Awarepreneurs #1018 Connecting Top Talent with Sustainability Organizations with Kristy Drutman

πŸ”– Titles
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1. Connecting Diverse Talent with Sustainability Organizations: A Conversation with Kristy Drutman 2. Building Green Careers: How Green Jobs Board is Shaping the Future 3. Navigating Climate Careers: Insights from Kristy Drutman of Green Jobs Board 4. Empowering Climate Startups with Diverse Talent: Kristy Drutman's Journey 5. From Influencer to Innovator: Kristy Drutman on Green Jobs Board 6. Bridging the Diversity Gap in Climate Jobs with Kristy Drutman 7. Unlocking Green Job Opportunities: An Interview with Kristy Drutman 8. Kristy Drutman on Expanding the Green Economy through Diverse Talent 9. The Future of Green Jobs: Kristy Drutman’s Innovative Approach 10. Enhancing Sustainability Workforces: Lessons from Kristy Drutman’s Green Jobs Board

πŸ’¬ Keywords
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Climate sector, Climate startups, Social entrepreneurs, Sustainability organizations, Diverse talent, Green economy, Environmental media, Climate media, Workforce recruitment, Brown Girl Green, Job seekers, Climate solutions, Environmental educator, Green Jobs Board, Talent matchmaking, Social media platforms, Recruitment strategies, Policy changes, Community work, Political spectrum, Career coaching, Environmental storytelling, Climate entrepreneurship, Environmental issues, Climate careers, Equity and inclusion, Platform scalability, Employment opportunities, Market research, Transparent recruitment.

πŸ’‘ Speaker bios
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Paul Zelizer is the host of the Awarepreneurs podcast, where he delves into insights from top social entrepreneurs globally. Through his show, Paul aims to enhance listeners' positive impact, profitability, and overall quality of life by exploring the intersection of business and values. Known for fostering meaningful dialogue, he also encourages his audience to subscribe and review the podcast to spread the message of values-based entrepreneurship. Each episode, like today's featuring Christy Dropman, showcases his commitment to empowering others through thoughtful and actionable advice.

ℹ️ Introduction
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Hi, everyone! Welcome to another episode of the Awarepreneurs podcast. I'm your host, Paul Zelizer, and today we're diving into a critical and timely topic: connecting top talent with sustainability organizations. Our special guest is Kristy Drutman, also known as Brown Girl Green, a dynamic speaker, consultant, media producer, and environmental educator with a passion for merging media, diversity, and environmentalism. Kristy shares her journey from struggling to find her footing in the climate sector as an undergrad to becoming a pivotal figure in bridging the equity and inclusion gap within the green economy. She co-founded the Green Jobs Board, a climate tech startup designed to connect diverse talent with green job opportunities, and offers invaluable insights into building a values-based business that not only grows organically but also aims for substantial positive impact. Throughout our conversation, we discuss the importance of transparency, accessibility, and the need for innovative thinking in the climate space. Kristy also emphasizes the significance of education and mentorship, not just for job seekers but also for organizations seeking to diversify their workforce. Get ready to be inspired by how Kristy and her team have bootstrapped their way to creating a meaningful platform that serves both job seekers and employers in the climate sector, and hear her vision for the future of Green Jobs Board. So, if you're a climate entrepreneur, job seeker, or simply passionate about environmental issues, this episode is packed with valuable advice and insights. Let's dive in!

