DTC POD - Rosa Li - wildwonder

DTC POD Rosa Li - wildwonder

Blaine Bolus 00:00:07 - 00:00:33

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Blaine Bolus 00:01:05 - 00:01:46

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Blaine Bolus 00:01:48 - 00:02:01

What'S up DTC pod? Today we're joined by Rosa Lee, who is the founder and CEO at Wild Wonder. So Rosa, I'll let you kick us off. Why don't you tell me a little bit about the brand that you guys are building and a little bit about yourself and your personal background.

Rosa Li 00:02:02 - 00:02:34

Awesome. Great to be here, Blaine. Thanks for having me. Wild Wonder is a heritage inspired sparkling drink with gut health benefits. So these drinks are inspired by my grandmother who raised me for the first twelve years of my life. She brewed a lot of these healing tonics with just a symphony of wild herbs and botanicals that were really good for my health. So fast forward to grow at me. I had a lot of stressful jobs and started to see the effect of that on my body and I actually had digestive issues I started to look into, became a true believer in gut health, which I can talk more about.

Rosa Li 00:02:34 - 00:02:54

Essentially went back to grandma's homemade tonics and decided to put a modern twist on asian wisdom and create a delicious drink that essentially is the first one to combine both prebiotics and probiotics. And I like to say wild wonder is the combination of grandma wisdom with the concept of a California produced stand.

Blaine Bolus 00:02:55 - 00:03:24

Sweet. I think we're going to have so much to talk about on this episode. I mean, you guys have grown tremendously. You guys are already at eight figures in terms of revenue, so I'd love if you just take us back. We've kind of got the idea for the concept of the brand, but I'd love to know a little bit more about your personal background professionally. Where were you in your career when you launched this brand? What really made you take the leap and have conviction that this was the right brand and right product to start building?

Rosa Li 00:03:24 - 00:04:02

Yeah, I mean, I did not come from food and beverage. I always loved the industry. I'm a huge foodie myself. Prior to founding, Wild Wonder was actually finance. So I worked as a private and venture investor at a large fund and I traveled a lot. It was a very stressful lifestyle which actually led to some just more stress and health impact. So definitely started looking into this area when I was in business west Stanford. So Stanford is obviously very well known for creating that entrepreneurial spirit and environment.

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