Awarepreneurs - #323: Vegan Marketing Success Stories with Sandra Nomoto

🔖 Titles

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1. Sandra Nomoto on Thriving in Vegan Marketing and Value-Driven PR 2. From Earthlings to Entrepreneur: Sandra Nomoto's Vegan Journey 3. Building a Vegan Brand with Sandra Nomoto's Expert Insights 4. Unpacking Vegan Hospitality: Success Stories with Sandra Nomoto 5. Strategies for Successful Vegan Marketing with Guest Sandra Nomoto 6. Charting the Course of Conscious PR in the Vegan Space 7. Crafting Authenticity: The Intersection of Veganism and Marketing with Sandra Nomoto 8. Sandra Nomoto Shares Secrets of Vegan Market Growth and Sustainability 9. The Art of Vegan Marketing: Lessons from Sandra Nomoto's Playbook 10. Veganism and Values in Business: Sandra Nomoto's Approach to Marketing Success

💬 Keywords

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1. Sandra Nomoto, 2. veganism, 3. food sensitivity, 4. sustainability in vegan businesses, 5. Beyond Meat, 6. ghostwriting, 7. vegan documentaries, 8. vegan lifestyle transition, 9. marketing strategies, 10. book writing assistance, 11. Vegan Hospitality, 12. vegan consulting, 13. Aruba tourism, 14. Happy Cow, 15. Goddess Garden, 16. reef-safe campaign, 17. email list building, 18. unique marketing angle, 19. conscious public relations, 20. shared values, 21. social venture circle, 22. mentorship, 23. The Only Public Relations Guide You'll Ever Need, 24. digital marketing trends, 25. vegan-focused marketing, 26. TikTok marketing, 27. Earthlings documentary, 28. B Corp certification, 29. Vegan Marketing Success Stories, 30. social entrepreneurship.

💡 Speaker bios

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Once a student of English literature and film studies at the University of British Columbia, Sandra Nomoto's path took an unexpected turn upon her graduation in 2005. Unsure of her next steps, she harbored a slight inclination towards marketing, inspired by Vancouver's bustling film industry. It was almost serendipitous when the university's film department administrator forwarded her a fax about an internship at a public relations firm. Nudging fate, she accepted the opportunity, despite her limited knowledge of the PR world. With a mixture of curiosity and determination, Sandra quickly navigated through the dynamics of her new environment. She climbed the ranks from intern to the assistant to the partners in just eighteen months. During her immersive journey, Sandra discovered her passion for storytelling within the realm of PR, finding a peculiar charm in event planning and media relations. It was here that she honed the skills and gathered the knowledge that would come to define her career in public relations, embracing her role as a captivator of audiences and as a bridge between stories and their intended public.

ℹ️ Introduction

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[Podcast Intro Music] Hello and welcome to another inspiring episode of Awarepreneurs! I'm your host, Paul Zelizer, and today we're delving into the delicious and transformative world of vegan marketing with our esteemed guest, Sandra Nomoto. Sandra is a vegan visionary who turned her dietary choice into a powerful business advantage. Since embracing veganism in spring 2018, Sandra has become a vocal advocate for both the lifestyle and the businesses that support it. Beyond her own health journey, she's a beacon for sustainability within the vegan movement, emphasizing the need to look beyond giants like Beyond Meat towards a more inclusive and diverse vegan economy. Sandra's efforts have rippled out globally, from her work in growing vegan awareness on the sunny shores of Aruba – now heralded as the most vegan-friendly island in the Caribbean, thanks to her dedication – to launching Vegan Hospitality, a company dedicated to training vegan consultants far and wide. As a ghostwriter, Sandra is an eager collaborator for vegan authors and investors. With expert marketing insights like the value of a unique angle and the foundational tactics of blog and list building, she's transformed not just her career but also the trajectory of others looking to blend their values with vegan entrepreneurship. Her book, "The Only Public Relations Guide You'll Ever Need," has already left an indelible mark on the industry. Today, Sandra joins us to talk about the turning points in her career, from closing her business to rebranding and finding success in the vegan niche. Her insights into the importance of expressing personal values and her experience with mentorship are sure to resonate with anyone aiming to align work with personal convictions. So, join us as we explore these Vegan Marketing Success Stories and unearth the wisdom that has propelled Sandra Nomoto and countless others to make a meaningful impact in the world of conscious entrepreneurship. It's an episode you won't want to miss! [Podcast Transition Music]

