DTC POD - #253 - Adam Xavier, XG Formulations: Building Global Skincare Brands for Paris Hilton, Actsyl, & More

DTC POD #253 - Adam Xavier, XG Formulations: Building Global Skincare Brands for Paris Hilton, Actsyl, & More

Blaine Bolus 00:00:06 - 00:00:34

Welcome to Dtcpod, where we take you behind the wheel with the best founders and operators of consumer brands. You'll learn the ins and outs of business from setting up shop, hitting your first million, scaling past eight figures, and even navigating an exit. As founders ourselves, our goal is to help you learn from the best as you build. Visit us@dtcpod.com to sign up for our weekly newsletter, join our founder community, and find additional resources from every episode. Dtcpod is brought to you by Trend, the creative solution for your brand.

Blaine Bolus 00:00:34 - 00:00:35

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Blaine Bolus 00:00:35 - 00:00:58

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Ramon Berrios 00:01:02 - 00:01:33

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Blaine Bolus 00:01:36 - 00:02:06

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Blaine Bolus 00:02:12 - 00:02:30

What's up, Dtcpod? Today we're joined by Adam Xavier, who's the president of the Xavier Group. So, Adam, I'll let you kick us off. Why don't you tell us a little bit about your background in the D to C space, some of the projects you're working on, some of the brands that you're currently building, and we can kind of go from there.

Adam Xavier 00:02:30 - 00:03:11

Great. Yeah. Hi, Blaine. Sure. My company right now in DTC, we have a brand called Axel, which is women's hair growth and support products. I've been in direct to consumer space for going on, I think, six years now. So I've been involved in that pre pandemic and throughout the pandemic and now going into the world afterwards. So our product line, like I said, it's a hair growth product developed specifically for women, and we developed that from just my years of experience in not just DTC, but in skincare and hair care.

Blaine Bolus 00:03:13 - 00:03:27

Before that, why don't we go into a little bit about your background? I know you've worked as well with launching different product lines as well, so why don't you give us a quick little background, and then we'll get into Axel and the problem you guys are solving there as well.

Adam Xavier 00:03:27 - 00:04:08

Sure, yeah. So I've been in manufacturing for about just over 18 years now. It's hard to believe. Started out in New York with a motorcycle security device that me and my twin brother invented. Basically, we invented this product, got patents on it, raised some capital from private investors in the state of New York, and ran that for about six and a half years. And we had our challenges of that going in 2008, financial crisis, and then moved out here to California and got involved with tech, as I think most people do, going up to San Jose and Silicon Valley. And then I was dragged back into manufacturing. In a roundabout way.

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