❇️ Key topics and bullets
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Certainly! Here's a comprehensive sequence of topics covered in the transcript with sub-topics listed under each primary topic: ### Introduction - Welcome and show description by Paul Zelizer - Introduction of the guest Kristy Drutman ### Kristy's Background and Initiatives - Kristy's work and passion in environmentalism and media - Creation of Brown Girl Green - Founding of Green Jobs Board - Business growth and impact ### Challenges in Climate Sector Workforce - Difficulty for climate startups in finding qualified talent - Barriers for job seekers in entering climate-related careers - Lack of diversity and inclusion in leadership roles within the climate sector - Representation of minorities and women in significant climate decision-making forums like the UN ### Functions and Goals of Green Jobs Board - Creating a conduit between job seekers and employers in the climate sector - Emphasis on diversity, equity, and inclusion - Avoiding unpaid internships and ensuring salary transparency - Representation and support for BIPOC organizations ### Early Steps and Lessons in Entrepreneurship - Starting with Brown Girl Green and expanding organically - Transition from social media content to business - Importance of market research and listening to community needs - Iterative process of building the platform ### Leadership and Growth - Importance of taking risks and showing transparency - Overcoming perfectionism and being efficient in experimentation - Building infrastructure, legal, and financial foundations ### Revenue and Funding - Bootstrapping Green Jobs Board - Revenue models and generation methods - Future goals for events and deeper community engagement ### Advisory and Networking - Building an advisory board - Expanding networks and seeking strategic partnerships ### Future Vision for Green Jobs Board - Aspiring to be the premier climate recruitment platform - Goals to facilitate tangible climate impact through employment - Long-term vision for emissions reductions and ecological restoration ### Sector Trends and Challenges - Concerns with political shifts and administration changes - Importance of local community engagement - Possibilities for internal advocacy within non-green companies ### Closing Thoughts - Encouragement to join and seek help from Green Jobs Board - Christy’s providing green career coaching - Invitation to listeners to suggest podcast topics and guests This structure should provide a comprehensive overview of the topics covered in the podcast episode, making it easy to navigate the various points discussed by Paul Zelizer and Kristy Drutman.

πŸ“š Timestamped overview
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00:00 Navigating Climate Careers Challenges

04:49 "Launching Brown Girl Green Podcast"

10:27 Inclusive Green Jobs Promotion Strategy

14:08 Accidental Entrepreneurship Momentum

16:57 Expanding Green Innovation Network

18:36 Prioritize Market Research First

23:49 Democratizing Pitch Deck Education

26:56 Diversifying Revenue Streams Strategy

29:00 Assess Revenue Potential Early

33:33 Future Climate Job Platform Vision

35:26 "Climate Action: Work and Invest Wisely"

38:08 Adapting to Political Uncertainty

42:07 "Community over Isolation in Leadership"

45:14 "Stay Safe, Impact Positively"

🎞️ Clipfinder: Quotes, Hooks, & Timestamps
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Kristy Drutman 00:02:52 00:03:03

"Navigating the Job Market in Climate Media": "I wanted to build a career specifically in climate media and journalism. And definitely at the time when I was looking, there wasn't many resources or opportunities to figure out what that looked like."

Kristy Drutman 00:05:22 00:05:36

Starting an Environmental Movement: "I decided to start my own podcast called Brown Girl Green, where I went around interviewing different environmental experts and leaders about the importance about diversity and inclusion and being able to get more people in the climate conversation."

Kristy Drutman 00:11:01 00:11:14

Breaking Barriers in Recruitment: "We are, like, finding the balance of highlighting, you know, BIPOC run organizations and entities. And that's, like, for people who don't know what BIPOC is, that's black, indigenous, and people of color organizations and businesses."

Kristy Drutman 00:17:41 00:18:03

Title: Evolution of an Online Marketplace to Industry Leader

Quote: "We started off as just an online marketplace, and now we're becoming something that's actually coming out into the world. We're partnering with universities. We're doing events, and we we wanna be so much more than just a job board and just an online presence. We wanna actually, like, really dive deep and penetrate into the industry and make, you know, ripple effects happen."

Kristy Drutman 00:22:08 00:23:06

The Essence of Entrepreneurship: "I needed to be willing to take risks. I think entrepreneurship comes down to taking risk."

Kristy Drutman 00:24:38 00:25:09

The New Generation of Climate Entrepreneurs: "Let me not be a gatekeeper. Let me be transparent. Let me practice things like mentorship, you know, giving back what I've been able to get. And I think practicing that form of, like, active reciprocity and circularity as a business leader returns you tenfold because at least with what we're doing, the more we're able to provide value to the people in our community, the more they're going to want to come back and use our business rather than it being like, oh, this is only for, like, the selected elite."