❇️ Key topics and bullets

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**Introduction to Sandra Nomoto and Vegan Marketing** - Sandra Nomoto's background and path to veganism - Evolution of Sandra's career into vegan-focused marketing - Overview of Sandra's work and the vegan movement's growth **The Importance of Sustainability in Vegan Businesses** - Critique of over-reliance on large vegan corporations like Beyond Meat - Advocacy for sustainable practices within the vegan industry **Sandra Nomoto's Personal Journey to Veganism** - Health issues leading to a vegan lifestyle - Influence of the documentary "Earthlings" on her choices - Gradual elimination of meat and decision to fully transition to veganism **Empowering Veganism in Aruba** - Strategies used to raise vegan awareness in Aruba - Partnership with local authorities to promote veganism - Success in making Aruba a vegan-friendly destination **Vegan Hospitality and Consulting** - Introduction of Vegan Hospitality to support upcoming vegan consultants - Sharing resources for those transitioning to a vegan lifestyle **Marketing and PR Insights for Vegan Businesses** - Essential marketing tactics for success: websites, blogs, social media, and email lists - Finding a unique angle in vegan marketing - The shift in marketing trends from traditional media to digital marketing **Understanding Conscious Public Relations** - Sandra's conscious PR approach aligning with personal values - Rebranding and evolution of Conscious PR for shared value clients - Importance of community engagement and mentorship for value-driven work **The Role of Mentorship in Business** - Sandra's experiences with finding mentorship - Paul Zelizer's emphasis on the value of good mentorship in the field of social ventures **Sandra Nomoto's Self-Published Book on PR** - Impact of "The Only Public Relations Guide You'll Ever Need" on Sandra's career - Insights on transitioning from a PR business to a vegan-focused path **Influence in the Vegan Market: Success Stories** - Meredith Marins' influence on Aruban chefs and the rise in vegan options - Goddess Garden's campaign for reef-safe skincare products **Social Media and Business Strategy Adaptations** - Importance of reassessment and adaptation in social media platforms - Sandra's personal experience with TikTok and aligning strategies with objectives **Diversity and Discussion in the Vegan Landscape** - Increased diversity within the vegan community - Greater discourse around vegan lifestyles and their implications **Reflections on Work that Aligns with Values** - Challenges in finding a job that matches personal values - The significance of selecting clients that resonate with one's beliefs **Closing Thoughts** - Recap of Sandra Nomoto's contributions to vegan marketing - Acknowledgment of the evolving nature of social entrepreneurship and responsible consumerism

📚 Timestamped overview

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00:00 Stumbled into public relations, learned and excelled.

04:36 PR professional shifted to sustainable brand focus.

07:40 Many feel stuck in unsatisfying jobs. Solutions exist.

10:04 Gaining confidence and community in female entrepreneurship.

15:39 Author considers publishing book after closing business.

17:51 Started Content Doctor, evolved into broad marketing.

22:26 Successful promotion of veganism in Aruba expanded.

25:12 Goddess Garden is a vegan skincare company.

29:02 4 basics for audience engagement and marketing angle.

32:42 LinkedIn transformed, now essential for networking success.

34:46 Increased interest and investment in vegan businesses.

38:48 Plant-based economy growth requires smart investment.

42:23 Not able to transition to vegan company.

43:21 Engage with the show and share content.

🎞️ Clipfinder: Quotes, Hooks, & Timestamps

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Sandra Nomoto 00:02:29 00:02:33

Public Relations Career Beginnings: "I honestly stumbled into public relations sort of by accident."

Sandra Nomoto 00:04:53 00:05:16

The Importance of Aligning Work with Personal Values: "And so I learned that lesson about 4 years into running my own business, and I initially went after clients that I thought would be fun. Fashion, beauty, lifestyle, events, things that I, yeah, that just kind of I thought were cool and fun in my personal life and then I realized like my values started to bubble up."

