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Tommy Magil Podcast - Uploading
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Tommy Magil Podcast - Uploading
B
Speaker
Blaine
RB
Speaker
Ramon Berrios
TM
Speaker
Tommy Magill
Tommy Magil shares his journey from a small town to scaling multi-million-dollar e-learning brands through paid ads. He breaks down strategies for course creators on crafting scalable offers, testing ads effectively, and navigating the complexities of paid advertising for sustainable business growth in the digital marketing landscape.
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“He co-founded a startup studio called the Gexa, focusing on launching and growing elearning brands profitably. And so the portfolio, I believe, held about eleven brands with just about 100 million in ARR pace.”
“Found my way into courses because affiliate marketing keeps you sharp on just whatever marketing channel you chose.”
“There's like the low ticket product, which is everything underneath. Like $197, which we found was like a consideration window from a click was like less than four or five days on average. There's what's called mid ticket, which is like that 197 to about 2000 ish dollars, where the click to purchase averages a little bit. I think it's seven days is what we found for the average. And then for high ticket, which is like anything 2000 plus, we see consideration windows of like 14 days on average.”
“Because you're able to identify the content market fit, you're able to flush out different concepts and it's almost like a raw testing ground for where people are going to want to buy your offer.”
“It's like almost the same thing for a course instructor, where you're testing the concepts on organic social, you're seeing what sticks and what resonates and then you're turning those into the value props and the curriculums and the different parts that you're covering in the course.”
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What is going on? Uploading today? I'm excited for this podcast interview. I'm excited to have you on Tommy McGill. So I want to give a little bit of background for context on Tommy. And so Tommy has been working with paid ads since 2016. He co founded a startup studio called the Gexa, focusing on launching and growing elearning brands profitably. And so the portfolio, I believe, held about eleven brands with just about 100 million in ARR pace. And then that was sold. I believe Tommy, this got acquired and now you are an operating partner at Arising Ventures, which is a holding company that buys, incubates and operates high margin technology businesses.
You also helped Scaleconsulting.com from eight to 30 million with paid ads in one year and nine months. And you've even worked with Jay Shetty with his certification school. So there's a lot of ground to cover here. You've been in the course space, paid ads studio world. So I'm really excited to dive into this conversation with you. But first I want to kick it off for you to say in your own words what your background has been throughout your career.
Totally. Yeah, appreciate it both. Blaine Ramon, this is super awesome. Yeah. Quick background about myself. Just started out as an affiliate marketer for everybody that doesn't know what that is. Essentially you find a brand that has an offer that works and you say, can I monetize that offer effectively? Will I make a little bit of money with every single? And you can choose any channel for me. Specifically, I worked at a larger agency called DMs, which ipoed, I believe two or three years ago, and we did a ton of affiliate marketing across many different industries.
Found my way into courses because affiliate marketing keeps you sharp on just whatever marketing channel you chose. And we chose paid and the course game sort of fell into my lap through connection worked@consulting.com for about two years, did PPC, then became the head of growth, which I'll talk about probably later and then found an interesting playbook in unit economics that makes sense for creator life business. And so we started as part performance marketing agency, part online publisher where we launched these elearning courses. We ended up selling the online performance marketing agency, grew it to a little bit over a million in a little over a year. Those eleven brands that will do probably north of 100 million, I just couldn't grab the numbers we'll do. I think the pace this year is something like 125. And what the big goal is is north of 175,000,000. So yeah, that's a little quick.
And then now I'm with Horizon Ventures. We buy cool software. Businesses that raised venture couldn't hit their goal and for some reason or another want to sell. So yeah, I'm here and I'm loving.
How do you, I want to take it all the way back to how you mentioned that you ended up working consulting.com through. However, you know, you and I have talked in the past, you also grew up in a really small town in Ba called Ceilings Grove. Not the most optimal for connections with people embedded in media. So how did you end up connected to such an opportunity? And the reason I asked you this question too is I want people to learn how to set themselves up to be able to connect with anyone, wherever they are. So I'm curious on that side of your story.
Yeah, of course. So for everybody that doesn't know, which means everybody, Sealants Grove is in the middle of central Pennsylvania. It's like amish country, like literal horse and buggies. Town I grew up in was like 5000 people. It was crazy. It was like the neighboring town. Weirdly enough, there were about three of my friends who were in high school with me. They were seniors when I was a freshman, three of those people in that class ended up doing Internet marketing, for lack of a better word, a digital type of business.
And so I just kept in touch with them. They were like legit like my brothers in high school. And they were like, hey listen, I'm buying paid media and we're spending about two to $3 million a year on this, this and this. Does that sound exciting? And me just knowing the type of person that they were, I optimized towards will I learn a lot from this person and will whatever I do end up being able to fit in my narrative of what I want to do in my life? So yeah, networking was just keeping close to people, always being friendly, always just going out of your way and just trying to provide some type of value, even if you have none to give. I'm sure there's something you could pick up.
Yeah, for mean. Then always lean in with value, which I'm sure you did, and just remain a trustworthy person all the way up until that point. So, Tommy, a lot of the people that might listen to this podcast, just from the cast I did, customer base are courses, coaches, instructors. And so one of the ways to grow a course very rapidly is paid ads. Just the nature of the unit. Economics work really well, but this can also be really expensive to do if you do it wrong, if your offer isn't right, et cetera. What advice do you have for anyone who is thinking, I might want to try paid ads for my course?
Yeah, of course. So I like to split it up into like three different categories. Well, there are two different types of creators fundamentally, at least in my mind the way I think about it. There's the lunch money crowd and there's the I want to grow business crowd. So one's like, this is my full time thing. Another person is, hey, I'm doing other cool things, but I want to monetize what I'm learning. I'm going to focus more so on the full time creator when I'm talking about this, because it's been my experience more so than anything. And so when I'm looking at full time creators, there are sort of three products inside every single portfolio.
There's like the low ticket product, which is everything underneath. Like $197, which we found was like a consideration window from a click was like less than four or five days on average. There's what's called mid ticket, which is like that 197 to about 2000 ish dollars, where the click to purchase averages a little bit. I think it's seven days is what we found for the average. And then for high ticket, which is like anything 2000 plus, we see consideration windows of like 14 days on average. And so you just have to pick whatever products fit inside of your portfolio. Usually all three can linearly get somebody from what they want to their desired state and then just have to think about it from can I operate at maybe a 50% roas initially for like a low ticket thing? And can this feed into my other thing? Because every single goal within that product portfolio, or every single product within that product portfolio has a goal. And so just teeing it up nicely and knowing the expectation, I think is the first thing in order to actually formulate a good strategy that works out on paper.
Yeah, right. So that's the number side of things and that's just the price element of it. There's so many more variables. And I remember one time we were talking and you mentioned out of hundreds of courses that we've tried to scale, I think you mentioned only four to eight have really gotten really big scale. And so what are the dynamics of a good offer that make it allowed to scale? Not because it works in the beginning means that it has the power to scale. Is that right?
Yes, exactly. I call them the false starts with the stuff that maybe a creator has an audience. And so of course when they launch, it's going to be like, oh, great, we're seeing whatever relative dollar amount compared to the. So if they have 5000 followers, maybe it's like a 10,000, $20,000 launch that just scales up as you have more. But what we found to be particularly good is sort of the hormosi model to a certain extent. But it's like, is my offer almost too good to be true? And so as an example, there's one of the brands in our portfolio talks about business credit and helping business owners acquire credit at a 0% interest rate for twelve months. We launched that, I believe it was like three years ago, and it sort of was mind boggling. The main thing that we tried to instill and people hopping on the phones with us was like, hey, listen, this is actually a thing.
You can pay $5,000, and more than likely, if your business has been around and hit this revenue mark, you can get up to 75 grand in 0% interest business credit for twelve months. And so that's an example of like, wow, that sounds way too crazy to be true, right? Or it's like you have a number of different offers like that, but it's like, is it too good to be true? Is usually good, because then all you have to do from there is tell people the actual story, and the story and the narrative will help them understand that, yes, this is a real thing. And those types of products scale very fast, which is really nice. But also, I think they're more evergreen and built to last than some of the other types of offers.
