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The Art of Giving Great Answers: "And if you can get into the mind of the person who is your target audience, then it's so much easier to tell them not what they want to hear, what they need to hear and what's in your and their mutual interest for them to hear by thinking it through beforehand."
Media Response Training: "Well, if you ever find yourself giving answers where you don't think the public will believe you, you're probably going to be right on that."
The Power of Effective Communication: "When you've got a message to get across, it's typically an abstract thing, but what you want to be doing as a great communicator is putting a picture in people's minds, a real picture, so that they can actually see what you mean."
"The Power of Permission to Speak": "So actually, to be saying at the start of that is now a good time to talk about your glorious future career in this company and getting their buy in on that means that when you've got some points to make, a couple of which may be constructively critical, you've actually got them there and they've committed to giving you the time to go ahead and discuss it."
Interviewing Tactics: "If you can be asking questions in a way where at least the audience can see that the person is not telling the truth, that is kind of like a win that you've achieved on behalf of your audience."
Viral Topic: The Art of Storytelling in Business Quote: "So there is a plus as a communicator to be telling real life stories with some really good nitty gritty details that add to the credibility of you, the person trying to get across your message."
Prince Andrew's Sweating: "And she was saying that when she was dancing with him before various activities which as a prince, he shouldn't have been engaging in with her, happened. She was saying he was sweaty and he was saying because of his heroic actions in the falklands, that he couldn't sweat."
The Real Estate Scandal: "And this one guy just couldn't bring himself to do it."
Crisis Communication: "Heart before the head, when something's gone wrong, is a really important communications principle, because you're talking to real people and they will react like real people do, and you've got to be aware of that."
The "Success of Short Interventions in Politics and Business": "I mean, you'll notice sometimes in the business world, sometimes you'll get the chair of the company, will become the chief executive for a short period of time before handing over to someone else."
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