Sandra Nomoto 00:08:03 00:08:18

Career Fulfillment & Values: "I have a lot of young folks especially who connect with me on LinkedIn and they whether it's whether they're vegan and they say, I want a job at a vegan company because because I'm vegan and it doesn't make sense for me to to work for anybody else or or, oh, yeah, folks who are like, I yeah. How do I find more sustainable or socially conscious companies to work with?"

Sandra Nomoto 00:10:33 00:10:54

The Power of Mentorship in Business Growth: "I actually applied for The Forum's mentorship program. So The Forum is specifically for female entrepreneurs here in Canada, and they have a mentorship program and I asked specifically for somebody who was in this, you know, social venture circle who could connect me with these types of clients. And so she really helped me for about 6 months."

Sandra Nomoto 00:15:39 00:15:50

Navigating Career Shifts: "And so when I closed the business or made this decision to close the business in 2018, I had this book in hand. And I thought to myself, do I still wanna put this out there because I've I've already closed shop?"

Sandra Nomoto 00:23:28 00:23:36

Promoting Veganism Successfully: "not only did Happy Cow name Aruba the most vegan friendly island in the Caribbean, but Nerdist started her company."

Sandra Nomoto 00:25:15 00:25:35

Sustainable Beauty and Reef Protection: "Goddess Garden is a, vegan skincare and beauty company. It's always been vegan, and they've always been in involved in sustainability advocacy in some way. And so they found themselves involved in a reef safe campaign based in Hawaii because sunscreen is one of their popular most popular products."

Sandra Nomoto 00:29:02 00:29:16

The Importance of Email Marketing: "And then number 4, emails, because, again, social me you know, social media go down or your website's under construction. You always wanna have another way to get in touch with your your audience and email. Email list is a great way to do that."

Sandra Nomoto 00:37:55 00:38:13

Overcoming Digestive Issues Through Dietary Changes: "And so I did this test, and it said I was sensitive to dairy among other things. And so I did a 4 month cleanse of those those items. And then at the end of that that 4 months, I I thought to myself, oh, I I was able to do 4 months without dairy, so I guess I can be vegan now."

Sandra Nomoto 00:38:48 00:39:09

The Future of Plant-Based Industry: "I think we will continue to see it grow, perhaps not as fast as we were hoping because I think there was a lot of excitement with Beyond Meat going public and OE as well, and Impossible Foods has been, you know, another big brand on the scene. But as much as the investment has go has been going in, there have also been a lot of closures."

🎬 Reel script

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"Hello, change-makers and purpose-driven leaders! I'm Paul Zelizer, your host at Awarepreneurs, and I just had an inspiring conversation with Sandra Nomoto. In today's episode, we dove deep into vegan marketing, exploring Sandra's personal journey to veganism and how she's empowering others to align their work with their values. From turning Aruba into a vegan-friendly destination to mastering the art of conscious public relations, Sandra revealed how authenticity and a strong values-based approach are powering success in the vegan market. She also shared essential tactics for growing a business, including nurturing an online presence and building a community around shared values. If you're looking to make a meaningful impact and tap into the thriving world of vegan entrepreneurship, this episode is a gold mine of insights. Tune in and let's harness the power of values-led business together!"

👩‍💻 LinkedIn post

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🌟 New Episode Alert on Awarepreneurs! 🌟 In our latest episode titled "Vegan Marketing Success Stories with Sandra Nomoto," we dive deep into the lush green world of vegan branding and how businesses are thriving by aligning with ethical values. Join our host Paul Zelizer as he discusses Sandra's extraordinary journey from PR professional to vegan marketing maven. Learn how she is shaping a kinder, more sustainable world through innovative marketing strategies and her passion for plant-based living. 🌱 Key Takeaways: - 👣 **Sustainability in Business**: Sandra stresses the importance of building vegan businesses with sustainability at their core and not just relying on large companies for growth. - 💡 **Marketing Foundations**: A strong online presence comprising a website, a blog, active social media engagement, and an email list is crucial. Finding your unique angle is key. - 🌏 **Community & Values**: The significance of aligning personal values with your business approach, and how this can attract like-minded clients and create an authentic brand. Don't miss these insights and inspiring tales of change that could help you pivot your marketing strategies for success. Sandra's story is not just about business, but about fostering a movement that elevates the planet. 🌍✨ Tune in now to Awarepreneurs for this enriching experience! 🎧 #Awarepreneurs #VeganMarketing #SustainableBusiness #Entrepreneurship #Podcast #Veganism #MarketingTips #SocialEntrepreneurship

