How Corporations Drive Social Good: "Benevity is not a household name. But so we're the software that helps large enterprise companies, a lot of fortune 1,000 companies power what we call their corporate purpose programs. So that's basically how they do good in the world, whether that is through making grants to nonprofits, whether that is engaging their employees in donation matching campaigns or crisis relief campaigns or volunteering or taking social environmental action or, enabling their employee resources, resource groups to come together through our tech platform, as well as enabling their consumers to, you know, round up their purchases to make a donation to a nonprofit."

The Shift to Purpose-Driven Workplaces: "That's a generation that really cares about purpose and values at work. And so they are in on almost every measure picking companies to work for or buy from that are purpose driven, that do stand up for their values, that care about climate, that care about human rights."

Viral Topic: The Rise of Values-Driven Business
"Doing good is actually really linked to business resilience and survivability."

Viral Topic: How Employee Giving Programs Boost Business

"companies who engage their employees in these programs, they will see a 52% reduction in turnover for employees who do participate in employee giving and volunteering. And so that's significant, bottom line impact. I I don't know how many employee programs or experiences deliver that kind of ROI."

The ROI of Social Justice Programs: "leaders in this space have just now had to really prove that this is more than feel good work, that it's actually bottom line driven work, that it delivers business value."

Measuring Social Impact vs. Marketing Metrics: "Oftentimes, you know, I think the thing that I really had to wrap my head around, you know, from the shift from marketing to impact was marketing is like instant, you know, within like twenty four hours of what that open rate is going to be like, you know, like within a few hours what that click through rate is going to be like. Even us, we know if if a LinkedIn post goes up within ten minutes, if you don't have a certain number of impressions, God help you, no one's going to see that post. Impact is totally different."

Viral Topic: The Rise of Social Impact Standardization: "But there's another layer of standardization that's coming, which is broad social impact standardization. So there's companies the one we work with right now is called Impact Genome. And the founder of it, Jason Saul, is way more in-depth on this. He's been doing this for twenty years, but they've created something almost like the, like the, like the, human genome project."

The Power of Brand Trust: "And so, so I think that there is some magic in there, but it comes down to trust, which is, are you consistent with what I believe you stand for? And if you're inconsistent, then I'm gonna lose trust. And the moment I lose trust, you know, I'm I'm gonna stop engaging as deeply because biologically, again, when there's low trust, you don't want to be in those situations. It's actually not good for survival."

The True Value of Purpose-Driven Companies: "Chief executives for corporate purpose, which is an industry association for social impact professionals or corporate giving professionals is, you know, said that high purpose companies are valued four times higher than, you know, than than the others."

Viral Topic: ESG and Corporate Profitability
"Actually companies, you know, who score well on ESG are more profitable, have a higher earnings per share, like, you know, a lot of those things."