**Podcast Episode Overview: Inspiring Women with Betty Collins - Featuring Ilaria Rawlins**
Welcome to "Inspiring Women with Betty Collins," the podcast dedicated to empowering and motivating women by showcasing the stories and lessons from successful female leaders. In this episode, Betty Collins sits down with Ilaria Rawlins, the CEO of the women-owned Fortuna Bank based in central Ohio. This enlightening discussion dives into the challenges women face in the business world, particularly in accessing capital, and how Fortuna Bank aims to address these issues.
**A Journey to Fortuna Bank**
Ilaria Rawlins begins by sharing her extensive background in banking, encompassing over 30 years of experience. Her career has included leading the retail network for First Financial Bank and being part of a de novo group that started a bank. Despite the deeply ingrained nature of traditional banking practices, Ilaria has always been driven by her passion for building relationships and providing services tailored to women's needs. It was this passion, combined with her experiences, that led her to spearhead Fortuna Bank.
**Networking, Mentorship, and Access to Capital**
One of the primary themes of the episode is the significant obstacles women face in business. Ilaria emphasizes three crucial elements to overcome these challenges: networking, mentorship, and access to capital. She explains how community banks, like Fortuna, can play a critical role in providing personalized relationship-building opportunities and help with underwriting processes for smaller deals. This contrasts with larger banks, which have shifted toward automation and, consequently, may lack the human element crucial for understanding and supporting women entrepreneurs.
**Harmful Debt and Financial Education**
Betty Collins and Ilaria Rawlins discuss a pressing issue for many women entrepreneurs: taking on harmful debt due to a lack of understanding of their lending potential. Betty highlights how critical it is for entrepreneurs to understand their personal balance sheets and have solid business plans before seeking capital. This lack of financial literacy and planning often leads to loan denials. Ilaria notes that providing financial education is a cornerstone of Fortuna Bank's mission. They plan to offer classes and seminars tailored to women's specific needs, aiming to empower them with the knowledge necessary to make informed financial decisions.
**Women in Boardrooms and Leadership Roles**
The conversation touches on the glaring gender disparity in commercial lending and decision-making boardrooms. Ilaria explains how this imbalance affects the banking industry at large. Fortuna Bank is intentionally selecting women and individuals with diverse backgrounds for their board, ensuring different perspectives are brought to the table. Currently, they boast a board with 8 female members out of 12 and a leadership team where 4 out of 5 senior leaders are women. This intentionality extends to establishing an advisory board focused on mentoring the next generation of entrepreneurs, particularly those aspiring to qualify for board positions.
**Economic Opportunities in Columbus**
Reflecting on the growth and economic development in Columbus, Ohio, both Betty and Ilaria express their excitement about the opportunities the city offers. Betty admires Columbus for its diversity and the plethora of opportunities available, including access to multiple banks and women's business groups. Ilaria adds that Columbus' economic conditions and market opportunities make it an ideal location for starting a women-owned bank like Fortuna. They discuss the strategic advantages of a de novo bank, particularly with no existing loans or deposits on their balance sheet and the potential for new business from recent local bank mergers.
**A Unique Approach to Banking**
Ilaria shares her vision for Fortuna Bank, emphasizing that their approach is differentiated from traditional banking. Their focus is not merely on financial transactions but on building a community beyond the bank. This involves deliberate efforts in financial education, investment opportunities, community feedback, and collaboration. The bank’s slower decision-making process is an intentional strategy to mitigate risks and ensure thorough evaluations, aligning with women's often risk-averse nature.
**Empowering Women Entrepreneurs**
Betty and Ilaria reflect on the importance of female-focused initiatives. Ilaria emphasizes the importance of empowering women in business and how Fortuna Bank intends to address the specific challenges they face. Women-owned businesses, despite contributing to business growth at twice the national average, are often denied commercial loans more frequently than men. Fortuna Bank aims to change this narrative by offering female-focused services and mentoring initiatives. Ilaria’s vision includes creating an advisory board to inspire and mentor the next generation of female entrepreneurs, fostering an environment where women can thrive.
**Conclusion: A Bright Future Ahead**
Betty Collins wraps up the episode expressing her enthusiasm for Ilaria's upcoming venture and the grand opening of Fortuna Bank. She underscores the importance of having diverse voices in leadership positions and providing essential financial services to underserved communities. Ilaria’s journey and vision reflect a commitment to changing the landscape of banking for women, providing them with the necessary tools, knowledge, and support to succeed.
This episode of "Inspiring Women with Betty Collins" offers an insightful look into the unique challenges and opportunities for women in business. Through their candid discussion, Betty and Ilaria shed light on the transformative power of mentorship, financial education, and community support. As Fortuna Bank prepares to open its doors, it stands as a beacon of hope and empowerment for women entrepreneurs in central Ohio and beyond.
Thank you for tuning into this episode of "Inspiring Women with Betty Collins." Stay inspired, stay informed, and continue to support the amazing women making a difference in our world. If you enjoyed this episode, be sure to subscribe and share it with your network. Until next time, keep chasing your dreams and making an impact.