Can you show us the nuts and bolts of how you test an offer? Like, how do you know you gave it your best? How are you looking at creative? How many types of ads do you need to try? How many campaigns do you create? How do you know? Okay, I know this offer just isn't set up and we've tried everything we could.
Yeah. Oh, man, that's tough. So what I would say is there's definitely a scientific way. The way I would break it down would be, we think about it from like, hey, let's dedicate, let's allocate some number in cash to this project. So right from the get go, we have, here's how much we're going to invest in it initially. Here's what we think the net loss is going to be within the first one month, two month, three months. We just put it inside of a spreadsheet, make sure that the numbers look around right from there. When we create the offer, there are as many as like three to five people just sitting around.
We'll probably have a meeting for like, 2 hours or so, and we'll talk about a lot of different offers we see in the market. Yeah, there's a really tactical way of how to do that, which not many people know. I'll just talk about it here. I think it's like this alone. I think this alone will provide a lot of value if you go to a tool called similar web and you just put in the website webinar jam, and webinar jam, for everybody who doesn't know it hosts a ton of webinars. And so if you put that into similar web and you look at the referring traffic, you can see effectively what are the best performing webinars right now, or over the past three months. So you can literally see and just go through their funnel one by one and be like, okay, accounting is hot. Maybe it's like starting a home service business is hot, but you can see exactly how they position their offer and frame it from end to end, which is amazing.
So we would do that. We'd go through other funnels, we'd pick out things we like, and then we had this thing called, like, an antifragile statement, where it's like, this brand that we create is the only brand in the world that can do this like this. And that statement should be like a ten or 20 year statement where no competitor can come in and immediately say, hey, listen, this is my USP now. This is what I'm selling as an example. It'd be like if we launched a brand in creative financing and real estate. Well, maybe our antifragal statement is we're the only creative financing real estate community that can connect 10,000 people immediately to get their first deal within 30 days. Wow, that's like, pretty incredible that you can do that. And a community only can get so large of the people in the community need to be that high value in order for that statement to be true.
And when it rings true, the great thing is, then there is a quote unquote flywheel of people talk about how easy it was and how engaging the communities and everything like that. And then we typically try about five to 15 ads initially, which is pretty solid. We pick, like, four or five themes, so each ad will be its own theme. And we just have frameworks that we've used time and time again in order to test those things. But again, you just start backwards, where if this one thing is true, then we are so uniquely positioned where everything else underneath it, if we can just show people strategically that our unique value proposition or antifragal statement works so well, then all we need to do is convince them that this is actually a thing. And you can do that so many different ways, but then it's a matter of them believing it. And then when they do, then they purchase, which is great. And so definitely in online courses, number one thing is credibility and trust.
Those are the two things that you need to get right whenever you do sell a course, just because there are grifters out there, or whatever you want to call them. And so, yeah, those two things, if you have those two things, they're already positioned in the top 10%.
So what are some of the best. Sorry, Blaine, if you want to go ahead. I just wanted to ask, what are some of the best ways, in terms of advice for content creators to establish that trust and credibility? Is it playing the long game? If there's any other ways for me to do that before I just go and lose $10,000? Testing this out, because in first place, I didn't have that trust and credibility.
Yeah, I think so. I would tell anybody who wants to do the course game or have that as a piece of revenue, they should set aside at least an hour per week. But really, I say, like four to 5 hours per week. So an hour per workday, so to speak, creating content for six months straight and do that every single day, and depending on your follower size, maybe that looks like Amas, maybe that looks like creating a Facebook group and just going in there and just talking about what you're got. I started in paid media. Maybe that'd be me coming in and speaking about paid media with a closed group. And that group, if you have enough information, is going to want to tell other people about it, because there's some social climbing that can be done because you're like the first person to discover this hot thing. So I would say do that.
That's the slow way to grow. But if you know your content is growing effectively and people maybe it's a Twitter follower list or a LinkedIn top voices list. When you start having that, I think there's enough content market fit where what you're talking about, you definitively have an audience. You definitively resonate with whatever niche audience you have and you understand them enough where you can start thinking about, I want to create a product because one and two are already done. So now it's just to step three. And how can I package that effectively? Yeah.
So, Tommy, would you say that creating content is in line with creating the course itself? Because you're able to identify the content market fit, you're able to flush out different concepts and it's almost like a raw testing ground for where people are going to want to buy your offer. Is that kind of how you think about things for people who are creating courses, they should be creating content as well to grow their offer and test their offers?
Yeah, absolutely. So I think of creating the content as sort of like almost interviewing customers. Like YC tells you, hey, go talk to your customers or go talk to people about whatever product concept you have. Very similarly with content, do you want to know that what you're doing is on point? And again, it resonates with people and engages them so that they do follow. And then as you create this course over time, you already know what the biggest pain points are and you can find other ways to structure curriculum. If that's the biggest problem, is structuring the curriculum correctly, then you're in a really good place. And then as this course starts, keep on going with the organic content because that's what got you the followers, that probably what got you the initial sales as well. And so continue that and it will snowball over time.
Ramon, it's kind of like how one of the things we always hear for people who are launching physical products brands is create organic content. And then the organic content that performs really well on Instagram reels or something, you can use that and turn that into your paid content. It's like almost the same thing for a course instructor, where you're testing the concepts on organic social, you're seeing what sticks and what resonates and then you're turning those into the value props and the curriculums and the different parts that you're covering in the course. So I really like that framework of thinking about things. Ramon, I think you were going to say something.
Yeah, no, for sure. I mean, it's almost along those lines. Know there's two ways of selling an offer. A, you create the offer, or b, these offers might already exist out there and you can just tap in and sell them. And I think one of the most interesting things of your career, Tommy, is like, you're one of like top affiliates. So can you share more about that?
Think.
You know, I've seen pictures of you being invited into Google and all this stuff. So Shopify, top ranked affiliate. So you've done both where you're, you know, I like creating offers, but I also know a good offer when I see one and I know how to scale it.
Yeah, exactly. I think that's important, knowing a good offer when you see it. Thank you so much. I appreciate that. That's like one of the highest forms of compliments in the world. Yeah. So for Shopify, yeah, the thing is, for courses, it's always trust and price. Trust, price and credibility are usually the top three things that hold people back in terms of objections for buying equips for a SaaS, maybe price is one.
Like if it's like enterprise Shopify, where you're paying like five grand, ten grand a month for sure. But I think, again, they don't have the problem of, is this too good to be true? Type of thing? And so when you don't have that element, it's a lot easier to sort of use what you've learned while you're running through paid media. And so, yeah, we've been able to grow. We started last year and it's with a couple of previous clients from my performance marketing agency and then two people who work with me. But yeah, we've been able to grow from $0 in ad spend to over a million a month in ad spend. And Shopify did confirm that we were the number one affiliate in the world for them, which is a really cool thing to hear. And it's all through sort of the guise of a course funnel that turns into a Shopify funnel, which is really interesting. I think.
I never really thought about things through that lens of like, oh, cool courses to Shopify. Great. It's a good mix. But when I look back in my time@consulting.com and working with other course creators, oftentimes you would see this weird line item as affiliate revenue and you would think traditional affiliate stuff. But those creators would get five, six, sometimes seven figure payouts monthly from being an affiliate because they would plug clickfunnels in their course. And if you have 20,000 people sign up for clickfunnels, that's a recurring payment in your bank account, which is absolutely wild. But, yeah, so that's, that, that reminds.
Me that is the exact playbook that Alex Becker ran with Hiros, right?