Kristy Drutman 00:27:53 00:28:12

Diversifying Revenue Streams: "I think for us, that's been a big part of, like, how we want to, like, grow our revenue streams is, like, off of just the posting in the advertisings to think about, like, okay. How can we holistically, like, build, you know, a bigger business model that, like, has companies and organizations also be a part of our story?"

Kristy Drutman 00:29:00 00:29:28

Importance of Market Research for Startups: "Yeah. I mean, I would say definitely figure out, like, realistically, like, what revenue could be generated from your business. So, like, being really honest with yourself and, like, your cofounders and the people you're working on and, like, what would the revenue streams be? Because while, you know, obviously, you could get really good investment, you know, investors are going to want to see a return on their investment."

Kristy Drutman 00:33:33 00:33:38

Future of Climate Jobs: "We want to be the go to climate recruitment platform of the future."

Kristy Drutman 00:38:10 00:38:28

Uncertain Times in the US: "The biggest thing that we're seeing right now is a lot of people kind of worried, I would say, with, like, this upcoming administration here in the US. There's a lot of uncertainty around what that's going to look like for, you know, the industry moving forward."

🎬 Reel script
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Are you a climate-conscious entrepreneur struggling to find top talent or a job seeker passionate about the environment? Join Kristy Drutman, co-founder of the Green Jobs Board, on the Awarepreneurs podcast as she shares insights on bridging the gap in the green economy. Discover how this startup leverages social media and transparency to connect diverse talent with sustainability organizations. Whether you're an employer or job seeker, learn how to navigate the evolving climate sector and make a lasting impact. Listen now to elevate your mission-driven journey!

πŸ‘©β€πŸ’» LinkedIn post
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πŸ“’ Exciting Announcement! πŸŽ™οΈ I had the opportunity to be featured on the Awarepreneurs podcast with the wonderful Paul Zelizer. We discussed some very important topics on connecting top talent with sustainability organizations. Our conversation was enriching and filled with valuable insights. Here are some key takeaways from our discussion: βœ… **Bridging Talent Gaps in Climate Organizations:** - Many sustainability organizations find it challenging to locate qualified diverse talents. - Green Jobs Board was initiated to provide a two-sided solution, seamlessly connecting job seekers with employers in the climate sector. βœ… **Emphasizing Diversity & Inclusion:** - Historical data shows a lack of diversity, especially in leadership roles within sustainability organizations. - Our initiatives at Green Jobs Board are grounded in ensuring salary transparency, eliminating unpaid internships, and prioritizing BIPOC-run organizations. βœ… **Strategic Growth and Community Impact:** - Building a business organically through genuine partnerships and strategic events. - Our vision is to be the go-to climate recruitment platform, fostering connections that lead to tangible ecological improvements. Take a moment to listen to the podcast episode on Awarepreneurs and learn more about our work. Together, we can make a significant impact on the sustainability of our planet. πŸŒπŸ’š #ClimateAction #Sustainability #DiversityAndInclusion #GreenJobs #ClimateEntrepreneurship #SocialImpact 🎧 Listen to the episode: [Podcast Link] πŸ“ˆ Learn more about Green Jobs Board: [greenjobsboard.us] @Paul Zelizer @Brown Girl Green

