Awarepreneurs - #309: Awarepreneurs Interview - Juan Stiven Alvarrez Garro

🔖 Titles

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1. Empowering Transformation: Juan Stiven Alvarez Garro's Journey from Danger to Community Revitalization 2. Breaking Barriers: How Juan Stiven Alvarez Garro is Changing Lives through Zippy Tours 3. From Violence to Vibrancy: The Impact of Juan Stiven Alvarez Garro's Tourism Revolution 4. Building Hope in Medellin: Juan Stiven Alvarez Garro's Story of Resilience and Change 5. Unveiling the Beauty of Medellin: Juan Stiven Alvarez Garro's Quest for Community Empowerment 6. Transforming Colombia One Neighborhood at a Time: Juan Stiven Alvarez Garro's Inspiring Journey 7. Changing the Narrative: How Juan Stiven Alvarez Garro is Redefining Medellin's Image 8. Art, Activism, and Empowerment: Juan Stiven Alvarez Garro's Vision for Community Development 9. Breaking Free from Violence: Juan Stiven Alvarez Garro's Inspiring Path to Transformation 10. A Beacon of Change: Juan Stiven Alvarez Garro's Impact on Medellin's Troubled Community

💬 Keywords

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Colombia, cocaine production, drug trafficking, guerrillas, paramilitaries, gangsters, Medellin City, dangerous neighborhoods, gang problems, hostel, credibility, positive reviews, word of mouth, first customers, strategy session, entrepreneurs, pricing structure, tourism, Zippy Tours, community transformation, local economy, English proficiency, social leaders, civil war, internal displacement, pandemic, natural talents, language barrier, violence, graffiti, art installation, creative people.

💡 Speaker bios

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Juan Stiven Alvarez Garro is a farmer who hails from a long line of farmers. Born in a small town near Medellin, his family was confronted with conflict when he was just 2 years old, forcing them to leave their hometown for safety reasons. They settled in Medellin's community 13, where they began anew. Juan's mother became a young mother, and it was this circumstance that led them to their new home.

ℹ️ Introduction

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Welcome to another episode of Awarepreneurs, where we dive deep into the stories of inspiring individuals who are making a positive impact in their communities. In today's interview, host Paul Zelizer sits down with Juan Stiven Alvarez Garro, a trailblazer who is transforming the dangerous neighborhoods of Medellin City, Colombia. Colombia, known for producing 70% of the world's cocaine, has been plagued by drug production and its devastating consequences. However, Juan's journey sheds light on the power of resilience, community empowerment, and entrepreneurship. Growing up in a single-parent household and facing the challenges of living in a dangerous neighborhood, Juan's life took a dramatic turn when he discovered the potential for change and transformation. In this episode, Juan shares his incredible story of creating Zippy Tours, a company that is not only providing engaging tours but also empowering the local community. From starting with a small group of like-minded young people to now having hundreds of tour guides and various businesses flourishing in the area, Juan's efforts are truly making a difference. Join us as Juan explains the importance of first customers, building credibility, and the impact of word of mouth. He also reveals his strategies for attracting visitors to the neighborhood, boosting the local economy, and fostering a sense of hope and belonging. Furthermore, Juan takes us on a journey through the challenges he faced due to language barriers and the violence that permeated his surroundings. We'll also hear about the incredible art installations and projects that are transforming Medellin City into a vibrant hub of creativity. Get ready to be inspired, as Juan Stiven Alvarez Garro shares his powerful insights on the transformation of communities, the importance of belief, and the potential for change in even the most challenging circumstances. Get ready for an episode that will leave you feeling motivated and hopeful for a brighter tomorrow. Let's dive in!

