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[Brené Brown] The power of vulnerability TED
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[Brené Brown] The power of vulnerability TED

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Brené Brown

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00:00 Degrees in social work, embracing life's mess. 04:05 Fear of disconnection defines universal human shame.

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“If you cannot measure it, it does not exist.”
— Brené Brown
“One of the big sayings in social work is lean into the discomfort of the work.”
— Brené Brown
“Because by the time you're a social worker for ten years, what you realize is that connection is why we're here. It's what gives purpose and meaning to our lives. This is what it's all about.”
— Brené Brown
“So very quickly, really, about six weeks into this research, I ran into this unnamed thing that absolutely unraveled connection in a way that I didn't understand or had never seen. And so I pulled back out of the research and thought, I need to figure out what this is. And it turned out to be shame. And shame is really easily understood as the fear of disconnection. Is there something about me that if other people know it or see it, that I won't be worthy of connection? The things I can tell you about it, it's universal.”
— Brené Brown
“And that was the people who have a strong sense of love and belonging believe they're worthy of love and belonging. That's it. They believe they're worthy.”
— Brené Brown

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Brené Brown

So I'll start with this. A couple years ago, an event planner called me because I was going to do a speaking event. And she called, and she said, I'm really struggling with how to write about you on the little flyer. And I thought, well, what's the struggle? And she said, well, I saw you speak, and I'm going to call you a researcher, I think. But I'm afraid if I call you a researcher, no one will come because they'll think you're boring and irrelevant. And I was like, okay. And she said, so. But the thing I liked about your talk is, you know, you're a storyteller.

Brené Brown

So I think what I'll do is just call you a storyteller. And of course, the academic, insecure part of me was like, you're going to call me a what? And she said, I'm going to call you a storyteller. And I was like, why not magic pixie? I was like, let me think about this for a second. And so I tried to call deep on my courage, and I thought, you know, I am a storyteller. I'm a qualitative researcher. I collect stories. That's what I do. And maybe stories are just data with a soul, you know? And maybe I'm just a storyteller.

Brené Brown

So I said, you know what? Why don't you just say, I'm a researcher, storyteller? And she went, there's no such thing. So I'm a researcher, storyteller, and I'm going to talk to you today. We're talking about expanding perception. And so I want to talk to you and tell some stories about a piece of my research that fundamentally expanded my perception and really actually changed the way that I live and love and work and parent. And this is where my story starts. When I was a young researcher doctoral student my first year, I had a research professor who said to us, here's the thing. If you cannot measure it, it does not exist. And I thought he was just sweet talking to me.

Brené Brown

I was like, really? And he's like, absolutely. So you have to understand that I have a bachelor's in social work, a master's in social work, and I was getting my PhD in social work. So my entire academic career was surrounded by people who kind of believed in the life's messy, love it, and I'm more the life's messy. Clean it up, organize it, and put it into a bento box. And so to think that I had found my way to found a career that takes me really one of the big sayings in social work is lean into the discomfort of the work. And I'm like, knock discomfort upside the head and move it over and get all A's. That was my mantra. So I was very excited about this.

Brené Brown

And so I thought, you know what? This is the career for me because I am interested in some messy topics, but I want to be able to make them not messy. I want to understand them. I want to hack into these things that I know are important and lay the code out for everyone to see. So where I started was with connection. Because by the time you're a social worker for ten years, what you realize is that connection is why we're here. It's what gives purpose and meaning to our lives. This is what it's all about. It doesn't matter whether you talk to people who work in social justice and mental health and abuse and neglect.

Brené Brown

What we know is that connection. The ability to feel connected is neurobiologically, that's how we're wired. It's why we're here. So I thought, you know what? I'm going to start with connection. Well, you know that. That situation where you get an evaluation from your boss, and she tells you 37 things that you do. Really awesome. And one thing that you kind of, you know, an opportunity for growth, and all you can think about is that opportunity for growth, right? Well, apparently this is the way my work went as well.

Brené Brown

Because when you ask people about love, they tell you about heartbreak. When you ask people about belonging, they'll tell you their most excruciating experiences of being excluded. And when you ask people about connection, the stories they told me were about disconnection. So very quickly, really, about six weeks into this research, I ran into this unnamed thing that absolutely unraveled connection in a way that I didn't understand or had never seen. And so I pulled back out of the research and thought, I need to figure out what this is. And it turned out to be shame. And shame is really easily understood as the fear of disconnection. Is there something about me that if other people know it or see it, that I won't be worthy of connection? The things I can tell you about it, it's universal.