Yes, exactly. So there's a lot of that in there where it's like you build your own ecosystem. I worked as a GM for an online course studio that wasn't a Dexa, it was called growth screen. And the whole thesis was like this course creator had about 5000 buyers and she would go buy projects off of indie hackers or product hunt and then she'd bring them to the community and she would grow their MRR super fast. And then she had the optionality of like, do I flip this? Because growth trajectory looks amazing. And now MRR turned from maybe five grand a month to 2030, 40 grand a month. And you just created all of that enterprise value really quickly. So it's a really interesting thing.
And I think course creators or content creators in general are very uniquely positioned.
To do something like, yeah, and we're starting to see more of this with sort of like, as AI and SaaS progresses, the barriers to creating software gets lower and lower. And now you're starting to see, I think, what is this guy? Amen. God, he's starting to make SaaS products and you're starting to see content creators make more and more SaaS products. But I want to take a step back to how you scaled. I remember that era of consulting, that common samovins. If it wasn't Ty Lopez in an ad, it was him. And so how did you scale that from 8 million to 30 million? What did that look like? What did the team look like?
It was an absolute team effort and I definitively did help. Sam Albins, I still say to people, is like the best copywriter I think I've come across. But now he's a SaaS founder, funnily enough. But yeah, so what that was, is at a really high level. We did something where it's like we had consulting.com. Sam bought that domain, which in and of itself is like, wow. Consulting.com has an air to it spent very much into the mid six figures for a domain like that, which is crazy, but that had some gravitas behind it and it helped us rank for SEO, which is cool. But he took something very seriously that most people take as a joke.
Courses oftentimes are an afterthought. He took it very seriously. He had it dialed in way of like, here's what the product suite looks like. And at the end of every single product, naturally, if somebody had success, they go to the next product. Success to the next product. And so that was amazing. He also did things that were sort of like, atypical. He took like a month and a half to write a webinar.
He locked himself in his condo in New York City for, I think, four to five months while creating consulting Accelerator 2.0. He wouldn't talk to absolutely anyone, which is hilarious. Sometimes even his team, very oftentimes not his team, which is funny. And then from the paid ad side, it was a combination of the offer worked so well because Sam spent, I mean, two years doing it and works legitimately, 18 hours, days per day, where he would just work until he literally could not see a screen. And then he would go to sleep, wake back up, and it was just he and two other people. So he knew what that business got to just by three people. And so he invested in consulting.com. The marketing team was three people, which was really cool.
It was really small. And the things that really moved the needle forward for us was for specifically YouTube. It was like, we called it Operation Octopus, which is like people, a general person who likes business might like Warren Buffett, they might like Carl Icon, they might like Jeff Bezos, depending on what function you're in. So maybe if it's finance, you're going towards Carl icon, if you're more general management business, Jeff Bezos. And so what we thought is people aligned with those people. We saw that content going viral a lot. So for every single hook that we started with, with an ad, we made sure to mention a fact about those people and those ads. When we did that, I think YouTube went from like $20,000 in spent per month to $650,000 in spent per month.
And so we just found the right theme. And then we found, through testing different frameworks, the right sort of punches that go from hook to body, from body to how do you spin that in the consulting accelerator? From that, how do you get people to think about a webinar where it's like sitting there for an hour, 45 minutes to here's the call to action? And so that was really cool. And so at some point, I think for d to C brands, there's inflection points with seeding influencers and things like that. But for online info, I think you spend enough where people just see you. And we spent north of, I think it was $12 million in a year with consulting.com. So people just saw us enough and sawconsulting.com. And that's sort of how we became a brand man.
That's an amazing story. And it's funny how you were talking about hooks and everything back then. People are thinking they're coming up with hooks now with TikTok and all this, and you're like, nah, we did that way back in 2016. And so that's a whole nother conversation of how interesting it is that organic content is almost a new form, too, where if you nail this hook, body, et cetera angle, you might be able to create a course business without even paid ads and partnering with the right creators, et cetera. I know you have a lot of experience there as well, but before we go into a lightning round of questions, you're not a one hit wonder, because you helped Jay Shetty make under a month. How did that come about?
Yeah, it was through an introduction. It was really cool. Yeah. So that was through a performance marketing agency. And we worked with a couple brand names, like Jay Shetty. There was, like, Dean Grazioc. If people are in courses, that's a relatively big name. Russell Brunson, like, all those subsidy people, which is really cool.
But, yeah. So we got an intro we made for agency pitches. It's all about just, like, how can you connect with a person? What do you offer that no other agency can? And, like, as an agency with four dudes just sitting around in Boulder, Colorado, it was really tough to figure that out. But when we did and they said yes, it was great. And I think the main takeaway from the Jay Shetty launch is when you have an audience, ads become like, probably it's just so easy. The effort that you put in, when somebody has an audience where you can start out with maybe tapping into your warm audience with ads, get some sort of, like, content market fit for the paid side makes it so much easier to save so much money. Where then you can play in the cold category. Since you have a follower, since you have some students already in, then that helps essentially and effectively scale paid for you to a certain extent.
So it was honestly one of the easiest things that we've ever done.
Sweet.
Yeah.
Blaine, you want to take it away for the lightning round?
Yeah, let's do it. All right, Tommy, so I have a couple questions for you for the lightning round. So let's hit them. So who is a creator course instructor that you admire the most and why?
Yeah, so I think it's Danielle Leslie. People may not know her. She's a friend of mine. We worked when we had an agency. She's so incredibly talented in so many facets. She went to Berkeley. She's incredibly smart. She had a beautiful business which grew from zero to, I think it was like over 6 million at one point.
Worked with a really lean group and lived her life and made that the focus rather than the business, which was really interesting. So, yeah, I think just being principled like that made me respect her a lot, and she has really interesting things to say.
Love it. What was the first piece of content or campaign you worked on that really popped and just tell us about it.
Yeah, so it was the Jeff Bezos ad for Sam ovens that literally transformed the YouTube ad. So the ad just starts out talking about, like, $1,186,000 a day or dollars per hour per day. That's how much Jeff Bezos makes. And that hook literally took everything and just put sort of fire on everything that we were doing, and it was amazing. So that piece of content, we are reading the everything store by Brad Stone at the time. So I think that's where sort of the inspiration was from. And so we just took that, and that piece of content had made the business a lot of money.
I love it. If you had no followers and you were creating a course and looking to grow, where would you be creating content? Would you be on LinkedIn? On Twitter x on TikTok, where would you go?
Yeah, probably twitter. I like Twitter the most. They have the most thought leaders. So if it's like, can one customer turn into a hundred type of thing, I'd go to Twitter. LinkedIn, it seems like, has a lot more reach, from what I've heard. I haven't dabbled there. I do dabble in Twitter quite a bit, and reach is pretty limited there nowadays, which sort of stinks. But it'd probably still go Twitter and maybe TikTok.
I've had a couple of friends go from zero to, like, 30,000 followers in three months, which is a little weird.
It is. And then next one is, who's an upcoming creator course instructor that you've got your eyes on that you think is really going to make it. And why do you think that?
Yeah, so I wrote two threads on them. So I think of creators as just like, creators can also be like operators of d to c companies. There are two kids who are selling sunflower seeds on TikTok Live and have TikTok organic content as well. That's just blowing up right now. I wrote a really long thread about their business. They are the smartest kid. I'm 30 years old, but they're kids to me. Like, they're probably like 23, 24.
But the way they pair their product with TikTok and the simple question that they ask you can just go to their social. I want to just pull this up really quickly. I think it's called, like, smack and sunflower seeds. But it's such an incredible thing that I think everybody can study and I'm still learning from them, so I think they're going to blow up. But it's also, they're a different type of content creator than probably what you thought I was going to say.
I love that. And last one here is, what's one thing you're focused on nailing for your 2024 content strategy?
Yeah, I think it is being present and writing just really interesting pieces. I think right now, what we're seeing along, just like social in general, is like, fundamentally every single platform, Facebook, TikTok, LinkedIn, they incentivize organic because they need to monetize. And the way they monetize is through paid ads. And there is a study know, it used to be every five posts organically. Then comes a Facebook ad, then slowly four, then three, so on and so forth. And Facebook tries to find inventory based off of all of their content, which is interesting. So, yeah, it's tough. What was the original question, like, the.