πŸ—žοΈ Newsletter
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## Awarepreneurs Newsletter - October Edition πŸš€ Hi Awarepreneurs Community, We hope this message finds you well! Our latest podcast episode has been generating tons of excitement, and we couldn't wait to share some of the highlights with you. πŸŽ™οΈ ### 🎧 Episode Spotlight: Connecting Top Talent with Sustainability Organizations with Kristy Drutman In this episode, Paul Zelizer dives deep into a riveting conversation with Kristy Drutman, also known as "Brown Girl Green." Kristy is a multifaceted social entrepreneur focused on the intersections of media, diversity, and environmentalism. #### Key Highlights: 1. **The Genesis of Green Jobs Board**: Kristy shares how her journey began with struggles in finding clear career paths in the climate sector during her undergrad years. This challenge motivated her to launch Brown Girl Green and later the Green Jobs Board, which connects diverse talent with sustainability organizations. 2. **A Two-Sided Solution**: The Green Jobs Board isn't just about job listings; it's about education and transparent communication between job seekers and climate organizations. Kristy discusses the importance of salary transparency, diversity, and inclusivity in these roles. 3. **Bootstrapping to Success**: Surprisingly, the Green Jobs Board has been entirely bootstrapped. Kristy and her co-founder, Usman, built the project from the ground up without external investment. Their story provides valuable insights on how to organically grow a social impact business. 4. **Future Vision**: Kristy envisions the Green Jobs Board as the go-to platform for climate recruitment, potentially even helping to measure emissions reductions and ecological restoration as a direct result of their work. ### Valuable Takeaways: - **Transparency and Accessibility**: These are non-negotiables in the world of climate jobs. Kristy highlights how critical it is to ensure fairness and openness in job listings to attract diverse talent. - **Leadership in Growth Stages**: For those navigating the growth stages of a climate-focused startup, Kristy recommends building a strong advisory board and ensuring that your company’s infrastructure is solid, especially in accounting and legal aspects. - **Local Community Efforts**: Policy changes and economic shifts are real concerns. One way to counteract these uncertainties is by building strong local community ties and partnerships, ensuring agility and resilience. ### Connect with Kristy and Green Jobs Board: - **Instagram**: [Brown Girl Green](https://www.instagram.com/browngirlgreen) - **LinkedIn**: [Kristy Drutman](https://www.linkedin.com/in/kristydrutman) - **Website**: [Green Jobs Board](https://greenjobsboard.us) Kristy also offers green career coaching at browngirlgreenshow@gmail.com. For anyone starting or pivoting their career in the climate sector, this could be an invaluable resource. ### Final Notes: A big thank you to Kristy Drutman for sharing her wisdom and passion with our community. Be sure to listen to the full episode to catch all the insights and get inspired for your own journey in making a positive impact through values-based business. If you have suggestions for future topics or guests, head over to our [Contact Page](https://awarepreneurs.com/contact) and send us your ideas. Thank you for being a part of our Awarepreneurs community, and let's continue working together for a sustainable and equitable future. Warmly, Paul Zelizer & The Awarepreneurs Team --- *Note: The full transcript of this episode is attached for your reference.* --- Feel free to reply to this email if you have any questions or comments. We love hearing from our community! πŸ’¬ [Listen to the Full Episode](https://awarepreneurs.com/episodes) | [Subscribe to Podcast](https://awarepreneurs.com/subscribe)

🧡 Tweet thread
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Absolutely! Here's an engaging Twitter thread based on the transcript: --- 🌍 THREAD: Connecting Top Talent with Sustainability Organizations 🌱 1/ Are you ready to make a bigger impact in the world of sustainability? On the latest episode of Awarepreneurs, Paul Zelizer dives deep with Christy Drutman, aka @browngirl_green, discussing the critical connection between top talent and climate organizations. πŸŽ™πŸ‘‡ 2/ Christy is a powerhouse in the environmental space, wearing multiple hats as a speaker, consultant, media producer, and environmental educator. She's passionate about the intersection of media, diversity, and environmentalism. πŸŽ₯🌿 3/ From her early days at UC Berkeley, Christy realized there was a massive gap in finding jobs in the climate sectorβ€”even for someone as passionate and informed as she was. This realization sparked her mission to change the landscape of green careers. πŸŽ“πŸ” 4/ Fast forward to today, Christy co-founded @GreenJobsBoard, a climate tech startup bridging the equity and inclusion gap within the green economy. Their mission? To provide diverse talent with the resources and opportunities they need to thrive in the environmental field. πŸ‘©πŸ½β€πŸ’ΌπŸ’š 5/ One unique aspect of @GreenJobsBoard is their commitment to transparency and accessibility. They require salary transparency and highlight BIPOC-run organizations to ensure the green economy is inclusive and equitable. πŸ“ŠπŸŒ± 6/ The success of @GreenJobsBoard is a testament to innovation and the power of community. Starting as a simple content series, it quickly gained traction, showing the immense demand for more inclusive job platforms in the climate sector. πŸš€πŸŒ 7/ Christy's journey from content creator to entrepreneur reflects her ability to listen to her community and adapt. Her emphasis on education and mentorship has created a solid foundation for connecting job seekers and employers in meaningful ways. πŸ—£πŸ€ 8/ For aspiring climate entrepreneurs, Christy offers sage advice: conduct thorough market research, experiment efficiently, and above all, take risks. Success comes from understanding your audience and iterating quickly on ideas. πŸ”„πŸ’‘ 9/ Looking ahead, Christy envisions @GreenJobsBoard as the go-to platform for climate recruitment, helping to place diverse talent in roles that drive significant emission reductions and ecological restoration. πŸŒΏπŸ“ˆ 10/ If you're passionate about climate work, check out @GreenJobsBoard for opportunities and resources to kickstart your green career. And don't miss out on the full episode of the Awarepreneurs podcast for more insights from Christy Drutman! πŸŽ§πŸ’Ό #GreenJobs #ClimateAction --- Feel free to use this thread to spread the word about the incredible work Christy and her team are doing! 🌟

