generator - PDF downloads with catchy titles - Checklists, free samples, or discount coupons - Exclusive podcast episodes or videos - eBooks, playbooks, guides, or handbooks - Lists of mistakes to avoid or essential resources Primary Topic: How Lead Generators can Help with Segmentation - Segmenting leads based on the topic of the freebie - The benefits of segmenting leads for personalized marketing - Examples of lead segmentations (e.g. first-time home buyers vs empty nesters) Primary Topic: Action Steps and Recommendations - Importance of creating a strong transitional call to action - Rotating lead generators throughout the year to prevent fatigue - Utilizing lead generators to segment leads and customize marketing efforts - Offering a free discovery call for help with lead generation strategies - Not leaving leads and revenue on the table by neglecting lead generation efforts.

🎞️ Clipfinder: Quotes, Hooks, & Timestamps

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Sarah Panus 00:00:28 00:00:30

"Capturing leads and nurturing them over time is essential to stay top of mind for customers when they're ready to buy."

Sarah Panus 00:01:20 00:01:36

"The Importance of Transitional Call to Action in StoryBrand Messaging Strategy Sessions": "As I do more story brand messaging strategy sessions with companies with business owners, I'm realizing a lot of companies don't have a good transitional call to action."

Sarah Panus 00:02:41 00:02:57

Lead Generation Strategies: "A transitional call to action is a really good lead generating freebie of value that you offer to your potential customer to capture the lead, add value, and help attract the right people to your brand."

Sarah Panus 00:03:17 00:03:22

Lead Generation: "Your lead generating freebie should help solve the customer's problem."

Sarah Panus 00:04:17 00:04:28

The Power of a Valuable Freebie: "You want to hook people before they're gone and they forget about you. Offer a strong freebie that they perceive to be worth enough to give you their email address."

Sarah Panus 00:06:14 00:06:20

Viral Topic: The Power of Quizzes in Marketing

Quote: "Quizzes are incredibly interactive, really interesting. If you frame them up right, can be a great opportunity."

Sarah Panus 00:07:29 00:07:40

Lead Generation Strategies: "And if you need any help clarifying your marketing and sales messages and thinking of good lead generation ideas that tie back into your customer and the problem that they have and how you help in all of that"

Sarah Panus 00:09:00 00:09:11

Segmenting Leads for Effective Marketing: "So you know the leads that are coming in through that first time home buyers, that they are first time home buyers and you can market to them appropriately as such versus the empty nesters."

Sarah Panus 00:10:05 00:10:14

"Clarifying Your Messaging Strategy and Editorial Storytelling: 'I'm a certified Story brand guide and would love to help clarify your messaging strategy for your overall brand as well as your editorial Storytelling content plans.'"

🎬 Reel script

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[Opening shot of you smiling] Script: "Hey entrepreneurs! It's [Your Name], back with another episode of Marketing with Empathy. 🎙️ Today, we discussed a powerful strategy to capture leads and boost your revenue. 💼💰" [Cut to animated text on screen] - Use FREEBIES to get LEADS! 🆓🔥 - Don't miss out on potential customers. - Stay top of mind with a strong transitional call to action. 📲⏰ [Cut to quick shots of examples: quizzes, PDFs, videos, podcast episodes] Whether it's a quiz 📝, a downloadable PDF 📥, or an exclusive podcast episode 🎧, offering valuable content helps you connect with your audience on a deeper level. 💡🤝 [Cut to you speaking confidently] "Remember, your freebie should solve a problem for your potential customers, demonstrating your expertise and empathy. 💡✨" [Cut to a visual of an email capture form] "But here's the secret: make it irresistible! Your freebie should be perceived as worth at least $11. That's the sweet spot! 💯💼" [Cut to you encouragingly] "So, entrepreneurs, don't let leads slip away. Invest in strong lead generation tactics and nurture your audience until they're ready to buy. 📈💪" [Closing shot of you smiling] "Thanks for watching this episode of Marketing with Empathy. Be sure to check out the full episode for more insights and strategies. Stay tuned for the next one! Until then, keep marketing with empathy. 😊✨" [Video fades out with your branding and call-to-action] [Background music fades out]

👩‍💻 LinkedIn post

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🎙️ Exciting news! Just released a new episode of Marketing with Empathy podcast 🎧 In this episode, we dive into the power of using freebies to capture leads and nurture them over time. If you want to stay top of mind for potential customers and increase future revenue, this is a must-listen! Here are 3 key takeaways: 1️⃣ Don't miss out on leads and future revenue - So many companies overlook the importance of having a strong transitional call to action and a valuable freebie. Make sure you have a lead generator that adds value and captures email addresses from interested prospects. 2️⃣ Solve the customer's problem - Your freebie should help address a specific problem your potential customer is facing. By demonstrating your authority and empathy, you not only keep them engaged but also position yourself as the go-to expert in your industry. 3️⃣ Segment your leads - The beauty of using freebies as transitional call to actions is that it allows you to segment your leads list based on the topics of the freebies. This way, you can tailor your communication and offers to specific groups, increasing your chances of conversion. Listen to the full episode on Marketing with Empathy podcast and start leveraging the power of freebies to attract and nurture leads. And if you need help brainstorming lead generation ideas or clarifying your marketing messages, book a free discovery call with me today! #MarketingWithEmpathy #PodcastEpisode #LeadGeneration #CustomerEngagement