One thing that you're focused on in your content strategy for 2024?
I'm thinking that creating long form content where there's a lot of fast fashion content. It seems like nowadays, if you go to TikTok, everybody talks about the same case study about Jeff Bezos. I'm thinking writing something nuanced, differentiated, based off of your perspective and your experience, I think will create a stronger brand. But stronger doesn't mean more followers. I think you're more well known to good people.
No? 100%. And as we wrap up here, Tommy, where can our audience connect with you and learn more? Why don't you shout out your LinkedIn? And.
Yeah, of course. So it's at Tommy underscore McGill. M A as in Apple. G-I-L-L. Lowell. I tell every single barista that because everybody throws McGill on, but that's it on Twitter. Come find me. I have a background of the Aspen mountains, so that's me.
Just click on my profile. Give me a follow if you want. Tell me anything that you want to learn in terms of the content creator or course creator business. Happy to open up and talk to pretty much anyone, hopefully in a group manner. And, yeah, if you guys facilitate that, happy to come on and do an AMA or something like that. Awesome.
Well, thanks so much for coming on the show. We had a great time.
Thank you, Towrid.
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💬 Keywords
0% interest business credit, narrative selling, testing offers scientifically, cash allocation strategy, potential net loss analysis, market offers analysis, similar web tool, content creation for trust, credibility in course selling, organic social platform testing, performance marketing, pitches for influencers, audience connection, paid ads effectiveness, Jeff Bezos ad campaign, Danielle Leslie, Twitter content creation, TikTok platform, long-form content strategy, course creation tips, Tommy McGill, Gexa startup studio, Arising Ventures, Scaleconsulting.com growth, Internet marketing, paid ads for courses, affiliate marketing, Shopify affiliate program, ClickFunnels for courses, consulting.com scaling.
💡 Speaker bios
Tommy Magill began his professional journey in the bustling world of affiliate marketing, diving into the intricate dance of matching brands with effective promotional strategies. His sharp acumen for monetization quickly set him apart, as he learned to master the art of earning a profit from every generated lead.
An ambitious marketer, Tommy found his niche within DMs, a prominent agency known for its extensive work across various industries. Keen to expand his expertise and driven by the thrill of success, he played a pivotal role in the agency's growth, contributing to its impressive achievement: a successful initial public offering just a couple of years prior to his reflection on his career.
With a savvy understanding of the affiliate marketing landscape and a track record of delivering results, Tommy Magill established himself as a skilled marketer with a knack for turning offers into revenue, carving out a name for himself in the competitive world of digital marketing.
ℹ️ Introduction
[Upbeat intro music fades in]
Ramon Berrios: Welcome back, listeners! You're tuned into "Uploading...," the go-to podcast for insights into the digital landscape. I'm Ramon Berrios, and with me, as always, is the man with the plan, Blaine.
Blaine: Hey, everybody! Today's episode is one for the books. We've got the marketing maestro himself, Tommy Magill, here to spill the beans on how to dominate the digital market space.
Ramon Berrios: Tommy's a wizard with 0% interest business credit, crafting narratives that sell, and scientifically testing offers. With a wealth of experience under his belt, including taking consulting.com from 8 to an astounding 30 million with paid ads, Tommy's here to share his mastery.
Blaine: He'll also dive into the art of creating content to build trust and credibility, especially when selling courses. Tommy suggests a solid six months of dedication, just 4 to 5 hours a week, to creating content that resonates with your audience before you ever launch.
Ramon Berrios: It's about that connection, isn't it? And Tommy knows best, having worked with big names like Jay Shetty, Dean Graziosi, Russell Brunson, and scaling brands to unbelievable heights. Plus, he's throwing in some exclusive advice for all you creators looking to monetize your knowledge.
Blaine: Oh, and if you're into affiliate marketing, be ready to take notes, because Tommy has major wins with Shopify and more, proving the power of trust, price, and credibility.
Ramon Berrios: This episode is a goldmine for anyone in e-learning, course creation, or just looking to unlock the potential of their online presence. Prepare to upgrade your strategies, because when Tommy Magill talks growth, you listen.
[Exciting transition music cue]
Blaine: Let's get to it. Join us as we deep dive into the digital marketing universe with the one and only, Tommy Magill.
[Music fades out, end of introduction]
📚 Timestamped overview
00:00 Individual built courses through affiliate marketing, grew a marketing agency to over a million, aiming for over 175 million.
05:02 Maintained close, valuable network for learning and growth.
07:03 3 tiers of products: low ticket ($197), mid ticket ($197-$2000), high ticket ($2000+), with different consideration windows for purchase. Each product must align with portfolio goals and ROAS expectations.
11:47 Meeting to discuss market offers, use of Similar Web for analyzing webinar performance.
13:55 Using quotes, ads, and frameworks to build credibility and trust for online courses.
17:44 Creating content like interviewing customers, ensuring resonance and engagement, addressing pain points, and continuing organic content for growth.
20:21 Success story using paid media to grow Shopify affiliate business from $0 to over a million in ad spend.
26:05 Focused YouTube marketing increased spending drastically.
29:06 Summary: Difficulty finding agency pitch, success with Jay Shetty launch, leveraging warm audience for ads.
31:18 Jeff Bezos ad for Sam Ovens transformed YouTube ads, generating significant business revenue.
34:15 Platforms incentivize organic content to monetize through paid ads.
📚 Timestamped overview
00:00 Transitioned from affiliate marketing to online courses.
05:02 Networking: staying connected, learning, adding value.
07:03 Low ticket, mid ticket, high ticket products.
11:47 Meeting to discuss market offers and tactics.
13:55 Testing multiple ad themes increases engagement and credibility.
17:44 Create content like interviewing customers, engage, snowball.
20:21 Success story of growing ad spend with Shopify.
26:05 YouTube marketing boosted spending from $20k to $650k
29:06 Creating personal connection, scaling ads strategically.
31:18 Jeff Bezos ad transformed YouTube, made money.
34:15 Platforms favor organic content, diminishing ad space.
❓ Questions
What are the most important factors to consider when securing 0% interest business credit, and how has Tommy Magill navigated this process effectively?
How does Tommy Magill explain the science behind testing offers, and what role do tools like SimilarWeb play in analyzing market offers?
Why does Magill emphasize the need for content creation to establish trust and credibility, especially when selling courses?
According to Tommy Magill, what are the benefits of testing course concepts through content on social media platforms before launching a course?
How has Magill's experience with performance marketing agencies informed his strategies for making pitches for high-profile clients like Jay Shetty, Dean Graziosi, and Russell Brunson?
In Tommy Magill's view, what is the relationship between connecting with an audience organically and the effectiveness of paid advertisements?
What insights does Magill share about using Twitter and platforms like TikTok for content creation in the context of digital marketing and course creation?
Tommy Magill discusses a content strategy focused on nuanced, long-form content for 2024. How does he advise content creators to adapt or prepare for shifting trends in content consumption?
Reflecting on Tommy Magill's division of creators into full-time creators and those looking to monetize their learning, how should their approaches differ when it comes to product portfolios and paid advertising?
What key strategies contributed to scaling consulting.com from 8 million to 30 million in revenue, and what can listeners learn from Magill's approach to marketing and product suite development?
❇️ Key topics and bullets
Sure, here's a comprehensive sequence of topics covered in the text, with sub-topics for each:
Tommy Magill's Expertise and Experience
Introduction to Tommy Magill's background in paid ads and as an operating partner at Arising Ventures.
His role in the growth of Scaleconsulting.com and working with prominent figures like Jay Shetty.
Magill's origins in a small Pennsylvania town and his entrance into internet marketing.
Success as an affiliate marketer and the recognition of his marketing agency.
Strategies for Obtaining Business Credit
Discussion on a brand in Magill's portfolio offering 0% interest business credit.
How to obtain business credit and use it effectively for projects.