Brené Brown

We all have it. The only people who don't experience shame have no capacity for human empathy or connection. No one wants to talk about it. And the less you talk about it, the more you have it. What underpinned this shame? This I'm not good enough, which we all know. That feeling. I'm not blank enough. I'm not thin enough, rich enough, beautiful enough, smart enough, promoted enough.

Brené Brown

The thing that underpinned this was excruciating vulnerability. This idea of, in order for connection to happen, we have to allow ourselves to be seen, really seen. And you know how I feel about vulnerability. I hate vulnerability. And so I thought, this is my chance to beat it back with my measuring stick. I'm going in, I'm going to figure this stuff out. I'm going to spend a year, I'm going to totally deconstruct shame. I'm going to understand how vulnerability works, and I'm going to outsmart it.

Brené Brown

So I was ready, and I was really excited. As you know, it's not going to turn out well. You know this. So I could tell you a lot about shame, but I'd have to borrow everyone else's time. But here's what I can tell you that it boils down to, and this may be one of the most important things that I've ever learned. In the decade of doing this research, my one year has turned into six years. Thousands of stories, hundreds of long interviews, focus groups. At one point, people were sending me journal pages and sending me their stories, thousands of pieces of data in six years.

Brené Brown

And I kind of got a handle on it. I kind of understood. This is what shame is. This is how it works. I wrote a book. I published a theory. But something was not okay. And what it was is that if I roughly took the people I interviewed and divided them into people who really have a sense of worthiness, that's what this comes down to, a sense of worthiness.

Brené Brown

They have a strong sense of love and belonging and folks who struggle for it and folks who are always wondering if they're good enough. There was only one variable that separated the people who have a strong sense of love and belonging and the people who really struggle for it. And that was the people who have a strong sense of love and belonging believe they're worthy of love and belonging. That's it. They believe they're worthy. And to me, the hard part of the one thing that keeps us out of connection is our fear that we're not worthy of connection was something that, personally and professionally, I felt like I needed to understand better. So what I did is I took all of the interviews where I saw worthiness, where I saw people living that way, and just looked at those. What do these people have in common? And I have a slight office supply addiction, but it's another talk.

Brené Brown

So I had a Manila notebook, a Manila Folder, and I had a sharpie and I was like, what am I going to call this research? And the first words that came to my mind were wholehearted. These are kind of wholehearted people living from this deep sense of worthiness. So I wrote at the top of the Manila folder, and I started looking at the data. In fact, I did it first in a four day, very intensive data analysis where I went back, pulled these interviews, pulled the stories, pulled the incidents. What's the theme? What's the pattern? My husband left town with the kids because I always go into this kind of Jackson Pollock crazy thing where I'm just like writing and going and kind of just in my researcher mode. And so here's what I found. What they had in common was a sense of courage. And I want to separate courage and bravery for you for a minute.

Brené Brown

Courage. The original definition of courage when it first came into the english language, it's from the latin word cur, meaning heart. And the original definition was to tell the story of who you are with your whole heart. And so these folks had very simply the courage to be imperfect. They had the compassion to be kind to themselves first and then to others, because, as it turns out, we can't practice compassion with other people if we can't treat ourselves kindly. And the last was they had connection. And this was the hard part. As a result of authenticity, they were willing to let go of who they thought they should be in order to be who they were, which is you have to absolutely do that for connection.

Brené Brown

The other thing that they had in common was they fully embraced vulnerability. They believed that what made them vulnerable made them beautiful. They didn't talk about vulnerability being comfortable, nor did they really talk about it being excruciating, as I had heard earlier in the shame. Interviewing they just talked about it being necessary. They talked about the willingness to say I love you first, the willingness to do something where there are no guarantees, the willingness to breathe through waiting for the doctor to call after your mammogram, the willing to invest in a relationship that may or may not work out. They thought this was fundamental. I personally thought it was betrayal. I could not believe I had pledged allegiance to research where our job, you know, the definition of research is to control and predict, to study phenomenon for the explicit reason to control and predict.

