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Invest In Yourself: The Digital Entrepreneur Podcast (Transcripts)
Digital Entrepreneur Laura Pence Atencio Talks about Social Savvy Geek The Coaches' Compass.
Keywords for Directory
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Digital Marketing;Coaching;Podcasting;Public Speaking;Networking;Content Creation;Business Strategy;Personal Growth
Timestamps with Html format
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<p>[00:00] Introduction – Phil Better kicks off the episode.</p>
<p>[00:01:24] Episode Welcome – Phil introduces the podcast and today's special guest.</p>
<p>[00:02:24] Guest Introduction – Laura Pence Atencio is welcomed and introduces herself.</p>
<p>[00:04:12] Background – Laura shares her diverse background and accomplishments.</p>
<p>[00:07:45] Journey to Entrepreneurship – Laura discusses her transition from the corporate world to starting her own business.</p>
<p>[00:10:46] Building the Business – Laura talks about starting Social Savvy Geek and the challenges faced.</p>
<p>[00:13:18] Realizing Changes – Laura explores reasons for shifting from Social Savvy Geek to The Coach's Compass.</p>
<p>[00:15:57] Niche Focus – Laura emphasizes the importance of knowing her preferred clients.</p>
<p>[00:19:57] Valuable Entrepreneur Tip – Laura shares her insights on finding your true north.</p>
<p>[00:25:01] Podcasting and Marketing – Discussion on the power of podcasting in Laura’s strategy.</p>
<p>[00:34:04] Impact and Coaches – Laura talks about the influence coaches have and her passion for helping them.</p>
<p>[00:37:45] Financial Insights – Laura provides advice on financial stability for entrepreneurs.</p>
<p>[00:42:02] Recreation and Balance – Laying down the phone and focusing on life balance.</p>
<p>[00:44:03] Closing Thoughts – Phil thanks Laura and concludes the episode.</p>
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Key Take
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<ol>
<li>Find your true north by identifying what works specifically for you and aligning your business around your strengths.</li>
<li>Going messy and launching without everything perfect is better than delaying; be proactive rather than striving for perfection initially.</li>
<li>Understand that entrepreneurship involves cycles of ups and downs; multiple streams of income can provide stability in uncertain times.</li>
</ol>
Meta Description
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Join Phil Better and digital marketing expert Laura Pence Atencio in this episode as they reveal the secrets to leveraging books for business growth and coaching success.
Guest Bio
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Laura Pence Atencio is the founder of Social Savvy Geek and the Coach's Compass, companies dedicated to empowering coaches and authors to elevate their brand visibility and expand their audience through strategic digital marketing solutions. With over a decade of experience, Laura has honed her expertise in working specifically with authors to craft compelling book promotions and sales funnels that drive success and open doors to stages and podcasts. Her journey began during the 2008 recession, when she turned her passion for social media and client connections into a thriving business, proving that adaptability and innovation are key to entrepreneurial success.
Book or Podcast Name
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Laura Pence Atencio is the founder of Social Savvy Geek and the Coach's Compass, where she uses her expertise in digital marketing and business growth to help authors, speakers, and coaches achieve their goals and reach their target audiences with proven strategies. With a background as a financial adviser and an accomplished career in digital entrepreneurship, Laura offers a unique perspective on building sustainable and impactful businesses in the digital age.
While the transcript does not explicitly mention Laura having her own podcast or book, she has hosted a radio show and works extensively with authors and podcasters to market their books and programs. Laura is dedicated to empowering new entrepreneurs through her platforms, emphasizing the importance of aligning business strategies with personal strengths and values.
📓 Blog Post
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**Finding Your True North: Navigating Entrepreneurship with Laura Pence Atencio**
**Stepping into Entrepreneurship: A Personal Journey**
"Invest in Yourself" is an insightful podcast exploring the dynamic world of digital entrepreneurship, and in a recent episode, host Phil Better welcomed the dynamic Laura Pence Atencio—a seasoned digital marketing strategist. Laura shared her journey from corporate life to creating Social Savvy Geek and The Coaches' Compass. Her story is not just inspiring; it offers actionable insights for budding entrepreneurs.
**Discovering Opportunities in Adversity**
Laura’s entrepreneurial path wasn’t a linear journey. It began amidst the financial uncertainty of the 2008 recession when, as a financial adviser, she found herself laid off. Instead of viewing this setback with despair, Laura recognized it as a window of opportunity. She used her skills to transition into a new realm—digital marketing—a space where she could fully employ her talent for bringing order to chaos and relationship-building acumen. "I started my business because I had to sponsor a room," Laura explained, emphasizing how urgency and adaptability turned uncertainty into a thriving venture.
**Building a Business with Purpose**
The podcast offers tremendous learning from Laura's experience transitioning from managing an agency to founding The Coaches’ Compass. She recognized that while her agency was successful, it didn’t align with her personal desires and values. This is why she pivoted towards launching a second business that serves a niche she truly loves: helping coaches and authors. This alignment with personal values lights up an important aspect of entrepreneurship—building a business that resonates with your passions to avoid the trap of creating a company you despise. The big takeaway here? Always align your business model with your personal passions and values.
**The Importance of a Niche**
Laura’s journey highlighted the crucial role of finding your niche. Initially, she took on all types of clients, but she gradually honed her expertise in serving speakers, authors, and podcasters—professionals using their voice to educate and inspire. As Laura keenly notes, “Find what works for you and implement those pieces in your business model. Don’t try to force yourself into a mold that’s not aligned with your strengths."
**Finding Your Own Path: A Word from The Coaches’ Compass**
In a world filled with varied entrepreneurial methodologies, The Coaches' Compass advises against blindly following any one-size-fits-all approach. Laura encourages entrepreneurs to follow a path that highlights their strengths. She coined, "There is no one method for all; it is essential to craft your strategy around what fuels you, not what exhausts you."
**The Value of Entrepreneurship: Beyond Monetary Gains**
One of the defining points made during the episode is seeing entrepreneurship as more than a financial generator. Laura sees it as a means to make meaningful impacts, not only economically, but socially and personally. Entrepreneurs are change-makers, positively impacting communities and individuals alike, and this ethos is at the heart of companies like The Coaches’ Compass.
**Final Thoughts: Embracing Imperfection**
Laura’s journey underscores the importance of flexibility and embracing imperfection. "Go messy," she advises new entrepreneurs, emphasizing that action trumps perfection. It's a reminder to all budding entrepreneurs that starting small and imperfectly is sometimes the best way to drive momentum and growth.
**Join The Movement**
Whether you are an entrepreneur starting out or a seasoned business owner looking to pivot into digital spaces, Laura’s insights provide the encouragement needed to see possibilities in every challenge. Learn more about her initiatives at Social Savvy Geek and The Coaches’ Compass, and take your first step toward transforming your passion into purpose-driven entrepreneurship. As the entrepreneurial world continues to evolve, Laura Pence Atencio reminds all of us to stay true to our paths and keep investing in ourselves!
For further insights, visit [Social Savvy Geek](https://www.socialsavvygeek.com) and explore practical solutions at [The Coaches' Compass](https://www.thecoachescompass.com). Whether you're drafting your first book or exploring digital growth, align with your true north and unlock your entrepreneurial potential.
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