The importance of analyzing potential net loss.
Content Creation and Establishing Credibility
Magill's advice on spending time on content creation to build trust with an audience.
Testing course concepts through content to ensure resonance with the audience.
The Science of Selling and Testing Offers
Using narrative to captivate and sell products.
Scientific methods for testing market offers.
The role of tools like SimilarWeb in studying market offers.
Making Effective Use of Paid Ads
Leveraging an audience and followers to enhance the effectiveness of paid ads.
The impact of a successful Jeff Bezos ad for Sam Ovens.
The significant boost given to Jay Shetty's certification school through paid advertisements.
Tommy Magill's Content Strategy for 2024
Plans to create nuanced, differentiated long-form content.
Preferences for platforms like Twitter and interest in creators on TikTok.
Paid Ads for Course Monetization
Different types of creators and their monetization strategies.
Emphasis on good offers as exemplified by 0% interest business credit.
The importance of a well-defined product suite for successful course businesses.
Combining software like ClickFunnels with courses for better revenue.
The Significance of Trust, Price, and Credibility
Overcoming objections in purchase decisions.
Trust and credibility as drivers of consumer purchasing behavior.
Hooks and Organic Content in Course Businesses
The importance of engaging hooks in content.
Ramon Berrios and Magill's discussion on their role in creating successful course businesses.
Connecting with Tommy Magill
Magill's presence on Twitter and openness to connect regarding content and course creation.
His accomplishments and affiliations with high-profile clients and companies.
Please note that this breakdown mirrors the provided text and should deliver an organized flow of topics discussed in the podcast episode.
🎬 Reel script
Hey, innovators and game-changers, Ramon here. Just wrapped an electrifying chat on the “Uploading...” podcast with the marketing maestro, Tommy Magill. If you're looking to jumpstart your business with 0% interest credit, weave compelling narratives to skyrocket your sales, or test your offers with the precision of a scientist, this episode is your goldmine! Tommy dished out insider strategies on cash allocation, mitigating risk, and harnessing content to cement trust with your audience. Plus, his firsthand success stories with giants like Dean Graziosi and Russell Brunson are pure fuel for your entrepreneurial fire. Tune in, absorb Tommy’s wisdom, and start leveraging your content to test and launch courses that resonate. Remember, the art of connection is key, and Tommy is proof that it’s all about strategy, trust, and value. Don’t miss out – charge up your knowledge with this brain-boosting session! Catch you all on the flip side!
🔑 7 Key Themes
Leveraging 0% Interest Business Credit
Scientific Offer Testing & Analysis
Trust-Building Through Content Creation
Effective Paid Advertising Strategies
Course Creation & Concept Testing
Importance of Creating High-Quality Offers
Affiliate Marketing & Software Revenue Potential
Short Blurb
E66: In this fresh installment of the Uploading podcast, we welcome marketing maestro Tommy Magill to the hot seat, alongside your hosts Ramon Berrios and Blaine. Tommy delves into the art of selling products with a compelling narrative, the sciences of offer testing, and the mastery of obtaining 0% interest business credit.
Tommy's insights are set to revolutionize your approach to business and marketing. Today, you're going to unlock:
The blueprint for assigning cash reserves for new projects while keeping an eye on potential net losses.
A walkthrough of studying competing market offers with advanced analytic tools.
The strategy for building trust and credibility when selling courses and why content is king.
The effectiveness of leveraging your social presence to enhance paid ad campaigns.
The insider tips on affiliate marketing and how to seamlessly integrate software tools to amplify course sales.
In a surprising revelation, Tommy shares how a Jeff Bezos ad made waves for Sam Ovens—proving that the right marketing moves are nothing short of legendary.
Wrapping it up with a heartfelt outro, we want to thank you, our listeners, for tuning in to another insightful episode of Uploading. This one is packed with takeaways that could very well redirect your business trajectory!
Now, hit that play button and immerse yourself in the expertise of Tommy Magill—as actionable as it is enlightening. Share this episode with a fellow marketer or entrepreneur, and let's keep leveling up, one download at a time.
Interview Breakdown
In this episode, Tommy Magill unpacks the essentials of successful online marketing and course creation, drawing on his vast experience. From 0% interest business credit to leveraging narrative and paid ads, Magill shares strategies that can propel any online enterprise.
Today, we'll cover:
The art of securing 0% interest business credit and using storytelling to supercharge sales.
The science behind testing offers and strategic allocation of funds for maximum return on investment.
The undeniable power of content creation in building trust and testing course concepts with your audience.
The insights Tommy gained from working with top-tier clients, including the effectiveness of paid ads and course marketing.
Tommy’s perspectives on the future of content strategy and his commitment to long-form content for the year ahead.
Tune in for an episode packed with insider tips and real-world successes that could revolutionize your online business strategy.
Short Recap
In this episode, Tommy Magill unpacks the art of leveraging 0% interest business credit and intricately crafted narratives to significantly boost product sales through scientific offer testing. He unveils his journey from generating impactful marketing strategies for big names to honing a content-centric approach for cultivating trust and masterfully scaling e-learning brands.
🎠 Social Carousel
Cover Slide:
"10 Lessons for Digital Entrepreneurs"
Slide 1:
Title: "Interest-Free Credit"
Content: "Obtain 0% interest business credit to fund your projects without added debt."
Slide 2:
Title: "Narrative Selling"
Content: "Craft compelling stories around your products to engage and convert your audience."
Slide 3:
Title: "Scientific Testing"
Content: "A/B test your offers rigorously to identify winning strategies and optimize accordingly."
Slide 4:
Title: "Cash Designation"
Content: "Allocate funds wisely to projects by analyzing potential ROI and mitigating net loss."
Slide 5:
Title: "Competitive Analysis"
Content: "Use tools like SimilarWeb to study market offers and strategize effectively."
Slide 6:
Title: "Content Trust"
Content: "Build credibility through content creation, vital for course selling success."
Slide 7:
Title: "Content Commitment"
Content: "Invest 4-5 hours weekly on content to fine-tune course concepts over six months."
Slide 8:
Title: "Audience Connection"
Content: "Leverage existing followers to boost paid ad effectiveness and course enrollments."
Slide 9:
Title: "Offer Crafting"
Content: "Develop irresistible offers, focusing on trust, price point, and clear value."
Slide 10:
Title: "Scale Smartly"
Content: "Combine organic content with paid ads to scale your e-learning business effectively."
Final Slide:
Title: "Join The Journey"
Content: "Elevate your online business strategies. Tune into 'Uploading...' for more insights."
CTA: "Listen Now & Subscribe"
New Idea
Idea #1: Leveraging Narrative to Boost Sales
Integrating storytelling into your sales strategy isn't merely about facts and figures, it's about connecting on a personal level. Here's how Tommy Magill makes the case for narrative in sales:
Illustrating Product Use: Tommy advocates for creating scenarios in which the product or service becomes the hero. By painting vivid pictures of real-life applications, potential customers can better grasp the value being offered.
Building Trust Through Relatability: According to Tommy, connecting with your audience through shared experiences and common struggles fosters trust. When customers see themselves in your narrative, they are more inclined to invest emotionally and financially in your solution.
Testing Engagement with Stories: Tommy suggests using content as a means to test how well concepts resonate with the audience. He points out that the emotional pull of a narrative can provide valuable insights into what hooks the audience, allowing for better targeting when launching paid campaigns.
1 Key Learning
Create Compelling Offers Rooted in Trust and Credibility
Tommy Magill hones in on the necessity of building genuine trust and credibility as the backbone of effective course marketing. He emphasizes how this foundational relationship with the audience is pivotal for overcoming objections and achieving sales success.
In the realm of digital courses, the value of a well-crafted offer cannot be overstated. Magill's advice revolves around the critical role of trustworthiness in selling, suggesting that creators should invest significant effort into content that establishes their authority and reliability. This approach paves the way for a more seamless and effective monetization strategy.
