Awarepreneurs - #1047: Awarepreneurs - Paul Zelizer Sloppy AI Marketing solo

🔖 Titles

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1. The Cost of Sloppy AI Marketing for Social Entrepreneurs and How to Avoid It 2. Why Thoughtful AI Use Matters for Impact Business Branding 3. Lessons Learned from Sloppy AI in Social Entrepreneur Marketing 4. Building Trust in a Noisy AI Marketing World 5. AI for Good: Avoiding the Pitfalls of Generic Messaging 6. How Authenticity Wins Over Polished AI Marketing 7. From Real Stories to Real Impact: The Right Way to Use AI 8. Strengthening Connections and Brand Value Beyond AI Buzzwords 9. Human Experience Versus AI: What Truly Grows an Impact Business 10. Using AI Wisely to Support, Not Replace, Relationship-Based Marketing

💬 Keywords

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Sure! Here are 30 topical keywords covered in the transcript: social entrepreneur, podcast, AI marketing, sloppy AI, brand risk, polished language, real value, business coach, executive coaching, social impact, clean tech, NM TechTalks, NM Climate 2 Tech, business development, raising capital, marketing strategy, LinkedIn, Instagram, podcast interviews, storytelling, market tested strategies, networking, relationships, client problems, AI tools, CastMagic, content creation, holiday break, impact business, scaling up, community

💡 Speaker bios

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**Paul Zelizer: Bio in Story Format** Paul Zelizer has spent the last 18 years helping social entrepreneurs and clean tech companies make a bigger impact as a trusted business coach. Living in New Mexico, he co-founded NM TechTalks and NM Climate 2 Tech for Good Communities, weaving together innovation and positive change at a local level. His drive to amplify purpose-driven business led him to create and host **AwarePreneurs**, now recognized as the world’s longest running social entrepreneur podcast. Week after week, Paul brings influential guests together, builds community, and explores the crossroads of entrepreneurship and compassion—always encouraging listeners to do their part to spread the word. Through every story and conversation on his podcast, Paul is dedicated to helping changemakers thrive in business while making a real difference in the world.

ℹ️ Introduction

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Welcome to a special solo episode of Awarepreneurs, hosted by [Paul Zelizer](/speakers/A), the world’s longest-running social entrepreneur podcast. In this reflective installment, [Paul Zelizer](/speakers/A) dives into the risks and realities of "sloppy AI marketing," sharing personal stories from his coaching career and hard-earned insights from the impact business world. Rather than relying on polished AI-generated language and buzzwords, he emphasizes the power of genuine relationships, tested strategies, and rooted experience—reminding listeners that technology should amplify, not replace, authentic human connection. As the podcast heads into a holiday break, [Paul Zelizer](/speakers/A) offers tips for purposefully integrating AI without losing sight of your audience and values, and encourages social entrepreneurs to stay mindful, impactful, and connected in the ever-evolving landscape of business.

❇️ Key topics and bullets

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Absolutely! Here’s a comprehensive sequence of the main topics covered in this episode of Awarepreneurs, along with sub-topics for each primary theme—based entirely on the transcript provided: --- ### 1. Introduction and Context - Brief overview of the Awarepreneurs podcast - [Paul Zelizer](/speakers/A) introduces himself and his background - Explanation of the solo episode format and topic --- ### 2. The Cost of Sloppy AI Marketing - Personal story about a recent podcast interview on AI for social entrepreneurs - Guest was articulate, but offered ideas without practical value or concrete examples - Decision not to use the episode due to lack of actionable insights - Reflection on the prevalence of “empty” AI-driven communication - AI making communication sound polished but less substantive - Risk of brand dilution and trust erosion from over-reliance on generic AI content --- ### 3. The Value of Real Experience and Relationships - Example from [Paul Zelizer](/speakers/A)’s business: Recent executive coaching leads - These leads came through long-term relationships, not AI marketing - Importance of values-alignment and trust in referrals - AI as a tool that can support—but not replace—authentic connections and reputation --- ### 4. How to Use AI Effectively (and Not Sloppily) - Start from real stories, experience, and market-tested strategies - Vetting podcast guests for hands-on experience and results - Ensuring guests and content are relevant and practical for social entrepreneurs - Leveraging AI after the substantive, human-centered work is done - Using AI tools like CastMagic for editing and content repurposing—not for creating the core narrative - Emphasis on substance first: Real client work, concrete business examples --- ### 5. Integrating AI Thoughtfully in the Broader Context - Drawing parallels between the rise of AI and the earlier Web 2.0 social media shift - Recognizing AI as a major disruption while remaining mindful of audience needs and problems - AI as a means to accentuate human expertise, not override it --- ### 6. Closing Thoughts and Announcements - Reminder to root AI use in real, lived experience and understanding of the audience - Announcement of a holiday break for the Awarepreneurs podcast - Expression of gratitude to the community and encouragement to share the episode - Call to action for listeners interested in [Paul Zelizer](/speakers/A)’s coaching services --- If you need any of these sections expanded or want timestamps included, just let me know!