Brené Brown

And now my very, you know, my mission to control and predict had turned up the answer, that the way to live is with vulnerability and to stop controlling and predicting. This led to a little breakdown, which actually looked more like this. And it did. It led to a I called a breakdown my therapist calls it a spiritual awakening. Spiritual awakening sounds better than breakdown, but I assure you it was a breakdown. And I had to put my data away and go find a therapist. Let me tell you something. You know who you are when you call your friends and say, I think I need to see somebody.

Brené Brown

Do you have any recommendations? Because about five of my friends were like, woo, I wouldn't want to be your therapist. And I was like, what does that mean? And they're like, I'm just saying, you know, like, don't bring your measuring stick. I was like, okay. So I found a therapist. My first meeting with her, Diana. I brought in my list of the way the wholehearted live. And I sat down and she said, you know, how are you? And I said, I'm great. I'm okay.

Brené Brown

And she said, what's going on? And I said, and this is a therapist who sees therapists because we have to go to those because their B's meters are good. And so I said, here's the thing. I'm struggling. And she said, what's the struggle? And I said, well, I have a vulnerability issue. And, you know, and I know that vulnerability is kind of the core of shame and fear and our struggle for worthiness, but it appears that it's also the birthplace of joy, of creativity, of belonging, of love. And I think I have a problem. And I just. I need some help.

Brené Brown

And I said, but here's the thing. No family stuff, no childhood shit. I just. I just need some strategies. Thank you. So she goes like this, and then I said, it's bad, right? She said, it's neither good nor bad. It just is what it is. And I said, oh, my God, this is going to suck.

Brené Brown

And it did, and it didn't. And it took about a year. And you know how there are people that, like, when they realize that vulnerability and tenderness are important, that they kind of surrender and walk into it? A, that's not me. And b, I don't even hang out with people like that. For me, it was a year long street fight. It was a slugfest. Vulnerability pushed. I pushed back.

Brené Brown

I lost the fight, but probably won my life back. And so then I went back into the research and spent the next couple of years really trying to understand what they. The wholehearted, what the choices they were making. And what are we doing with vulnerability? Why do we struggle with it so much? Am I alone in struggling with vulnerability? No. So this is what I learned. We numb vulnerability when we're waiting for the call. It was funny. I sent something out on Twitter and on Facebook that says, how would you define vulnerability? What makes you feel vulnerable? And within an hour and a half, I had 150 responses because I wanted to know, you know, what's out there.

Brené Brown

Having to ask my husband for help because I'm sick and we're newly married. Initiating sex with my husband, initiating sex with my wife. Being turned down. Asking someone out, waiting for the doctor to call back, getting laid off, laying off people. This is the world we live in. We live in a vulnerable world. And one of the ways we deal with it is we numb vulnerability. And I think there's evidence, and it's not the only reason this evidence exists, but I think that it's a huge cause, we are the most in debt, obese, addicted and medicated adult cohort in us history.

Brené Brown

The problem is, and I learned this from the research, that you cannot selectively numb emotion. You can't say, here's the bad stuff, here's vulnerability, here's grief, here's shame, here's fear, here's disappointment. I don't want to feel these. I'm going to have a couple of beers and a banana nut muffin. I don't want to feel these. And I know that's knowing laughter. I hack into your lives for a living. I know that's God.

Brené Brown

You can't numb those hard feelings without numbing the other affects our emotions. You cannot selectively numb. So when we numb those, we numb joy, we numb gratitude, we numb happiness. And then I. We are miserable, and we are looking for purpose and meaning, and then we feel vulnerable. So then we have a couple of beers and a banana nut muffin, and it becomes this dangerous cycle. One of the things that I think that we need to think about is why and how we numb. And it doesn't just have to be addiction.

Brené Brown

The other thing we do is we make everything that's uncertain certain. Religion has gone from a belief in faith and mystery to certainty. I'm right, you're wrong. Shut up. That's it. Just certain. The more afraid we are, the more vulnerable we are, the more afraid we are. This is what politics looks like today.