The second aspect Tommy Magill emphasizes is the science behind crafting offers that resonate with potential customers. By demonstrating how an offer, such as 0% interest business credit, can be irresistible due to the foundational trust established with the audience, Magill outlines a strategic approach for creators to significantly elevate their market appeal and influence.
💎 Maxims
Sure, based on the content shared from the Tommy Magil Podcast episode, here are a series of maxims to live by, especially tailored for entrepreneurs and content creators:
Leverage Low-Cost Capital: Seek financial opportunities that minimize upfront costs, like obtaining 0% interest business credit when starting or funding a project.
Narrate to Sell: Craft compelling stories around your products to emotionally engage and convert your audience.
Test and Validate: Use a scientific approach to test your offers, analyzing market data and potential risks before committing resources.
Allocate with Calculation: Designate your project capital wisely, with a full understanding of potential net losses and your market's landscape.
Trust-Building Content: Consistently create content that establishes your credibility and trust with your audience, which is fundamental for selling courses and services.
Commit to Content Creation: Dedicate significant, regular time to content production, with the understanding that it may take months to see the payoff.
Scientifically Study Competitors: Utilize tools like SimilarWeb to analyze what's working in the market and adapt your strategy based on your findings.
Optimize Paid Ads: Connect with your audience organically first to increase the efficacy of your paid advertising efforts later.
Specialize in Differentiation: In a sea of content, aim to create nuanced and substantial long-form content that sets you apart.
Embrace Emerging Platforms: Keep an eye on and participate in new content platforms where untapped potential for audience growth exists.
Build a Structured Offer Portfolio: Understand the different products within your offer, their respective price points, and purchase consideration times, structuring them for maximum appeal and profitability.
Overcome Purchase Barriers: Recognize the roles of trust, price, and credibility in addressing potential objections your customers may have.
Scale Smart: Grow your business by focusing on a well-defined product suite and combining effective marketing strategies, including both organic and paid content.
Use Tactical Hooks: Develop and utilize hooks in your organic content that capture attention and lead to successful conversions for your courses or services.
Invest in Networks: Forge connections and learn from those ahead, as relationships can be the gateway to knowledge and opportunities in the industry.
Remember to adjust and customize these principles to suit your specific business model and industry context.
Hustle Thread
Tweet 1:
Tommy Magill was just a kid from Pennsylvania.
Hooked on Internet marketing via high school friends.
Then, he started a revolution.
Now, he's mentoring the future of eLearning.
Behold, his extraordinary leap. 🚀
Tweet 2:
Meet Tommy Magill (@Tommy_McGill), a maestro of paid ads.
From a small town to scaling companies to the millions.
His journey is nothing short of awe-inspiring.
Tweet 3:
Tommy's adventure kicked off overcoming the newbie phase.
Dived head-on into Internet marketing,
Ventured into affiliate marketing,
And quickly excelled beyond expectations.
Tweet 4:
Faced with an industry overflowing with competition,
Tommy leaned on trust and credibility.
He used scientific testing.
The result? A startup studio success. 🌟
Tweet 5:
Zero to millions in ad spend,
Tommy's agency skyrocketed.
As number one affiliate for Shopify,
His strategy was nothing but genius.
Tweet 6:
With an unbeatable trifecta in his toolkit:
Content, Offers, and Paid Ads,
He set the stage for exponential growth,
Scaling consulting.com from 8 to 30 million. 💰
Tweet 7:
It's not just the growth, but the method.
Building on the power of narrative selling,
Magill's story teaches us about the art of connection.
A masterclass in marketing magic. ✨
Tweet 8:
From small-town roots to industry titan,
Tommy Magill's story is one of grit and wit.
He reminds us of one thing,
Persistence can weather any storm.
Tweet 9:
From Tommy's playbook, here's insight for eager minds:
Offer value, test rigorously, and cultivate trust.
Your next ad or course could be your breakthrough.
Inspired? Tommy champions creators just like you. 🚀
🧿 Viral Breakdown & CTA
Struggling to sell your online course?
BECOME IRRESISTIBLE! 😱
Unlock the secrets to course-selling success in just one podcast episode.
Tommy Magill knows his stuff – he's scaled businesses from millions to more in record time using paid ads, content creation, and more.
Ever wondered why some courses fly off the virtual shelf?
Let's dive into what makes or breaks a digital course's success.
CRUCIAL STRATEGIES:
Trust & Credibility
The Perfect Offer
Content Creation Mastery
Let's unpack these must-haves…
~~
TRUST & CREDIBILITY
First up, trust isn't just a buzzword; it's the foundation of any successful online course. Magill emphasizes that without establishing authority and reliability, your course is just another drop in the vast ocean of digital products.
But how do you establish that trust?
Two words: consistent content. Tommy spent 4-5 hours weekly crafting content that resonates and establishes him as a thought leader in his space. Repeat that for six months, and you're not just someone selling a course; you're an expert selling an experience.
THE PERFECT OFFER
An offer can be your golden ticket or your Achilles' heel. Magill's mantra? It needs to scream 'no-brainer.' A stellar example from his playbook is offering 0% interest business credit – irresistible, right?
Crafting an offer isn't throwing spaghetti at a wall and seeing what sticks, though. It's scientific. Study your market offers, analyze your potential net loss, and test meticulously. The delectable cherry on top? Making sure your offer aligns with your newfound trust and credibility. That's how you get them to click 'buy.'
CONTENT CREATION MASTERY
Lastly, let’s talk about putting your heart (and smarts) into content that not only engages but educates. Magill insists on creating nuanced, long-form content that stands out in a sea of TikToks.
Pour your passion into content that preps your audience and tests your course concepts. It’s about sparking conversations and turning heads, not just filling up spaces on social feeds. And remember, consistency over virality – build your content muscles steadily, and the race will be yours to win.
Now, if Tommy Magill's insights have sparked your curiosity, you won't want to miss a minute of "Uploading..." for more of his tested strategies. Tune in to DTC Pod for game-changing content that could revolutionize how you create and sell your courses. It's time to learn from the best – let's level up together.
Uploading... Titles
Tommy Magill, Arising Ventures - Mastering Zero Interest Capital & Skyrocketing Course Sales
Tommy Magill, Paid Ads Expert - The Art of Turning Clicks Into $30M Revenue Juggernauts
Tommy Magill, Elearning Innovator - Crafting Killer Course Offers That Practically Sell Themselves
Tommy Magill, Affiliate Marketing Pro - Secrets to Building a Million-Dollar Ad Spend Empire
Twitter Post 1
This 1 Twitter trick can amplify your content reach.
Pin + Tweet
Highlight your top content or offer at the profile to boost visibility and engagement.
Mindsets
If you’re looking to leverage paid ads and content creation for a thriving online course business, consider adopting these three mindset shifts inspired by our chat with Tommy Magill:
💭 Transition your focus from selling to serving with education. Approach your marketing efforts with the aim of solving problems and adding incredible value to your audience's life or business—as seen with the 0% interest business credit offer Tommy discussed. This perspective not only enhances trust and credibility but often results in a more compelling product narrative that resonates with potential customers.
💭 Embrace rigorous testing as your path to certainty. Rather than guessing what might work, adopt a systematic approach to test offers, hooks, and marketing strategies. Look towards tools and analytics for insights, much like how Tommy has scientifically tested offers to maximize effectiveness. This 'lab coat' mentality allows you to refine your strategies based on data, leading to smarter decisions and better results.
💭 Consider content creation as essential R&D. Don’t just create content for content’s sake; use it to research and develop your concepts, just as Tommy suggested spending 4 to 5 hours each week crafting content. This practice is crucial to test course ideas and connect authentically with your audience. By aligning with this strategy, expect to uncover invaluable feedback and insights that inform your course creation, making it not just a marketing task but an innovation process.
Tommy Magill has merged his skills in paid ads with a genuine dedication to content value creation, and you can hear all about his journey and strategies on our latest episode of "Uploading..." – perfect for educators, creators, and entrepreneurs who are keen to elevate their online presence and sales strategies!