🗞️ Newsletter

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Subject: Uncover Vegan Marketing Mastery – Tune in to Sandra Nomoto's Insights on Awarepreneurs! Dear [Recipient's Name], Hope you're having a fantastic week! Are you looking to sprout fresh ideas for your plant-based business, or are you simply intrigued by the growth of the vegan movement? If so, we've got a ripe pick from the Awarepreneurs podcast orchard that you won't want to miss! **Episode Alert: Vegan Marketing Success Stories with Sandra Nomoto** Join our host, Paul Zelizer, as he delves into a conversation with the influential Sandra Nomoto, a vegan marketing maverick whose green thumb in business strategy is revolutionizing the plant-based market. 🌱 **Key Highlights:** - **Growth Roots:** Sandra didn't just choose a vegan lifestyle; her journey began with health challenges and progressed as she unearthed the intertwining of personal well-being and ethical practices. - **Sustainable Strategies:** Why mimicking meat giants like Beyond Meat might not be the best seed to sow for your vegan venture. - **Ghostwriting Greens:** Discover Sandra's aspirations to cultivate thought-provoking vegan content through books and documentaries. - **The Aruba Bloom:** Learn how a blend of educational, promotional, and collaborative strategies made an island renowned for its vegan-friendly vibes. - **Marketing Mustard Seeds:** Don't miss out on Sandra's essential marketing advice for growing your business ecosystem organically. - **Value Alignment:** Hear how being true to her values not only nurtured her agency, Conscious PR, but brought it fruitful alignments and success. That's just a tasting platter! Dive into the full buffet of insights by listening to this invigorating episode. 🎧 Listen Now: [Insert Episode Link] 📘 Featured Read: Sandra's seminal work, "The Only Public Relations Guide You'll Ever Need," stands as a testament to her transformative strategies. It's a page-turner for anyone looking to thrive in vegan marketing. [Insert link to Sandra's book] 💬 **Engage With Us:** We'd love to hear your takeaways from this episode or any success stories from your vegan marketing endeavors. Write back to us or drop a line on our social channels — we're always eager for a fruitful exchange! 🌟 **Stay Connected:** Remember to subscribe on your preferred podcast platform to keep up with the pulse of savvy social entrepreneurship and game-changing business models. Your next breakthrough idea might just be an episode away. With heartfelt thanks for making our community thrive, [Your Name] The Awarepreneurs Team P.S., We believe in nurturing our garden of listeners and supporters. Share this newsletter with someone who you think will be inspired by these stories of vegan success! They'll thank you later. 🌼 --- Ready to make your business bloom? Let Awarepreneurs be the compost to your growth - tune in, get inspired, and let's grow together! **Listen Now | Subscribe | Share the Growth** [Podcast] [Newsletter] [Social Media Icons] This email was sent to [Recipient's Email]. If you'd prefer not to receive future emails, you can [unsubscribe link here]. © [Year] Awarepreneurs. All Rights Reserved.