📚 Timestamped overview

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00:00 "Sloppy AI Marketing Costs"

05:04 "Effective Podcast Content Strategies"

07:35 "AI: A Bigger Disruption"

🎞️ Clipfinder: Quotes, Hooks, & Timestamps

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Paul Zelizer 00:00:30 00:00:46

Viral Topic: The Cost of Sloppy AI Marketing
"I've been a business coach for social entrepreneurs and clean tech companies for the past 18 years. I'm the host of the AwarePreneurs podcast and the co founder of NM TechTalks and NM Climate 2 Tech for Good Communities here in New Mexico, where I live."

Paul Zelizer 00:01:30 00:01:41

AI as a Brand Risk: "AI can help us communicate more clearly, but when it replaces real gritty experience instead of sharpening it, it ends up sounding impressive while delivering very little value."

Paul Zelizer 00:02:24 00:02:33

Viral Topic: Falling in Love with the Problem, Not the Solution: "Mentor mind says fallen in love with the problem, not the solution. A lot of people are using AI as the solution and we're forgetting about the problems that our clients have."

Paul Zelizer 00:03:31 00:03:40

Executive Coaching Rates Revealed: "But it's, you know, anywhere from 2x to 5x what I would charge for the more typical business coaching."

Paul Zelizer 00:04:56 00:05:01

Human Connection vs. AI: "AI supports these activities, but it can never replace it."

Paul Zelizer 00:05:55 00:05:58

Viral Topic: AI for Social Entrepreneurs: "You don't have to know everything right away, but do your homework."

Paul Zelizer 00:06:50 00:07:10

AI in Podcast Production: "CastMagic is a wonderful AI tool to help turn a long form interview into different marketing assets. Whether that's a newsletter or a LinkedIn post or many, many other things that are awesome for marketing. But the original conversation is very much human generated."

Paul Zelizer 00:08:18 00:08:35

AI's Disruptive Potential: "AI feels like an even bigger disruption. So going into 2026, I want to really encourage you to make sure that you're rooting your use of AI. If you are going to use it and I am pro AI. I think it's important to know how to use and use it skillfully."

Paul Zelizer 00:08:49 00:08:56

Topic: Balancing AI with Human-Centered Solutions
Quote: "make sure the idea and the strategies or the products come from your experience of working in a particular sector"

Paul Zelizer 00:10:23 00:10:28

Viral Topic: Leading with Values in Impact Business: "please keep working for positive impact until and letting your values guide your business."

🎬 Reel script

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On this episode of Awarepreneurs, I dive into the real risks of sloppy AI marketing for social entrepreneurs. AI should enhance your message, not replace hard-earned experience or authentic relationships. When we use AI carelessly, we risk sounding the same as everyone else—and erode trust with our audience. The key? Ground your work in real stories and market-tested strategies, then let AI help polish and amplify, not take over. Stay rooted in your values, your clients’ real problems, and use AI thoughtfully to grow your positive impact.