❇️ Key topics and bullets

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Topic: Drug production and its impact in Colombia - Colombia produces 70% of the world's cocaine - Drug profits reached 16 billion USD last year - Money generated from drug trafficking funds guerrillas, panolitavaries, and gangsters, fueling violence Topic: Juan Stiven Alvarez Garro's background and journey - Speaker's mother got pregnant at 17 and speaker was born when mother was 19 - Speaker's single mother moved to Medellin City for cheaper living conditions - Medellin City had dangerous neighborhoods and gang problems - Speaker's life was completely changed by these circumstances Topic: Building a business and gaining credibility - Importance of being physically present for their job - Starting the business by working in a hostel - Connecting with first customers and receiving positive reviews - Word of mouth as a significant factor in attracting new customers - Emphasis on the importance of first customers and actively engaging with them Topic: Strategy session package and its benefits - Offered through paulzelizer.com - Aims to help entrepreneurs increase positive impact, fine-tune marketing strategies, launch new products or services, and refine pricing structure Topic: Zippy Tours and its transformation of a dangerous neighborhood - Juan Steven Alvarez Gatto as a cofounder of Zippy Tours - Zippy Tours empowering people to transform their neighborhood - Growth from a few young people to 250,000 participants - 6 to 700 tour guides available - Expansion into restaurants, breweries, and retail in the neighborhood - Personal transformation for the speaker through Zippy Tours Topic: Transforming a neighborhood and boosting the local economy - Efforts to attract visitors to the location - Opening terraces and creating a bar atmosphere - Boost to local economy and increased activity after 7 PM Topic: Overcoming challenges and utilizing natural talents - Language barrier and the need to practice English - Difficulty in convincing people to join the tours - Focus on identifying and utilizing people's natural talents, particularly in food and cooking Topic: Community 13 in Medellin City and its challenges - Community 13 as the only poor community among eight communas - Impact of the global pandemic on activity and work - Focus on coming back stronger and involving more people - Utilizing people's natural talents, especially in mountain tree cooking Topic: Art and cultural experiences in Medellin - Graffiti showcase and its significance - Hip hop talents in Medellin, including DJs, graffiti artists, and dancers - Neon art installation in a house with 3D effects - Immersive experience with flying and moving animals Topic: Personal experiences with violence and transformation - Speaker's exposure to violence starting at the age of 9 - Loss of friends to violence at the age of 12 or 13 - Organizing an event to showcase graffiti and explain its meaning - Fostering a sense of purpose and talent in Medellin Topic: Reflection and gratitude - Gratitude for secretaries and the power of English - Importance of belief and social confirmation - Acknowledgement of ongoing transformations and potential for change - Privilege and pride in being part of the movement Topic: Conclusion - Expression of gratitude for understanding and support - Importance of transforming community searching in Medellin City - History of drug trafficking in Medellin City and its impact - Description of Community 13 and challenges faced by its residents - Focus on coming back stronger after the pandemic

📚 Timestamped overview

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03:03 Teen mom moves to dangerous city, life changed.

04:15 Dangers and violence increased after turning 9.

09:33 Colombia had 50+ years of civil war.

12:53 Colombia produces 70% of world's cocaine. Huge profits go to armed groups.

13:46 Colombia's drug trafficking history and Community 13's poverty.

19:45 Made guys come, rented places for events.

22:46 Zippy Tour's Instagram struck listeners; talk 2017-2018 tours, questions, payment.

24:20 Language challenges led to a 3-person tour.

29:14 Hostel brought in credibility, important for entrepreneurship.

32:54 Affordable strategy session package for entrepreneurs.

36:50 Zippy tours transformed life, business, and family.

40:48 Bought land, planted avocados, future exports expected.

44:28 Community 13's pandemic comeback involves food.

46:54 Open terrazzas, bar and potty on terraces.

49:29 Neon house with incredible 3D graffiti.

54:46 Core leaders transforming society; proud and privileged.

55:40 Secretaries and English: keys to success.

58:55 Must visit Zippy Tours in Medellin.

🎞️ Clipfinder: Quotes, Hooks, & Timestamps

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Juan Stiven Alvarez Garro 00:04:10 00:04:15

The Life-Changing Transformation of Medellin City: "That changed my life a 100%. That changed my whole entire life."

Juan Stiven Alvarez Garro 00:04:36 00:05:18

Childhood Violence: "When I was, like, 9 years old, 10 years old, I start really experience a lot of violence happening in front of me. Like, I start seeing how people are circling each other so hard. I start, like, realizing that more. I was more aware To understand that people were getting caught and killed for no big deals and no big reasons why. When I was, like, 12 to 13 years old, approximately, I started losing, like, some friends that we're not super close, to be honest, that the fact that these guys are killing people like you And the fact that these guys are killing people who grow up with you, that stir you as a hell."

