"Entrepreneurship and Innovation: And I thought, for sure this has to exist. So I Googled it and of course it didn't. And I just started building it right then and there. Basically, I wrote the business plan the next day, like in bed, kind of hungover from the party and it was really off to the races."

"Innovative Salon Ventures: So we hired a head of hair from Frederick Fakai, but once a week, we basically there wasn't any service to do this, but we didn't airbnb the salon. But we negotiated with a salon owner to utilize his salon, like when he had it closed."

"Freelancing Challenges": "I realized that it is incredibly difficult for people who are freelancers to not only do the job that they're actually good at or that they actually want to be doing, but also to do the administrative tasks, the operational tasks, getting clients the business development, keeping the flywheel of clients, moving all of that accounting, taxes, whatever it is. All of these other things that are really heavily involved in a business are extremely difficult."

"Redefining Success in Salon Jobs: 'We definitely worked harder to make a better wage for our stylists and give them a really nice piece of the pie. And that was really exciting because it was really creating jobs that were like, you could make a decent income, you could have the freedom that you wanted to, you could do what you loved.'"

"Challenges of Integrating Art and Tech: They all kind of have different personalities, and they like being themselves, which is amazing. But we were kind of like a tech company, and these are people who are working with their hands. So we're asking them, how come you didn't check your emails and you didn't get the answer, the text messages? And they're like, yeah, because I'm blowing out this person's hair or doing this person's makeup."

"Importance of Customer Interaction: Handling a customer in a really nice way and a really kind of nice, consistent, high end way is a great skill set to have. And also it helps you improve."

"Building a Luxurious Brand in the Digital Age: 'Just because we wanted it to feel luxurious, we wanted it to feel fancy, even though it's in the comfort of your own home...So it's a lot harder to promote with a static photo and also what's the meaning behind that?...And also just really listening to the customer and really understanding what they want.'"

"Efficiency in Personal Styling: 'Because we want the best of the best in each category to be able to execute in that category. And then also just for client efficiencies, you can get your hair, your makeup and your nails done in an hour, ready to go looking, know all the modalities and you don't have to worry about, oh, well, it's going to take 2 hours because whatever Sally does hair and the makeup.'"

"Challenges in Expanding Beauty Services: Carrying all the makeup from place to place was a lot heavier than carrying the hair supplies from place to place because there's just more of it. And then also cleaning of the brushes and the nails needed different things, different tools and things could spill. So we always got a specialist in the category to lead the growth of the category. But it was always challenging to put on another category. But it was also very exciting. And it was so exciting to kind of see the vision come to life of being able to have all of these amazing beauty services in the comfort of your own home."

"Value of Word-of-Mouth Marketing: People talked about us a lot, and we were buzzworthy, and that was part of the joy of building the business, was creating a lot of momentum in that way."