Sustainable Carbon Capture Innovation: "if we could come up with some biomass that could grow much faster than trees, develop something more sustainable, it could pull carbon also faster from the atmosphere."

Viral Topic: The Challenge of Scaling Sustainability in Home Building: "That doesn't scale though. And if you're going to go to market, if we were going to go to market and try to sell to those builders where there's real alignment in our appreciation and values around the planet, that's such a challenging thing to do."

Building Organizational Champions: "You definitely want to be able to take your time and figure out can you build the relationships with the purchasing team, with the finance team, can you ladder up to the CEO? So now I'm speaking very specifically, can you go meet executives and regional managers? Just, just can you build champions throughout an organization and including the sustainability folks."

Building Trust with Big Corporations: "But what's equally important to getting all the, in the, the either the purchase dollars or the, the investment dollars into a company, I think is staging the right milestones to say go on a, on a journey together. And we're going to, so we young company will establish credibility with you. Like we're going to say, here's our milestones. We're going to execute, right? You're going to watch us execute and we're going to create a path together. And so as you create that path together, it creates all these opportunities for more touch points and it builds trust on both sides. Right? We see, okay, yeah, these guys are really bought into what we're doing and they see, oh, this young company can really execute and you start to forge bonds that really become deeper."

Viral Topic: The Future of Farming and Sustainability: "Well, we see our conversations, multi generational conversations where the up and coming generations are very excited about Planted, both from an economic and environmental sustainability perspective."

Viral Growth in Climate Tech: "You've had a decade now of climate tech ventures that have raised their seed round their Series A and now on to series B and beyond and to get to Series B and beyond. You are beyond pilots, you are at commercial stages, you are scaling now. And we're talking about probably over a thousand climate tech startups that have, have done it."

The Age of Adoption: "We are in as this guy Keith Zeim Zakheim, who runs a, an ad marketing agency around climate called Antenna calls the age of adoption. And I think that's right. All of this is underway, but underrepresented."

Viral Topic: Age and Entrepreneurship in Climate Innovation: "For example, when I look at the entrepreneurs we bring onto our platform who are building the most consequential, succeeding at building the most consequential climate, companies say, not just raising capital, but actually building massive, massive companies almost to a T. They're all over 50 years old, sometimes up into their 70s."

Viral Topic: Finding Your Path in Climate Careers: "I would say think about just what you're good at, what you're drawn to and just go deep on it."

Career Timing and Opportunity in Sustainability: "the good news is that if you look at some of the most well known, in certain respects, iconic sustainable brands, whether that's a Patagonia or a seventh generation, a Whole Foods, the ones that have been at it forever, so often as they grow, the opportunities that are in the leadership positions start to open up to people coming from a much more mainstream background because they can now truly bring skill sets and training that the sustainability industry or those companies recognize that they need as well."