❓ Questions
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Sure, here are 10 discussion questions based on the episode "Connecting Top Talent with Sustainability Organizations with Kristy Drutman": 1. **Background and Passion**: Kristy Drutman mentioned starting off with a passion for climate media and journalism but found it difficult to find jobs in this space. How did her personal journey influence the creation of the Green Jobs Board? 2. **Role of Media**: Brown Girl Green began as a content creation platform. How crucial do you think digital media and social platforms are in raising awareness about climate issues and connecting diverse talent to sustainability opportunities? 3. **Two-Side Solution**: Kristy speaks about the need for a "two-side solution" for connecting job seekers with employers in the climate sector. What are the specific challenges on both sides, and how does Green Jobs Board address these challenges? 4. **Diversity in Leadership**: The episode touched upon the lack of diversity in leadership roles within the sustainability sector. How can organizations better ensure inclusivity at the decision-making level? 5. **Transparency and Accessibility**: What strategies does Green Jobs Board use to promote transparency and accessibility in the recruitment process? 6. **Business Model Evolution**: Kristy talked about starting Green Jobs Board as a content series that evolved into a company based on organic traction. How important is it for social entrepreneurs to remain flexible and responsive to market demands? 7. **Entrepreneurial Challenges**: What were some of the risks and challenges Kristy faced as a leader starting Green Jobs Board, and how did she overcome them? 8. **Funding and Growth**: Green Jobs Board has been bootstrapped and revenue-generating from the start. Discuss the advantages and disadvantages of bootstrapping versus seeking outside investment for startups in the sustainability space. 9. **Community and Collaboration**: The episode highlights the importance of connecting with local communities and other organizations. How does fostering a regional and community-based approach strengthen climate initiatives? 10. **Future Vision**: Kristy envisions Green Jobs Board as a comprehensive climate recruitment platform. What impact do you think such a platform can have on the climate sector in the next 5 to 10 years? These questions should provide a robust framework for discussing various aspects of the episode and the broader themes it touches upon.

πŸͺ‘ Threads by Instagram
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Absolutely! Here are five short posts for Instagram's new app, "Threads": 1. 🌿 On @Awarepreneurs, Kristy Drutman shares her journey from content creator to climate entrepreneur. Learn how Brown Girl Green evolved into a hub connecting diverse talent with green job opportunities. Inspiring and impactful! 2. πŸ’‘ "Transparency & accessibility are key in climate job recruitment," says Kristy of Green Jobs Board. Discover how she's breaking barriers by linking passionate job seekers with meaningful opportunities in sustainability. 3. 🌍 Want a career that fights climate change? Kristy Drutman tells @Awarepreneurs how she turned a social media series into the Green Jobs Board, now a must-visit platform for green jobs. A game-changer for the eco-conscious! 4. πŸš€ From a content series to a thriving startup! @Awarepreneurs guest Kristy Drutman talks about bootstrapping the Green Jobs Board and creating a resource that's revolutionizing climate work recruitment. Tune in for insights! 5. πŸ“Š "Doing market research & being efficient in experimentation are key," advises Kristy on early-stage climate entrepreneurship during her chat with @Awarepreneurs. Learn from her journey to build a sustainable future!

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