Juan Stiven Alvarez Garro 00:14:30 00:14:45

The Impact of Drug Trafficking in Medellin City: "And Community 13 is very, very particular because Community 13 is around Greek Greek Jimenez. So every place that we have around It's a rich place, so every single place is a rich place. But community 13 is the only poor place."

Juan Stiven Alvarez Garro 00:20:11 00:20:31

Empowering the Medellin Community through Art: "We were probably the 1st company taking these people in English to come to the place and see the graffitis and understand all of the all of the reasons why we're doing this. In the way that we start powering people, like giving people a talent, giving people a reason, give people something to really focus our lives off."

Juan Stiven Alvarez Garro 00:24:23 00:24:42

The Challenges of Language Barrier: "One of the first problems is just because we were not speaking good and fluent English, we needed to be 3 tour guides, So 3 like me, 3 tour guides to give a tour even to a 1 person. Even, like, the 1st tours, it was 1 person And then, like, 3 tour guides."

Juan Stiven Alvarez Garro 00:29:33 00:29:46

Importance of First Customers: "Our company having really a lot of people coming in a tour was while we were working in the hostel, and I think that that hostel gave us the 1st credibility, like the 1st people coming to see the tour and then giving us review or going mouth to mouth about the information..."

Juan Stiven Alvarez Garro 00:45:00 00:45:11

The Importance of Involving Everyone: "We've realized that one of the greatest things to come back and make more people getting involved like, getting more people doing more things is Try to involve everyone, like, involve everyone."

Juan Stiven Alvarez Garro 00:49:58 00:50:07

Neon 3D House with Graffitis: "That's killing it. That's just killing it. Everyone wants to go, actually, go there because the pictures are amazing, And the experience is like they give you glasses, 3D glasses, and then you get inside of the place."

Juan Stiven Alvarez Garro 00:54:49 00:54:55

The Power of Social Leaders: "We have a lot of social leaders in those places who are trying to make the people get power with so many ideas."

Juan Stiven Alvarez Garro 00:55:45 00:56:00

The Power of English in Global Travel: "English is one of the is one of the biggest tools I have ever used in my life. Like, without English, I don't think that These things could be really possible, and I think that displaced travel will not get that big."

🎬 Reel script

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[Background music starts] Host: Welcome back, listeners! In today's session of Awarepreneurs, we had the privilege of speaking with Juan Stiven Alvarez Garro, a true visionary and agent of change. [Highlights from the interview play in the background] Juan: Colombia, a country known for its drug production and violence, has seen significant transformation. We discussed how Zippy Tours in Medellin City is empowering people to turn a dangerous neighborhood into a vibrant and thriving community. Juan: We learned about the importance of first customers and positive reviews in any business. By actively engaging with them, credibility and growth are within reach. Juan: We explored the power of belief and the impact of English as a tool to bridge cultural gaps and drive positive change. We also discovered the potential for transformation in many other places. Juan: Lastly, we dove into the challenges and triumphs of reaching audiences amidst language barriers, as well as the importance of showcasing talent and fostering a sense of purpose within communities. Host: Juan's story of resilience and determination is awe-inspiring. His work is testament to the fact that change is possible, even in the most challenging circumstances. Host: Join us next time as we continue to uncover the stories of Awarepreneurs who are making a positive impact on the world. Stay tuned! [Background music fades out]