Brené Brown

There's no discourse anymore. There's no conversation. There's just blame. You know how blame is described in the research? A way to discharge pain and discomfort? We perfect. If there's anyone who wants their life to look like this, it would be me. But it doesn't work, because what we do is we take fat from our butts and put it in our cheeks, which just, I hope in 100 years, people will look back and go, wow. And we perfect. Most dangerously, our children.

Brené Brown

Let me tell you what we think about children. They're hardwired for struggle when they get here, when you hold those perfect little babies in your hand. Our job is not to say, look at her. She's perfect. My job is just to keep her perfect. Make sure she makes the tennis team by fifth grade and Yale by 7th grade. That's not our job. Our job is to look and say, you know what? You're imperfect and you're wired for struggle, but you are worthy of love and belonging.

Brené Brown

That's our job. Show me a generation of kids raised like that, and we'll end the problems I think that we see today. We pretend that what we do doesn't have an effect on people. We do that in our personal lives. We do that corporate. Whether it's a bailout, an oil spill, a recall, we pretend like what we're doing doesn't have a huge impact on other people. I would say to companies, this is not our first rodeo, people. We just need you to be authentic and real and say, we're sorry.

Brené Brown

We'll fix it. But there's another way. And I'll leave you with this. This is what I have found. To let ourselves be seen, deeply seen, vulnerably seen. To love with our whole hearts, even though there's no guarantee. And that's really hard. And I can tell you, as a parent, that's excruciatingly difficult to practice.

Brené Brown

Gratitude and joy in those moments of kind of terror, when we're wondering, can I love you this much? Can I believe in this as passionately? Can I be this fierce about this? Just to be able to stop? And instead of catastrophizing what might happen to say, I'm just so grateful because to feel this vulnerable means I'm alive. And the last, which I think is probably the most important, is to believe that we're enough. Because when we work from a place I believe that says I'm enough, then we stop screaming and start listening. We're kinder and gentler to the people around us, and we're kinder and gentler to ourselves. That's all I have.

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1️⃣ One Sentence Summary

Embracing vulnerability leads to wholehearted living and deeper connections.

🔑 Key Themes
  1. Vulnerability: Necessary for connection and wholehearted living

  2. Shame: Fear of disconnection and not being enough

  3. Worthiness: Believing in one's own value and lovability

  4. Courage: Embracing imperfection and being authentic

  5. Numbing emotions: Coping mechanism that hinders joy and connection

  6. Uncertainty: Seeking certainty in an uncertain world

  7. Self-acceptance: Believing that we are enough as is

💬 Keywords
  1. Brené Brown

  2. Researcher

  3. Storyteller

  4. Connection

  5. Vulnerability

  6. Shame

  7. Worthiness

  8. Love

  9. Belonging

  10. Courage

  11. Compassion

  12. Authenticity

  13. Imperfection

  14. Wholehearted

  15. Breakdown

  16. Spiritual awakening

  17. Therapist

  18. Numbing

  19. Addiction

  20. Emotions

  21. Joy

  22. Gratitude

  23. Happiness

  24. Uncertainty

  25. Politics

  26. Blame

  27. Perfection

  28. Children

  29. Struggle

  30. Empathy

📚 Timestamped overview

00:00 Excited about career in social work.

04:05 Research revealed that people associate love with heartbreak, belonging with exclusion, and connection with disconnection, which led to the discovery of shame as the fear of disconnection due to feeling unworthy.

08:01 Researched wholehearted people with courage.

09:43 Embracing vulnerability as necessary for love and relationships.

14:13 Lost fight, regained life. Researched vulnerability, discovered value.

16:21 Numbing emotions leads to misery and vulnerability.

19:29 Gratitude, joy, vulnerability, and self-acceptance lead to kindness.

📚 Timestamped overview

00:00 Degrees in social work, embracing life's mess.

04:05 Fear of disconnection defines universal human shame.

08:01 Research on wholeheartedness and the common theme.

09:43 Embracing vulnerability for true beauty and growth.

14:13 Struggling with vulnerability, learning its impact.

16:21 Inability to selectively numb leads to misery.

19:29 Gratitude, joy, vulnerability, belief, kindness, enough.

❇️ Key topics and bullets
How to Create Content Like This

Here are a few suggestions for how other creators could replicate the success of this viral video, based on the content of the transcript:

  1. Share personal stories and struggles. Brené Brown opens up about her own challenges with vulnerability, perfectionism, and numbing emotions. Being authentic and relatable helps the audience connect.