👩‍💻 LinkedIn post

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💡 AI tools are transforming marketing for social entrepreneurs—but are we using them wisely? I recently shared some thoughts on the *Awarepreneurs* podcast about the *cost of sloppy AI marketing*. Too often, I see polished content lacking in real-world value, which can actually erode trust and damage your brand. Here’s what I’ve learned after 18 years in business coaching: **Key Takeaways:** - **Real experience matters:** AI can enhance your messaging, but it can’t replace lived expertise and authentic client stories. Relationships and trust drive meaningful referrals. - **AI should support, not substitute:** Use AI to polish or distribute your content, but the substance—market-tested strategies and human connection—should always come first. - **Stay audience-focused:** Always ground your marketing in the real problems your audience faces, not just the latest tech trends or buzzwords. Let’s use AI thoughtfully—amplifying what works rather than losing what makes us unique. If this resonates, I invite you to listen to the episode or share your perspective on how you’re navigating AI in your impact business! #SocialEntrepreneur #AIforGood #MarketingStrategies #BusinessGrowth

🗞️ Newsletter

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Sure thing! Here’s an email newsletter based on the attached transcript from the episode "Awarepreneurs - Paul Zelizer Sloppy AI Marketing solo": --- **Subject:** Are You Using AI to Add Value—or Just Polishing Your Brand? **Hello Awarepreneurs Community,** I'm excited to connect with you as we wrap up a vibrant year of exploring impactful entrepreneurship together! In our latest solo episode, I shared some candid reflections on a phenomenon I’ve been seeing everywhere: the rise of *sloppy* AI marketing. Recent experiences made it crystal clear—AI can help us sound polished, but unless we lead with genuine stories and lived experience, we risk diluting the real value we deliver. **Here’s the core message:** Polished language isn’t a substitute for concrete value. Too often, AI-produced content is full of buzzwords but empty of actionable advice. As social entrepreneurs, our strength comes from solving real problems, not just using the latest tech tools to sound impressive. Just this week, I was reminded where true business growth comes from. Three new executive coaching leads—tens of thousands in potential business—came not from AI, but from long-term, trust-filled relationships. These weren’t random opportunities; they were direct referrals from people who’ve known and worked with me for years. **So, how can we use AI the right way?** - Start with real stories and battle-tested strategies. - Use AI to *enhance* your unique insights, not to replace them. - Stay obsessed with your audience’s challenges. - Let AI help you polish, distribute, or brainstorm—after you’ve nailed the substance. As we head into the holiday break, I encourage you to revisit your approach to AI and marketing. Root it in authentic experiences and community, and your brand (and your impact) will stand out for all the right reasons. Thank you for being part of this journey. We'll be on a short holiday break and back on Tuesday, January 6th, ready for another great year of growth, connection, and positive impact. **Wishing you restful holidays, nourishing connection, and a fantastic start to 2026!** With gratitude, Paul P.S. If you found this episode (or this message!) valuable, please share it with someone who could use the reminder. And if you're ready to level up your impact business, let’s connect at pauldzelizer.com. --- Let me know if you’d like this tailored further!

