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Comprehensive 30-Step Playbook for Best Practices in Copywriting and Creating High Converting Content for B2B Audiences on LinkedIn

Introduction

Whether you're a seasoned marketer or just getting started, this playbook will guide you through the best practices for copywriting and creating high-converting content for B2B audiences on LinkedIn. We'll be drawing insights from experts like Tommy Clark, Ken Yarmosh, Neville Medhora, and Logan Lyles to provide you with a comprehensive guide.

Step 1: Understand Your Audience

Source: #21 - Tommy Clark

  • Identify and define your Ideal Customer Profile (ICP).

  • Focus on the decision-makers within organizations.

Step 2: Define Your Why

Source: #21 - Tommy Clark

  • Answer why your ICP should follow you.

  • Use your personal or brand story as the foundation.

Step 3: Create an Introduction Post

Source: #21 - Tommy Clark

  • Introduce yourself and your company in a compelling way.

  • Share your origin story with relevant media assets.

Step 4: Use Data to Refine Your Messaging

Source: #20 - Ken Yarmosh

  • Leverage data from satisfied clients to refine services and messaging.

Step 5: Break Down Content into Funnels

Source: #21 - Tommy Clark

  • Utilize a mix of top, middle, and bottom of the funnel content.

  • Aim for a balance of 10-20% top, 60-70% middle, and 10-20% bottom.

Step 6: Leverage LinkedIn's Algorithm

Source: #21 - Tommy Clark

  • Engage with other users by leaving thoughtful comments and sending connection requests to boost visibility.

Step 7: Use Hooks in Text Posts

Source: #21 - Tommy Clark

  • The first two lines are crucial to grabbing the audience's attention.

  • Use strong, engaging hooks in your posts.

Step 8: Optimize Content Formats

Source: #21 - Tommy Clark

  • Employ short-form video content, carousel posts, and posts with relevant media.

Step 9: Be Consistent

Source: #21 - Tommy Clark

  • Consistency in posting content is key to gathering meaningful data and building momentum.

Step 10: Focus on Conversions Over Virality

Source: #20 - Ken Yarmosh

  • Aim to engineer content that leads to meaningful conversions rather than just going viral.

Step 11: Document, Template, Automate (DTA)

Source: #20 - Ken Yarmosh

  • Use the DTA framework to streamline your content creation process.

Step 12: Emphasize Simplification in Copywriting

Source: #19 - Neville Medhora

  • Aim to reduce the amount of brain cycles required for comprehension. Simplify.

Step 13: Use the AIDA Framework

Source: #19 - Neville Medhora

  • Attention, Interest, Desire, Action: Use this framework for crafting compelling copy.

Step 14: Story-Based Hooks

Source: #21 - Tommy Clark

  • Create story-based hooks to engage your audience emotionally.

Step 15: Analyze Successful Posts

Source: #21 - Tommy Clark

  • Regularly analyze your successful posts to understand why they performed well and refine your strategy.

Step 16: Leverage SEO and Content Marketing

Source: #20 - Ken Yarmosh

  • Use SEO principles to ensure your content is discoverable.

Step 17: Engage with Niche Communities

Source: Logan Lyles Podcast

  • Comment and connect with niche communities to build a following and enhance reach.

Step 18: Repurpose Content

Source: #20 - Ken Yarmosh and Logan Lyles Podcast

  • Convert long-form content into multiple short-form pieces to maximize its utility.

Step 19: Focus on High-Quality Video Content

Source: Logan Lyles Podcast

  • Use tools like Logitech webcams and affordable microphones for high-quality video production.

Step 20: Utilize Client Interactions

Source: Logan Lyles Podcast

  • Share client interactions on LinkedIn as a form of authentic content.

Step 21: Use Social Proof in Hooks

Source: #21 - Tommy Clark

  • Incorporate specific numbers and social proof to improve engagement.

Step 22: Create Engagement Pods

Source: #21 - Tommy Clark

  • Use engagement pods to increase visibility.

Step 23: Regular Analyses of Analytics

Source: #21 - Tommy Clark

  • Analyze analytics regularly to adjust and optimize your content strategy.

Step 24: Capture Ideas Quickly

Source: #20 - Ken Yarmosh

  • Immediately capture content ideas for future use.

Step 25: Include Clear Calls to Action

Source: #19 - Neville Medhora

  • Always include a clear and compelling call to action in your posts.

Step 26: Engage Authentically

Source: Logan Lyles Podcast

  • Network and engage authentically with others to build strong community ties.

Step 27: Early Adoption of Trends

Source: #21 - Tommy Clark

  • Stay on top of social media trends like TikTok-style content for quick wins.

Step 28: Open Loop Technique

Source: #21 - Tommy Clark

  • Create an open loop at the end of your posts to increase reader engagement and curiosity.

Step 29: Humility and Authenticity

Source: Logan Lyles Podcast

  • Be humble and authentic in all your interactions and content.

Step 30: Share Employee Content

Source: Logan Lyles Podcast

  • Encourage employees to create and share content on LinkedIn to increase reach and visibility.

Conclusion

By following these 30 steps, you'll be well on your way to creating compelling, high-converting content that resonates with your B2B audience on LinkedIn. Consistency, authenticity, and strategic planning are the keys to success.