🧵 Tweet thread

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🌱 Thread 1/10 A journey of transformation & vegan power unfolded when @SandraNomoto discovered her path after facing mysterious digestive issues. Her exploration led her to a vegan lifestyle, and not just on her plate, but into the very heart of her business ethics. 🍃 🌿 Thread 2/10 Veganism isn't just a diet; it's a movement, and Sandra is here to remind us of its sustainable future. 💪 She advocates for more than just products from giants like Beyond Meat; she calls for integrity within vegan business practices. #Sustainability #VeganMovement 📈 Thread 3/10 Beyond the plate, @SandraNomoto's appetite for impact draws her towards ghostwriting and documentaries about veganism. With a hand extended for collaboration, she's a beacon for vegan authors & investors! 🎥📚 #VeganCollab #Storytelling 🧰 Thread 4/10 Ever thought about going vegan but didn't know where to start? Sandra offers a treasure trove of resources and marketing wisdom for the aspiring vegan entrepreneur on her website. From lifestyle tips to business guidance, she's got you covered! 🥦📈 #VeganLifestyle #Entrepreneurship 🏝 Thread 5/10 @SandraNomoto isn't just making waves; she's changing islands! Her strategies, including cooking classes & media partnerships, put veganism on Aruba's map, culminating in @HappyCow's most vegan-friendly accolade. 🌎 #Aruba #VeganFriendly 🚀 Thread 6/10 Creating Vegan Hospitality, Sandra empowers other consultants to spread the green gospel. Her work is a masterclass in vegan marketing, proving the power of community and elevation through shared values. 🤝 #VeganHospitality #CommunityBuilding 🌊 Thread 7/10 One success story? Goddess Garden's vegan, reef-safe skincare range made a splash in Hawaii, blending beauty with activism. Sandra's behind-the-scenes PR magic helped the campaign make environmental waves. 🐠 #EcoBeauty #ReefSafe 📘 Thread 8/10 Every business's success is rooted in marketing, and Sandra's guidebook is a beacon for navigating this digital age. "The Only PR Guide You'll Ever Need" has launched her into a realm of vegan marketing mastery. 📖 #MarketingGuide #PRSuccess 🤔 Thread 9/10 Imagine aligning your entire career with your deepest values. That's what Sandra did by founding Conscious PR. She didn't just market; she sparked a connection with those who shared her vision for a better world. 💚 #ConsciousPR #ValueDriven 🌟 Thread 10/10 From earthling to changemaker, @SandraNomoto's vegan voyage is a testament to the power of aligning work with passion & purpose. With Paul Zelizer at the podcast helm, they remind us that our choices matter. Let's plant our flags and make waves. 🌿💼 #VeganJourney #SocialImpact Follow the thread of change with @SandraNomoto and discover how your diet can redefine your business and values. Dive deeper into their conversation and be part of the growing tapestry of conscious living. #Veganism #ConsciousLiving

❓ Questions

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Certainly, here are ten discussion questions for the "Vegan Marketing Success Stories with Sandra Nomoto" episode of the Awarepreneurs podcast: 1. How did Sandra Nomoto's personal journey to veganism inform her approach to marketing and public relations within the vegan industry? 2. What challenges do vegan businesses face when it comes to sustainability, and how can they overcome reliance on larger companies like Beyond Meat? 3. Sandra provides resources for individuals transitioning to veganism; how does she believe this individual support influences the larger vegan movement? 4. With the case study of Aruba becoming the most vegan-friendly island in the Caribbean, what marketing and community engagement strategies were most effective, and what lessons can other regions learn from this success? 5. Goddess Garden's reef-safe campaign in Hawaii was a significant win for vegan skincare. How can businesses use social causes to bolster their marketing efforts and create substantial impact? 6. What are some of the foundational marketing tactics Sandra suggests for companies, and why does she believe finding a unique marketing angle is crucial? 7. Can you discuss the psychological barriers entrepreneurs might face when openly sharing personal values, and how does planting a flag help in attracting like-minded clients? 8. Sandra talks about the importance of community and mentorship for aligning with clients who share similar values. How can emerging entrepreneurs find and connect with their ideal mentors? 9. Reflecting on Sandra's book, "The Only Public Relations Guide You'll Ever Need," how has this resource influenced her trajectory and the success of others in the field? 10. As veganism becomes more mainstream, how should vegan entrepreneurs and marketers pivot their strategies to accommodate the changing landscape and diversity within the movement?

🪡 Threads by Instagram

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1. Tune in to Awarepreneurs for an inspiring chat with Sandra Nomoto. Discover how her vegan marketing strategies are revolutionizing ethical business practices and paving the way for a kinder, greener future. 2. Ever wondered how Aruba became the Caribbean's vegan haven? Listen to Sandra Nomoto's story on Awarepreneurs and get the scoop on using passion and savvy marketing to change the game. 3. From conscious PR to a vegan lifestyle leap, Sandra Nomoto shares her journey on Awarepreneurs. Learn how aligning personal values with business can lead to profound success. 4. Sandra Nomoto's advice on Awarepreneurs is a goldmine for startups: find your unique angle. Dive into the episode for more gems on building a brand that stands out and resonates. 5. Paul Zelizer engages with Sandra Nomoto on the tough choices of career vs. values. Their conversation on Awarepreneurs is a must-listen for anyone at a crossroads, seeking work that matters.

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