How do you sustain profitability given the uncertain times that we're going through? One of the things I love about what I do is I get to talk to a lot of people like you. Folks are really dedicated to a better world and are really working hard to sync up what you do for work and in your business with bringing about that better world. And recently, I've been talking to some people, you know, in more private settings and Client sessions and talking with colleagues and the correspondence I get, and people are talking to me about the uncertainty, the ups and downs. So I wanted to do this episode on how to sustain profitability in uncertain times and give you both a sense of, like, hey. You're not the only one, and also give you some suggestions that can really help. Hi. My name is Paul Zoellizer, and welcome to the Awarepreneurs podcast. On this show, we dive deep into wisdom from some of the world's leading social entrepreneurs.

Our goal is to help you increase your positive impact, your profitability, and your Quality alert. Before we get into today's topic, I have 1 request. If you could hit subscribe and do a review on your favorite podcast app, It helps more people learn how to have a positive impact through a values based business. Thanks so much. Today, I'm your guest and your host. It's time for our monthly solo episode, and our topic is how to sustain profitability in uncertain times. And just I wasn't only running things around in my big bald head. I put this out on social media and in my newsletter, and I got some Fabulous, you know, feedback and some input.

For instance, somebody on Instagram said, I know one thing I'm actively working on doing is rolling out new offers that are lower ticket to increase cash flow. We'll talk about that multiple streams of revenue strategy today. Somebody emailed in when I wrote a newsletter on this topic asking for people's experiences about how this person was feeling pushed to do high ticket coaching, you know, upwards of 50,000, $100,000 or more and how that was what some of their colleagues were doing, and they felt pushed to do it, but that it didn't feel aligned with them. They were struggling with how to create that sustainable profitability, and We're looking at some of these issues themselves, and somebody else reached out real vulnerably on LinkedIn and said, I'm actually Thinking of getting a job, it's been a rough couple years, and I'm going through things like, am I hireable, and what can I expect in terms of salary, and How would people think about me after, you know, quite a few years of a path of entrepreneurship and being in my own business? Some I just wanted to give you some real world data. Not everybody is experiencing challenges when it comes to profitability, but a number of people are. And if you've seen some ups and downs, or you've seen a decrease. I just wanted to let you know there are other people who are experiencing this, And let's dive into some suggestions about what you can do to be more steadily Profitable without those big ups and downs that can be such emotional challenge. You know? I know for me, When there's bigs up and down, that's really hard as opposed to more steady as an entrepreneur.

That's what I want for you. First, I wanted to start on a mindset level, like, what are you bringing to the conversation? And For many years, I did this work with entrepreneurs from a mindset and spiritual practice Perspective, and it's still very important to me. Even when I talk about it less, it's still personally very important, and it's something I bring up with clients, lead with that a little bit less but I do wanna start today's episode with a teaching that I've worked with for many years, and I like to call it steady loving presence in the marketplace. So if you think about things feeling uncertain and people being hesitant, whether we're talking climate or the political polarization that we're And there's lots of uncertainty and things to be nervous about. But if we bring hesitancy and nervousness and a lot of ups and downs in our own internal energy with our own business and how we're showing up with our clients or in our marketing or in our networking. That's not helpful. So finding ways to work with our own internal it's not that you don't Have feelings. It's not that some days you don't feel great, and other days as an entrepreneur, you're like, I don't know.