🧵 Tweet thread

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🚨 Social entrepreneurs, here’s your wake up call about AI marketing 🚨 A thread inspired by [Paul Zelizer](/speakers/A) and his latest solo episode on AwarePreneurs.👇 1/ The story starts like this: [Paul Zelizer](/speakers/A) recently interviewed an AI-for-good expert. Polished, smart, full of big words—yet when he listened back, something *huge* was missing. 2/ No real stories. No tactical examples. Nothing a founder could actually *use* the next day. Just buzzwords and empty hype. 3/ That’s the danger: sloppy AI marketing can SOUND impressive but deliver ZERO value. If you’re not careful, all that shine can cheapen your brand—and erode trust with your community. 4/ AI is everywhere. But using it sloppily makes everyone sound the same. If you want to stand out, focus on substance, not just style. 5/ Example: In the last 48 hours, [Paul Zelizer](/speakers/A) received 3 executive coaching leads—worth tens of thousands of dollars. None of them came from slick AI campaigns. All came from real, trusted relationships built over years. 6/ AI can SUPPORT your marketing. It should NEVER replace lived experience, grit, credibility, and authentic human connection. 7/ If you’re using AI, here’s the right way: - Start with real stories. - Vet your guests and sources for hard-won expertise. - Use AI as a tool (to edit, to repurpose content), but let the core conversation be deeply human. 8/ The Web 2.0 shift taught us: new platforms are exciting, but connection is everything. AI is the next wave—don’t lose sight of your audience’s REAL problems in the rush. 9/ Before blasting "AI for impact!" content, make sure you actually understand your people and their challenges. Craft your strategy from experience, THEN use AI to amplify—not replace—the message. 10/ [Paul Zelizer](/speakers/A)’s bottom line: Be intentional. Be authentic. Let experience drive your brand, not just algorithms. 🔄 If this resonates, share with another impact founder who’s drowning in AI noise. And as [Paul Zelizer](/speakers/A) said: Keep working for positive impact and letting your values guide your business. 🌱 #ImpactBusiness #AIPitfalls #AuthenticMarketing #AwarePreneurs

❓ Questions

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Absolutely! Here are 10 discussion questions inspired by [Paul Zelizer](/speakers/A)’s solo episode on “Sloppy AI Marketing” from Awarepreneurs: 1. [Paul Zelizer](/speakers/A) describes a moment when he chose not to air an episode because it lacked real-world examples. Why do you think “lived experience” stories matter so much in social entrepreneurship, especially when discussing new tools like AI? 2. AI-generated content is often polished but can lack substance. Can you recall examples in your own field where “sounding impressive” didn’t translate to real value? 3. [Paul Zelizer](/speakers/A) discusses “falling in love with the problem, not the solution.” How does this mindset change the way you approach innovation or marketing? 4. What are some signs you’ve noticed—online or offline—that brands are leaning too heavily on generic AI outputs? 5. In the episode, [Paul Zelizer](/speakers/A) shares that recent high-value opportunities in his business came exclusively from long-term relationships, not AI-powered marketing. What does this suggest about the ongoing role of human connection in business success? 6. [Paul Zelizer](/speakers/A) mentions that AI can support brand growth, but cannot replace the trust built through experience. How do you balance using technology with maintaining genuine relationships? 7. What are some best practices you think businesses should adopt to ensure AI is used thoughtfully, rather than sloppily? 8. [Paul Zelizer](/speakers/A) emphasizes vetting guests for real, market-tested experience before interviewing them. How can other content creators or business leaders integrate this principle into their own workflows? 9. How do you see the disruption of AI (as discussed by [Paul Zelizer](/speakers/A)) being similar to or different from other big digital shifts, like Web 2.0? 10. Looking ahead, [Paul Zelizer](/speakers/A) advises rooting your use of AI in deep knowledge of your audience and their problems. What strategies can you use to keep the human element front and center as AI tools evolve? Feel free to use these in a group discussion, classroom, or personal reflection!

🪡 Threads by Instagram

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1. When AI just polishes language but skips lived experiences, it erodes trust and cheapens our brands. Substance matters—stories and market-tested strategies build real connections. 2. The best business leads don't come from mass AI content—they come through years of trust and real relationships. AI can support impact, but it can't replace authentic connection. 3. Before turning to AI for your brand, get clear on the problems your community actually faces. Solutions only matter if they solve real, human challenges. 4. Use AI to enhance and refine, not to replace your unique experience. Let your stories and real client work lead—then tap AI to amplify your impact thoughtfully. 5. As the digital landscape shifts, remember: thoughtful, human-centered marketing will always stand out above the generic buzz. Stay rooted in values and authentic stories.

SEO Description Summary

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In this solo episode, [Paul Zelizer](/speakers/A) explores the risks of sloppy AI marketing for social entrepreneurs, emphasizing the importance of real stories, lived experience, and authentic relationships over polished language. Learn how to thoughtfully integrate AI for business growth, avoid common pitfalls, and stay true to your values while building impact-driven brands.