👩‍💻 LinkedIn post

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🎙️ Exciting Podcast Announcement! 🎙️ I am thrilled to share that the latest episode of Awarepreneurs features an in-depth interview with Juan Stiven Alvarez Garro, a true change-maker from Medellin City, Colombia. This episode dives into his remarkable journey of transforming a dangerous neighborhood and empowering its people. 🌍 Key Takeaways from this Episode: 1️⃣ The Power of Entrepreneurship: Juan emphasizes the importance of starting with humble beginnings and connecting with first customers. Their hostel venture not only gained credibility but also paved the way for positive reviews and word-of-mouth referrals. Engaging with early customers and establishing a genuine connection proved to be vital for their business. 2️⃣ Creating Positive Impact: Through Zippy Tours, Juan and his team have successfully transformed a once dangerous neighborhood into a vibrant hub of activity. With an inspiring story of growth and perseverance, Juan shares how their efforts have unlocked economic potential, attracting visitors, and boosting the local economy. Their bar terraces and dynamic nightlife have breathed new life into the community. 3️⃣ The Role of Community and Language: Juan highlights the power of community involvement and harnessing individuals' natural talents. In this case, it is the culinary skills of the mountain tree people that have become a significant draw for tourists. Additionally, he shares the challenges faced due to language barriers, demonstrating the importance of language proficiency in creating a more enriching experience for both guides and visitors. To listen to the full episode and be inspired by Juan Stiven Alvarez Garro's incredible journey of transformation, tune in to the Awarepreneurs podcast on your favorite podcast platform.✨ #Awarepreneurs #Podcast #Transformation #Entrepreneurship #SocialChange #Medellin #Colombia #CommunityEmpowerment

🗞️ Newsletter

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Subject: Transforming Lives and Communities: An Inspiring Interview with Juan Stiven Alvarez Garro Hello Awarepreneurs Community, We hope this email finds you well and filled with inspiration! We have just released a powerful interview on our podcast, Awarepreneurs, featuring Juan Stiven Alvarez Garro, a remarkable entrepreneur and community advocate from Medellin City, Colombia. In this episode, Juan Stiven shares his journey of transformation and how he is actively working to create positive change in his community amid challenging circumstances. Colombia, known for its drug production, has faced significant social and economic challenges over the years. Juan Stiven sheds light on the impact of drug trafficking in his country and his personal experiences growing up in a dangerous neighborhood. One of the highlights is Juan Stiven's creation of Zippy Tours, a business that empowers people and helps transform the once-dangerous Community 13 in Medellin City. Through Zippy Tours, Juan Stiven has created opportunities for his community members through tourism, restaurants, and even a vibrant street art scene. Join us as he shares his story of resilience, community empowerment, and the power of believing in oneself and others. But that's not all! Juan Stiven also offers insights into effective entrepreneurial strategies and the importance of establishing a strong presence on platforms like Instagram. He speaks about the significance of nurturing relationships with customers and harnessing the power of word-of-mouth marketing to grow your business. If you are an entrepreneur facing immediate decisions or seeking to increase your positive impact, we highly recommend checking out Juan Stiven's strategy session package. Through www.paulzollizer.com, you can explore how these sessions can help you fine-tune your marketing strategies, successfully launch new products or services, refine your pricing structure, and ultimately bring your vision to life. We are truly honored to share Juan Stiven's story with our podcast community. His dedication to transforming lives and communities is a testament to the resilience and power of the human spirit. We encourage you to listen to this inspiring interview and join us in supporting the wonderful work Juan Stiven and countless other social leaders are doing to create a better world. Thank you for your continued support, and as always, stay aware and stay inspired! Warm regards, The Awarepreneurs Team