Future State, 6 reasons post
In just over a year, Tommy Magill's marketing agency soared from zero to managing over a million in ad spend, becoming the number one affiliate for Shopify. As a dynamic player in the content and course creation space, Tommy has unlocked potent strategies for leveraging trust, credibility, and a strong offer to not just attract but retain an enthusiastic audience. Yet, there's a massive opportunity ahead. Here's how creators like Tommy could amplify their impact and revenues even further:
BACKGROUND:
While previously the online education industry felt fragmented, with a disconnection between content creation, offer testing, and audience trust, the future is clearly integrating these elements seamlessly. Tommy Magill's journey shows that when these are aligned, substantial growth is possible.
Old Course Creation:
Uncertain audience needs
Undifferentiated content
Ineffective or untested offers
Ad hoc growth strategies
New Course Creation:
Targeted, research-based content
Distinctive, trust-building narratives
Scientifically tested, irresistible offers
Strategic, sustained growth tactics
Tommy's success in growing consulting.com from 8 million to 30 million showcases that restructuring the approach from randomness to a precision-driven process reaps rewards. But to solidify and extend this progress, leveraging new methodologies and tools is key.
HOWEVER...
Scaling up requires a strategic pivot and refinement of tools and techniques. By adopting these six recommendations, course creators like Tommy can drive their businesses toward an even brighter horizon:
Systemize audience research tools to consistently monitor market needs and align course offerings with real-time data.
Dedicate a structured schedule to content creation, focusing not just on quantity, but on crafting authoritative, nuanced long-form pieces that underline expertise.
Incorporate scientific A/B testing for offers across various channels, using clear metrics to adjust and perfect sales narrative and pitch.
Leverage organic social traction to refine course concepts, ensuring alignment with what genuinely resonates with the intended audience.
Develop a sophisticated marketing funnel that integrates organic and paid strategies, leading to a more efficient conversion process.
Implement a suite of backend analytics to track engagement, conversion, and customer feedback, allowing for agile adjustments and scaling strategies.
With these enhancements, creators and marketers have the potential to significantly increase their influence, reach, and revenue, ensuring their content and courses resonate powerfully in an ever-competitive eLearning landscape.
P.S.
Do you see other opportunities for content and course creators to level up their strategies?
What steps are you taking to future-proof your growth in the online education sector?
Share your thoughts, and let's discuss what tomorrow's top-tier content creation looks like!
Workbook
Uploading... Podcast Episode Workbook:
Title: Maximizing Your Business and Course Creation Impact with Tommy Magill
Hosted by: Ramon Berrios and Blaine
Featuring: Tommy Magill
Episode: Tommy Magil Podcast - Uploading
Introduction:
Welcome to the interactive workbook complementing our latest episode with guest expert Tommy Magill. As you navigate through this resource, you'll have the opportunity to apply Tommy's insights on business credit, narrative selling, course creation, and effective advertising to your own endeavors. Let's get started!
Section 1: Obtaining Zero Interest Business Credit
How can you qualify for zero percent interest business credit?
Task: Research providers offering zero interest business credit and compare their terms.
Tommy's tip: Always have a clear plan on how designated cash will be used for your project.
Section 2: Using Narrative to Sell Products
List three narratives around your product or service that would resonate with your audience.
Task: Create a story-driven campaign for one of your offerings.
Tommy's Tip: Authentic narrative can make your offering irresistible.
Section 3: Scientific Testing of Offers
Define your current testing strategy for new offers – how can it be improved?
Task: Design an experiment using A/B testing for one of your offers. Include variables to test.
Tommy's Tip: Use tools like Similar Web to study market offers and data analytics for informed testing.
Section 4: Creating Content for Credibility and Trust
Evaluate the current state of your content. Does it establish trust and show your expertise?
Task: Draft a 6-month content creation plan, dedicating 4-5 hours per week, as Tommy suggests.
Tommy's Tip: Use content to test concepts and engagement before launching your course.
Section 5: Transitioning from Social Platforms to Course Content
How have you tested your concepts on social media?
Task: Sketch out a plan to convert your most engaging organic social content into a course module.
Note: Discuss how Ramon and Blaine correlate testing on social media to creating course content.
Section 6: Performance Marketing and Pitches
What does a successful pitch involve, according to your understanding of Tommy's experience?
Task: Write your version of a pitch for a hypothetical campaign aimed at industry leaders like Jay Shetty.
Guest Insight: Use Tommy's experience with big names to inform your approach.
Section 7: Paid Ads and Organic Growth
What is your stance on paid advertising versus organic growth?
Task: Create a mock-up ad for a service you offer, utilizing storytelling and audience connection.
Tommy's Tip: Don't underestimate the power of leveraging existing followers for better ad performance.
Section 8: Looking Ahead – 2024 Content Strategy and Trends
What trends in content creation do you predict for the upcoming year?
Task: Outline your content strategy for 2024, focusing on differentiated long-form content.
Tommy's Forecast: Keep an eye on emerging creators, especially on platforms like TikTok.
Conclusion:
Reflect on the key takeaways from Tommy Magill's experience and outline the first steps you will take in your business or course creation journey. Connect with fellow listeners and Tommy Magill on Twitter @Tommy_McGill to continue the conversation and growth.
Action Plan:
Upon completion of this workbook, identify at least three action items based on the exercises and insights from Tommy Magill. Set deadlines and measurable objectives for each task.
Action Item:
Deadline:
Measurement of Success:
Action Item:
Deadline:
Measurement of Success:
Action Item:
Deadline:
Measurement of Success:
Please share your progress and insights in our next episode's follow-up discussion. Happy strategizing, and remember: the details are in the data!
Castmagic LinkedIn Post
@Tommy Magill has mastered the art of turning paid ads into profit, working with big names like @Jay Shetty and @Russell Brunson to skyrocket their online courses. He joins @Blaine and @Ramon Berrios on this week’s episode of Uploading… to dive deep into the strategies behind successful course creation and how to leverage trust and organic content to enhance paid ad effectiveness.
Tommy shares his innovative approach to using narrative in marketing, testing offers scientifically, and even discusses his 2024 content strategy focusing on nuanced, long-form content. From his beginnings in a small Pennsylvania town to becoming a driving force in online marketing, Tommy’s journey is loaded with insights.
Tune in for strategies that could redefine your digital marketing approach.
Full episode here: [Link]
#UploadingPod #DigitalMarketing #ContentCreation #OnlineCourses #Elearning
Tweet thread on learnings
Tweet 1:
In the latest Tommy Magil Podcast, we dove deep into the world of 0% interest business credit & the art of course creation. What an insightful session with guest @Tommy_McGill! Let's unpack the major lessons. 🧵👇
Tweet 2:
0% Interest Business Credit
This is about creating an irresistible offer. @Tommy_McGill shared a case from his portfolio where this strategy significantly boosted customer acquisition by reducing upfront costs. A game changer in competitive markets!
Tweet 3:
Using Stories to Sell Products
According to Tommy, stories aren’t just engaging; they’re powerful tools for connection and conversion. A narrative around a product can dramatically enhance its appeal, making marketing a storytelling mission.
Tweet 4:
Scientific Testing of Offers
@Tommy_McGill champions a scientific approach to marketing. Test hypothesis, adjust, retest. Use data, not guesswork. This methodical testing ensures you're investing in what works.
Tweet 5:
Content Creation for Credibility
Spend 4-5 hours a week on creating genuine content that resonates. This is crucial not just to attract but also to maintain engagement & trust with your audience before launching a course.
Tweet 6:
Effective Use of Paid Ads
Pair organic with paid strategies for supercharged results. Tommy discussed leveraging existing followers to magnify the impact of paid ads. The blend creates a robust platform supporting new course launches.
Tweet 7:
Role of Different Platforms
Preferably using Twitter, @Tommy_McGill is eyeing TikTok, indicating the importance of staying adaptive with content strategies. Different platforms can target various audience segments effectively.
