Welcome to this strategic travel entrepreneur. My name is Rita Perez. Hello. I've been a travel advisor for over ten years and I'm navigating this winding road of entrepreneurship with you. I created this podcast because I wanted to share all the things I've learned from leaders both in and out of our industry that I really wish I would have known way back then. But, alas, the important thing is I'm aware of them now, and I want you to be too. Ready for this week's show? Let's jump in. Alright.

Welcome back, everyone, to the podcast. It is so nice to have you. I have one of my really great friends and someone who's a part of my amazing business network, Christy Mitchell on of Christy Mitchell Consulting. Welcome back, Christy.

Thank you so much. You're so sweet. I always love hanging with you.

Yes. Likewise. It's like, oh, my business person. I can always, like, be like Yes. Always chat biz. Oh, yes. Now you have a social media workshop or webinar series. How would you call it that's coming up?

I do. I've been calling it a webinar series. So I am hosting that in October. October. I've been, like, going back and forth on how to structure it exactly. I want it to be very, like, short and to the point. So I'm gonna do three consecutive sessions. So it's gonna be a Tuesday, Wednesday, Thursday, August, August.

October nineteenth, twentieth, and '20 first at noon eastern time. So each of those will be thirty minutes. We're gonna cover a different piece of social media strategy in each of those so you can sign up for the whole thing or just pick and choose, whichever one's resonating with you.

Awesome. That's and that's part of why I wanted to have this conversation because on many episodes, people know me as I am kind of like the anti social media person, meaning that not anti totally because I I love posting on social media even though it can be a little bit cumbersome. But I know where it is as far as, like, marketing plan, but I don't think it's the only marketing plan. But, or part portion of somebody's marketing plan. But focusing kind of on social media, starting off, I guess, with the strategy because I know a lot of people are kind of like, I just need to post on social media. And I used to be that person guilty as charged where it's like, okay, I'm gonna post today. Okay. I'm not gonna post today.

Yeah.

So when people are thinking of strategy, kind of what are some things that they should have on their mind before they just okay. I'm gonna post today.

Yes. You are not alone. First, I'll start there. I know you know that already. A lot of people struggle with that. So I always encourage people to take a step back and think about their overarching social media strategy in that you wanna know what purpose it serves for your business. And so this is I'll be diving deep into this in the first session of the webinar series. But just at a high level, I mean, it's you know, what are you hoping to achieve, and why are you even there to begin with? Because if you're not clear on that, then you're not gonna know if it's worth your time and effort to be there and to keep creating content and posting and interacting and all those things.

So I think step one is identifying, like, what your goal is in in being there. And, you know, then it's looking at what channels are you on. Are they the right channels? Mhmm. How do you prioritize that? How do you figure out where you should be and why? And then it's coming up with that plan, that game plan. What are the topics you're talking about? How often are you posting? How are you making sure that you're engaging with people so that they'll be engaging with you? And having that consistency is really huge. As you said, you know, it's so common for people to be like, well, yeah. I'll post today and blah blah blah. I kinda forgot for a few days.

And, well, let me post again. Like, you wanna come up with a strategy that's doable for you. Like, what is realistic? Can you post five days a week? Most people tell me, no. They can't. Okay. So don't try and post five days a week because you're setting yourself up for disappointment and frustration. So maybe it's starting with two days a week, and pick the same two days. Pick two days in a week and and commit yourself to posting on those two days every single week for a month.

You have to start somewhere. Right. So I think consistency is key and, you know, showing up showing up to the to your audiences on the platforms that you're that you're committing to. Yeah. No. Sorry. That was a long answer.