🧵 Tweet thread

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(1/10) 💥 Thread: Transforming Communities, Empowering People 💪 Today, I want to share a powerful story of impact and transformation in Medellin City, Colombia. This is a story of overcoming adversity, empowering communities, and creating a better future. Let's dive in! 💫 #CommunityTransformation (2/10) 🌎 Did you know that Colombia produces 70% of the world's cocaine? Drug production has long been a pressing issue, fueling violence and empowering dangerous groups in the country. But change is possible. 💔💪 #EndDrugTrafficking (3/10) 💰 In the eighties, drug profits in Colombia reached $3 billion USD. In the nineties, it was $5 billion USD. And last year? An astonishing $16 billion USD. These funds fuel violence, recruit people, and buy weapons. It's time to break this cycle. #BreakTheCycle (4/10) 👶 Let's start with the personal story. Meet our speaker, a child born to a single mother at a young age. Their family moved to Medellin City for affordable living conditions, but the neighborhood was plagued by dangerous gangs and a sense of hopelessness. 😔 (5/10) 🧡 But everything changed when our speaker found their calling. They realized the power of being physically present and engaged with their work. The company gained credibility from working in a hostel, connecting with customers, and receiving positive reviews. 🔥#Entrepreneurship (6/10) 📈 The importance of first customers cannot be overstated. Word of mouth played a significant role in attracting new clients and spreading the message of transformation. Our speaker offered strategy sessions through paulzelizer.com, helping entrepreneurs make impactful decisions. 👏 (7/10) 💡 One person who embodies the spirit of transformation is Juan Stiven Alvarez Gatto, cofounder of Zippy Tours in Medellin. They've empowered people to rebuild a dangerous neighborhood. Starting with a few young individuals, Zippy Tours now engages over 250,000 people monthly! 😮 (8/10) 🌟 Zippy Tours transcended mere tours and created a vibrant community with restaurants, breweries, and shops. It has transformed lives and boosted the local economy. The vision and dedication of Juan Stiven Alvarez Gatto are truly inspiring. 🌍 #CommunityEmpowerment (9/10) 🏙️ Let's not forget the incredible efforts to attract visitors to Medellin City. Opening terraces and converting houses into vibrant bars has revamped the once quiet evenings. They are fighting for a brighter future and stronger community ties. ❤️ #TransformingCommunities (10/10) 🙏 In closing, I want to express immense gratitude to our speaker, their team, and everyone involved in transforming communities in Colombia. Your work matters, and together, we can create a better world for all. Let's continue to empower, inspire, and transform! 🌟 #TogetherWeCan (End of Thread)

❓ Questions

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1. How has drug production and trafficking affected Colombia, particularly Medellin City? 2. What role did the speaker's mother play in shaping their life? 3. Why is being physically present important for the speaker's job? 4. How did the speaker's company initially gain credibility and attract customers? 5. What is the significance of word of mouth in building a business or entrepreneurial venture? 6. What are some challenges the speaker faced in attracting tourists due to language barriers? 7. How has Zippy Tours transformed the speaker's life personally? 8. How has the community in Medellin City, specifically Communa 13, been impacted by the global pandemic? 9. In what ways does the speaker believe their community can come back stronger after the pandemic? 10. What role does art, such as graffiti and the neon art installation, play in transforming the perception and atmosphere of a community?

🪡 Threads by Instagram

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Post 1: 🌍 Drug Trafficking and Social Transformation 🌱 Today on Awarepreneurs, join us as we explore Juan Stiven Alvarez Garro's incredible journey of turning a dangerous neighborhood into a thriving community in Medellin City, Colombia. 🇨🇴 Discover the power of entrepreneurship and positive impact in the face of adversity. #Awarepreneurs #SocialTransformation Post 2: 🚀 From Hostel to Success Story 🏨 Discover how Juan Stiven Alvarez Garro's company gained credibility by starting in a hostel. Learn the secrets of connecting with your first customers, receiving positive reviews, and building a strong business foundation. 💼 Entrepreneurship at its best! #EntrepreneurLife #BuildingSuccess Post 3: ⭐ Boosting Local Economy and Empowering People 🌟 Join us as we dive into the inspiring story of Zippy Tours in Medellin City. Explore their journey of transforming a dangerous neighborhood through tours, restaurants, and more. 💪 Witness the real power of community-driven change! #CommunityEmpowerment #LocalEconomy Post 4: 🌈 Overcoming Language Barriers 🗣️ Discover the challenges faced by Juan Stiven Alvarez Garro's team in providing tours due to limited English proficiency. Learn the importance of effective communication and how mastering a language can open doors for entrepreneurship and positive impact. 🌍 #BreakingBarriers #LanguagePower Post 5: 🎨 Art, Neon, and Illusions ✨ Step into an immersive experience as we explore a mind-blowing neon art installation in Medellin City. Experience the creative brilliance of 3D effects, vibrant colors, and moving animals. 🎭 Witness the magic of art in transforming spaces and sparking inspiration! #ArtInspiration #CreativeExpressions

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