Welcome to invest in yourself the digital entrepreneur podcast. Join the podcast mogul Phil Better as he interviews successful entrepreneurs that make their living in the digital world. Now let's join your host Phil Better as his special guest today on Invest in Yourself, the digital entrepreneur podcast. Ladies and gentlemen, welcome back to Invest in Yourself, the digital entrepreneur podcast. I am, of course, your host with the most Phil Better, the podcast mogul. And today's guest, after twenty years in corporate America during the pandemic, they pivoted so that they could help more executive women change their way of life and choosing to grow in a different career path. Today, I'm very happy to have Janine Bluffin. I I should've asked you before.

I always forget to ask. My guest

is one. It's Jenny Blumenthal.

Jenny Blumenthal from corporate rehab. Jenny, thank you so much for being here.

Thanks, Phil. I appreciate you having me on.

We went through the whole thing beforehand, and the one question I keep forgetting is how to pronounce the last names. My god. I'm so sorry for No worries. Horribly butchering. I I'm the same way. I have a French last name, so better isn't my last name as my listeners know. It's Lemire, but, it's a hard name for some Anglophones to say. So I changed it to Better, so I apologize.

But, Janine, thank you so much for being here today.

Thanks for having me. I'm excited for this conversation.

So you started in corporate America helping Fortune 500 companies with their growth strategy, dealing with the digital world because we're now in a digital age. And then you decide when the world shut down to be like, not for me anymore. I'm going to decide to try something completely new.

Yep. That's about it. Yeah.

And Why? What what was the why behind deciding to go from a secure job or the safety that most of us grow up with working for multi big companies to flying on your own, flying it solo?

I think that's actually in your question lies the answer. Part of the reason I stayed so long was the security, the financial security, and knowing that if I just hustled harder and pushed myself more, I'd get to that next level. And when I got there and actually achieved all the things I had set out to achieve, I felt pretty empty inside, inside, and it didn't fill me up the way I had hoped that it would. And so for me, it was a moment of saying, in the pandemic, well, there was a couple things that happened where, our, next door neighbor unfortunately passed away early on, and we passed his car. And it was still strewn with papers and half drunk water bottles. And I was thinking, boy, if that's me tomorrow, like, am I happy with this trade off that I'm making of working, you know, fourteen hours a day and not getting to see my kids grow up? I loved a lot of the work that I did. I was really proud of my team, but I got to a point in the middle of the pandemic when everything shut down, and I had an opportunity to get really quiet inside and say, is this still actually lighting me up? Is this still what I want to be doing with my life? And the answer, unfortunately, for me at that point was no. And so, it really pushed me to do to challenge myself to look at the way I was living my life, the things that I was spending my time on, and decide whether they were someone else's dreams that I was living out or were they were my own.

And that's really what pushed me off, into into entrepreneurship. At that point, I was actually experiencing extreme burnout. I didn't really understand at the time because at 2019 and 2020, we didn't have those words. And so I was on three planes a week. I was running a $300,000,000 business unit. I was, you know, managing 300 people, and I thought I was doing all the things I had set out to do, but there was this this, lack of fulfillment that kind of kept, speaking to me in different ways of, I don't think this is what I'm supposed to be doing, and it really took the world getting quiet to, decide to make that pivot. And so now I get to help leaders thrive, and I'm really excited about it.