  2. Distill research findings into engaging anecdotes. As a qualitative researcher, Brown skillfully weaves stories and examples throughout to illustrate her points in a compelling way. Bring dry data to life.

  3. Infuse humor. Despite the heavy topics, Brown works in moments of levity, like joking about her "breakdown" that her therapist called a spiritual awakening. Well-placed humor makes serious content more palatable.

  4. Build up to meaningful insights. The talk follows a clear arc, culminating in Brown's hard-won learnings about wholehearted living, vulnerability and worthiness. Structure content to deliver impactful takeaways.

  5. End with an inspiring call-to-action. Brown closes with a moving charge for the audience to believe in their inherent worthiness. Leave listeners with uplifting, actionable messages they can apply in their own lives.

The key is sharing resonant human experiences, harnessing the power of storytelling, balancing humor and poignancy, and delivering perspectivechanging insights. Focus on authenticity, relatability and leaving the audience inspired.

Anatomy of Good Content

This transcript is from a TED Talk by Brené Brown, a well-known researcher and storyteller. The structure of her talk is effective in engaging the audience and conveying her message about the power of vulnerability.

What makes this content good:

  1. Personal anecdotes: Brown begins with a relatable story about her interaction with an event planner, which helps the audience connect with her on a personal level.

  2. Humor: She incorporates humor throughout the talk, making the content more enjoyable and keeping the audience engaged.

  3. Clear narrative: Brown's talk follows a clear narrative structure, from her initial research on connection and shame to her personal struggles with vulnerability and her eventual insights.

  4. Vulnerability: By sharing her own struggles and journey, Brown demonstrates the very vulnerability she is advocating for, making her message more authentic and powerful.

  5. Concrete examples: She provides specific examples of what vulnerability looks like in everyday life, helping the audience understand and relate to the concept.

  6. Emotional appeal: Brown's talk touches on universal human experiences and emotions, such as the fear of disconnection and the desire for love and belonging, creating an emotional resonance with the audience.

  7. Actionable insights: She offers practical insights and lessons learned from her research, giving the audience something to take away and apply to their own lives.

The combination of personal storytelling, humor, clear structure, vulnerability, concrete examples, emotional appeal, and actionable insights makes this talk an engaging and effective piece of content.

Anatomy of Good Content

Here's why Brené Brown's TED talk on the power of vulnerability is so compelling:

Engaging storytelling: Brené begins with a humorous anecdote about her conversation with an event planner, immediately drawing the audience in and setting a relatable tone. Throughout the talk, she weaves personal stories and experiences into her narrative, making the content more engaging and memorable.

Clear theme and structure: The central theme of the talk – the importance of vulnerability – is introduced early on and remains the focal point throughout. Brené's research findings are presented in a logical sequence, moving from her initial exploration of connection and shame to her "breakdown" and eventual understanding of wholehearted living.

Authentic delivery: Brené's speaking style is genuine, honest, and often humorous. She openly shares her own struggles with vulnerability, which makes her message more authentic and relatable to the audience. This authenticity helps to build trust and establishes her credibility as a researcher and storyteller.

Powerful insights and takeaways: The talk is filled with thought-provoking insights, such as the idea that vulnerability is the birthplace of joy, creativity, belonging, and love. Brené also shares practical takeaways, like the importance of self-compassion and the need to embrace imperfection. These insights inspire the audience to reflect on their own lives and consider how they can live more wholeheartedly.

Emotional resonance: Brené's talk touches on universal human experiences, such as the fear of not being worthy of connection and the struggle to be vulnerable. By addressing these deep-seated emotions, she creates a strong emotional connection with her audience, making her message more impactful and memorable.

Effective use of humor: Despite the serious nature of the topic, Brené uses humor throughout the talk to keep the audience engaged and to lighten the mood when discussing heavy subjects. Her self-deprecating jokes and witty observations make the content more enjoyable and help to break down barriers between the speaker and the audience.

Inspiring call to action: The talk concludes with a powerful call to action, encouraging the audience to embrace vulnerability, to believe that they are enough, and to live wholeheartedly. This inspiring message leaves the audience with a sense of purpose and motivation to make positive changes in their lives.

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