LinkedIn Thought Leader post

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1. Is AI marketing fueling or eroding trust for impact businesses? How can social entrepreneurs stay authentic when everyone sounds the same online? What if your brand strategy could harness AI without losing the heart of real experience? In our latest episode of Awarepreneurs, [Paul Zelizer](/speakers/A) dove into “The Cost of Sloppy AI Marketing” and the risks it poses for social entrepreneurs. [Paul Zelizer](/speakers/A) shared a hard-earned lesson: “AI can help us communicate more clearly, but when it replaces real gritty experience instead of sharpening it, it ends up sounding impressive while delivering very little value.” We unpacked why polished language isn’t enough and explored how genuine connections—rooted in relationship and lived expertise—generate real business growth (including tens of thousands in new leads from trusted networks!). Key takeaway: Use AI to polish and amplify, but start with substance. Authentic stories and market-tested strategies are what set you apart. How are you using AI in your business—are you leaning on buzzwords or building deeper trust? Share your thoughts and catch the full episode to reset your impact marketing for 2026. --- 2. Are you keeping your marketing authentic as AI gets everywhere? How do social entrepreneurs stand out as tech tools make everyone’s message sound the same? What if your next client came through a personal recommendation, not an algorithm? [Paul Zelizer](/speakers/A), host of the Awarepreneurs podcast, tackled these questions head-on in his latest solo episode on “The Cost of Sloppy AI Marketing.” [Paul Zelizer](/speakers/A) revealed: “AI is cheapening our brands, it’s eroding our trust, and instead of helping us grow our impact businesses, it’s actually getting in the way.” Our conversation focused on real-world ways to keep your brand—and your business relationships—human. [Paul Zelizer](/speakers/A) insists on rooting every AI-powered marketing effort in genuine expertise and tested strategies, only using tools like CastMagic to enhance substance that’s already there. Key strategy: Fall in love with your clients’ problems, not the AI-driven solutions. Build your business on relationships, not shortcuts. How do you ensure your voice stays real and relevant in a noisy, tech-driven world? If you’re ready to rethink your strategy, the episode offers practical guardrails for impact founders—listen in for more.

Key takeaways

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1. The Risks of Sloppy AI Marketing: Using AI without thoughtfulness or authentic experience behind the messaging leads to polished language that lacks real value, risking erosion of trust and brand credibility—especially for social entrepreneurs whose work depends on meaningful, market-tested solutions. "AI can help us communicate more clearly, but when it replaces real gritty experience instead of sharpening it, it ends up sounding impressive while delivering very little value... AI is cheapening our brands, it's eroding our trust, and instead of us helping us grow our impact businesses, it's actually getting in the way." 2. The Enduring Importance of Relationships: Despite the growing role of AI, deep personal relationships and real-world expertise continue to be the most effective drivers of major business opportunities, particularly in impact spaces like clean tech and social entrepreneurship. "They came to relationships, not AI driven marketing... And the people that said you want to talk to Paul are people who've known me and trust me for a long time. So AI can support these outcomes but it can't replace them. You got to have the experience of brand that people can relate to." 3. Mindful, Substance-Driven AI Use: The greatest value from AI arises when it’s used thoughtfully, to amplify and polish proven, experience-based ideas—never as a substitute for genuine expertise, sector understanding, and caring about real client problems. "First be mindful of your audience, be mindful of the problems you're trying to help them solve and use AI to accentuate to polish maybe a thought partnership as you're developing an idea, but make sure the idea and the strategies or the products come from your experience of working in a particular sector."

Leading question

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What if the biggest threat to your social impact business wasn’t a lack of technology, but the overuse of polished, AI-generated marketing that erodes your brand’s trust and uniqueness? These are just a few of the thought-provoking questions we explored with [Paul Zelizer](/speakers/A) on the latest Awarepreneurs podcast episode, where our host turns the spotlight on the risks—and right uses—of AI in the impact space.

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