🗞️ Newsletter

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Subject: Boost Your Lead Generation with High-Value Freebies! Hey there, Welcome back to the Marketing with Empathy® newsletter, where we help content marketers connect with their audience and grow their businesses by creating valuable content. In today's edition, we're diving into the power of using freebies to capture leads and nurture them over time. Do you have a strong transitional call to action that entices potential customers who aren't ready to buy from you? Missed leads mean missed revenue opportunities, and we don't want that. That's why we're here to share tips and strategies to help you leverage freebies effectively. Sarah Panus, your host and expert in editorial branding and storytelling, emphasizes the importance of offering a lead-generation freebie of high value to attract the right audience. This freebie should address your audience's problems and demonstrate your authority and empathy. After all, you want to stay top of mind when they're ready to make a purchasing decision. But how do you create a freebie that stands out? Sarah suggests offering something with a perceived value worth at least $11 in the mind of your potential customer. Make it a valuable resource or solution to a specific problem they face. In this newsletter, Sarah provides a list of lead-generating ideas, including quizzes, PDFs, checklists, videos, podcasts, ebooks, and more. These freebies will not only help you capture leads but also allow you to segment your audience based on interests. If you're struggling with identifying the right freebie or need guidance on clarifying your marketing and sales messages, Sarah offers free 30-minute discovery calls. During these calls, she'll discuss your content needs and explore how her story brand messaging strategy can benefit your business. You can schedule your free discovery call on her website at kindredspeak.com. Don't let valuable leads slip away. In this episode of Marketing with Empathy®, Sarah shares her expertise on using freebies to generate leads and build long-term relationships. Tune in to our podcast to learn more and stay ahead of the curve in your content marketing efforts. Remember, your freebie is not just a lead magnet. It's an opportunity to connect with your potential customers, show them that you understand their needs, and position yourself as an authority in your industry. So go ahead, create a high-value freebie, capture those leads, and nurture them into loyal customers. Thank you for being a part of the Marketing with Empathy® community. Stay tuned for more valuable insights and expert advice designed to help you succeed in your content marketing journey. Until next time, The Marketing with Empathy® Team

🧵 Tweet thread

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"📢 Thread Alert: How to Capture Leads and Nurture Customers 📢 Welcome back to Marketing with Empathy, where we dive deep into content marketing strategies that actually work! Today, we're tackling a crucial question: What do you offer potential customers who aren't ready to buy? Let's explore this together! (1/8) It's essential to have a strong transitional call to action, a valuable freebie that captures leads & nurtures them over time. You want to stay top of mind so that when they're finally ready to buy, they choose YOU! Don't miss out on leads and future revenue. Here's what you need to know. (2/8) Imagine this: not everyone is ready to say yes right away. Time constraints, budget issues, or simply not being in the right phase can hold them back. That's why a transitional call to action is key! It's a powerful lead generator that adds value, captures leads, and attracts the right audience. (3/8) Your lead generator should solve your potential customer's problem & demonstrate your authority and empathy. Ask yourself, what's valuable to them? What can you offer that shows you understand their challenges? The goal is to keep them hooked, even if they're not ready to buy. (4/8) But here's the catch: people don't want more emails. You need to offer something perceived as valuable. Research suggests it should be worth at least $11 in their eyes. So, brainstorm creative lead generators that solve their problem and make them think, "Wow, this is worth it!" (5/8) Need some inspiration? Here are a few lead generation ideas to get your creative juices flowing: 1️⃣ Quizzes (interactive & engaging) 2️⃣ PDFs (downloadable goodies) 3️⃣ Checklist (everyone loves a handy checklist) 4️⃣ Videos or podcast episodes (exclusive content) 5️⃣ eBooks or playbooks (in-depth knowledge) Let's dive deeper! (6/8) Don't forget, your freebie can help you segment your leads list too. Depending on the topic or problem it addresses, you can organize and target your leads better. Think about how you can tailor your offerings to specific customer segments. It's a win-win! (7/8) If you need help clarifying your messaging or brainstorming lead generation ideas, I'm here for you! Book a free discovery call with me at kindredspeak.com. Together, we can create a killer transitional offer that captures leads and boosts your revenue. Don't miss out! (8/8) #MarketingWithEmpathy #LeadGeneration #ContentMarketing #CaptureLeads #NurtureCustomers"

🪡 Threads by Instagram

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1. 🎙️ Listen to the latest episode of Marketing with Empathy to discover how you can use freebies to capture leads and nurture them over time. Unlock the power of transitional call to action and never miss out on potential customers again! 🌟 #MarketingWithEmpathy #LeadGeneration 2. 👥 Not everyone is ready to buy right away, but that doesn't mean you have to lose them as potential customers. Tune in to this episode of Marketing with Empathy to learn how to create a strong freebie that adds value and keeps you top of mind. 💌 #CustomerRetention #FreebieMarketing 3. 🔑 Want to attract the right people to your brand? Offer a valuable lead generator that addresses your customer's pain points and demonstrates your authority in the industry. Learn more about effective freebie strategies on Marketing with Empathy. 💡 #LeadGen #ContentMarketing 4. 🌟 Discover the power of quizzes, PDFs, videos, and more as lead generators in this episode of Marketing with Empathy. Find out how these interactive and engaging freebies can help you capture leads and nurture them into loyal customers. 🎁 #EngagementMarketing #LeadCapture 5. 📚 Looking for fresh ideas to level up your lead generation game? Join Sarah Panus on Marketing with Empathy as she shares different types of lead generating freebies that will hook your potential customers and keep your brand top of mind. Don't miss out! 🚀 #LeadGenerationIdeas #ContentStrategy

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