Tweet 8:
Long-Term Strategy for Content
Thinking ahead, Tommy's 2024 goal of crafting nuanced long-form content underlines a shift toward deep, valuable interactions with his audience, moving away from surface-level engagement.
Tweet 9:
Final Thoughts
From working alongside big names like Jay Shetty to transforming elearning businesses, @Tommy_McGill’s strategies on advertising, course creation, and customer engagement are guiding lights for any digital entrepreneur.
End of thread! Excited to put these insights into action? What’s your biggest takeaway or strategy you’ll be implementing? Share with us! 🚀📈
#TommyMagilPodcast #MarketingStrategies #CourseCreation #DigitalMarketing #Entrepreneurship #BusinessGrowth
Youtube Description
Episode: The Tommy Magil Masterclass: Unlocking the Power of Paid Ads and Content Creation in 2024
In today’s vital episode of "Uploading...," we are excited to host Tommy Magil, a key influencer and strategist in the landscape of digital marketing and e-learning. If you’ve ever wondered about leveraging paid ads, crafting sellable course content, or tapping into the zero-percent interest business credit, this is a session you cannot afford to miss.
Navigating 0% Interest Business Credit: Start the episode by tapping into Tommy’s insights on obtaining highly beneficial 0% interest business credit — a tool that can significantly enhance your financial strategy and fuel your business ventures.
Utilizing Narrative to Sell Products: Tommy breaks down his successful techniques in narrative marketing, offering you the playbook to transforming your products from simple offerings to compelling stories that your audience can’t wait to be a part of.
Scientific Testing of Market Offers: Delve deep into the scientific methods that Tommy has perfected to test market offers effectively using tools like Similar Web. This segment will arm you with the analytical prowess to ascertain market demand and optimize your offerings accordingly.
Content Creation for Trust and Credibility: Discover Tommy's recommended strategy of dedicating 4 to 5 hours a week to create content. Learn why this not only establishes authority but also lays a trustworthy foundation for your upcoming courses.
Testing Course Concepts Organically: Engage with the proven tactics discussed by hosts Blaine and Ramon on how organic social platforms can serve as test beds for your course concepts, ensuring that you’re investing in ideas that truly resonate with your audience.
Masterful Content Strategies for Course Creators: Follow through Tommy’s journey as he shares case studies and personal experiences of working with high-profile clients, using content as a cornerstone for building successful and monetizable courses.
Paid Ads – Maximizing ROI: Tommy elucidates his approach to paid advertising, honing in on how to capitalize on existing followers to amplify your reach and conversion rates, substantially boosting your returns.
2024 Content Strategy Forecast: Get an exclusive look into Tommy’s content strategy for 2024 focusing on nuanced, long-form content that stands out, ensuring that you’re not just creating content, but crafting legacies.
Engaging with Tommy Magil: Learn how to engage with Tommy through his Twitter @Tommy_McGill, where he continues the conversation around effective content creation and course production.
This episode is not just a conversation; it’s a stepping stone to revolutionizing how you approach digital marketing, content creation, and online course delivery. Whether you’re a seasoned marketer, a burgeoning entrepreneur, or someone curious about the digital domain’s revenue potential, listening to Tommy’s insights will equip you with the knowledge to scale your efforts and multiply your impact. Tune in to recalibrate your strategies and redefine your growth trajectory for 2024 and beyond.
Simplify
In this episode, Tommy Magill shares insights on obtaining business credit at no interest and using storytelling to enhance product sales. He discusses practical steps like budgeting for projects, evaluating potential losses, and examining market trends with tools like SimilarWeb. Magill emphasizes the importance of trust and credibility in selling courses and recommends spending several hours weekly on content creation for about six months to test and refine course concepts.
He explains how testing ideas on social media can seamlessly transition into valuable course content. With a background in performance marketing, Magill has worked with well-known figures such as Jay Shetty and Russell Brunson. He attributes his success in paid advertising to a strong connection with the audience, which he believes makes ads more effective.
Magill sees the potential in emerging creators, particularly on TikTok, and plans to focus on unique, detailed long-form content in 2024. He invites interactions on Twitter at @Tommy_McGill to discuss content and course creation further.
Tommy Magill has significant experience with paid ads, helping his and other companies grow by optimizing their product offerings and marketing strategies. He argues for a well-structured product range and effective use of organic content and paid advertising to scale businesses. Ultimately, he underscores the importance of trust, pricing strategy, and credibility in addressing customer hesitations.
Uploading LinkedIn-YouTube
@TommyMagil has mastered the art of 0% interest business credit and transformative sales narratives, proving pivotal for names like @JayShetty and @DeanGrazioc. In this week’s episode of Uploading…, Tommy sits down with @Blaine and @RamonBerrios to dissect the strategies behind testing offers scientifically, using tools like Similar Web, and the critical role content creation plays in building trust and course sales success.
From his early days in a small Pennsylvania town to aiding @Scaleconsulting.com to skyrocket sales through paid ads, Tommy’s journey is a playbook for eLearning and tech business scaling.
Listen in for an in-depth look at effective ad strategies, course creation, and leveraging organic content:
Full episode here: [YouTube link]
#UploadingPodcast #DigitalMarketing #CourseCreation #Elearning #TechBusiness #ContentStrategy #BusinessGrowth #MarketingTips
5 Characteristics of Winners
#UploadingPodcast Episode – Tommy Magill's Insights: Characteristics of Winners in the Business World
Winners in the business landscape distinguish themselves through certain key practices that help them stay ahead of the competition. Based on our recent conversation with Tommy Magill, here's what sets them apart:
✅ Securing 0% interest business credit to strategically allocate cash for growth
✅ Testing offers scientifically and using narrative-based marketing to resonate with the audience
✅ Creating consistent, value-driven content to build trust and credibility
✅ Analyzing market trends and leveraging tools like Similar Web for competitive advantage
✅ Embracing both organic and paid ad strategies to optimize reach and engagement
Stay tuned for more insights and tips on content creation and business growth on the next episode of Uploading…
The Rule, The Process, Keys to Success
In the world of digital marketing, Tommy Magill personifies the "Connect and Scale" mantra.
When it comes to building and scaling businesses, Tommy is a maestro at 97% of the process – which he deeply enjoys – and a hard-nosed technician for the remaining 3%.
For Tommy, the best part is always creating and refining compelling offers. Crafting narratives that convert, rigorously testing offer validity, and spending hours understanding market dynamics using tools like SimilarWeb. These are his pursuits, and he thrives on this creative experimentation.
But then there's the other part – the intensive data analysis, the precise allocation of cash for projects, scrutinizing every potential net loss – and it's rigorous. It's not as stimulating, but it's absolutely critical.
Because this part involves an exhaustive, repetitive cycle.
You have to test your ads countless times. An offer might not convert – revise it. The copy is too weak – strengthen it. Engagement is low – tweak it. You go back, seal one crack, and another appears. 😓
Interesting tidbit, one of Tommy’s most successful projects was scaling Scaleconsulting.com from $8 million to $30 million.
Credit to Tommy, he’s relentless about this phase, relentlessly retesting until he achieves precision.
There’s always nuance in the data points, minor tweaks that aren’t visible to the untrained eye. Yet, they have an outsized impact on making a campaign hit home.
Honestly, even the most seasoned marketers feel their strategies aren’t ever fully optimized – that 3% often gets the best of us.
I’ve heard similar insights across industries.
The journey to craft an impeccable campaign or launch a transformative product feels endlessly intricate…even when you’re so close. There’s always an additional layer of understanding, a parameter to adjust, a final tweak.
What’s proven essential for Tommy is building legitimacy and trust over trying to cater to a generic crowd. By focusing on producing valuable, resonant content and testing before launch, he aligns his efforts with audience needs and scales effectively.
Don’t create for everyone, and don’t build on speculations. Focus on solid data and proven engagement. The remaining polish becomes significantly more manageable.
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