Awarepreneurs - #301: Awarepreneurs Interview - Emily Kane Miller

🔖 Titles

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1. "Measuring Impact: How Ethos Tracking Helps Organizations Assess Social Value" 2. "Data and Humanity: Balancing Metrics and Narratives in Social Impact Work" 3. "From Graphs to Stories: Enhancing Conversations with Nuanced Data" 4. "Building a Soulful Business: Using Data to Preserve Purpose and Heart" 5. "Efficiency and Impact: Leveraging Ethos Tracking for Small Organizations" 6. "Beyond Attendance: Deepening Impact Analysis with Ethos Tracking" 7. "Empowering Changemakers: Ethos Tracking as a Resource for Business Management" 8. "Supersizing Social Good: Using Ethos Tracking to Amplify Value" 9. "The Data-Driven Difference: How Ethos Tracking Enhances Startup Success" 10. "Creating Value in the World: Ethos Tracking for Organizations of All Sizes"

💬 Keywords

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multinational CPG company, social impact program, value, community, brand, Ethos tracking, key issue areas, social impact efforts, employee volunteerism, corporate giving, supply chain management, product donations, advocacy, social media platforms, engagement, strategy, informed decisions, cash donations, in-kind donations, issues, 2023 Impact Report, employees, mindset, tracking tool, metrics, data, narratives, anecdotes, resources, spirit, AI, nuanced data, graph, spreadsheet, depth, B Corp certification, vendors, clients, community support, organization growth, business development, storytelling, outreach, small organization, soul, heart, benchmarks, literacy program, KPIs, parent engagement, after-school hours, teacher training, community, user experience, collective goals, anecdotes, stories, platform, models, expertise, nonprofits, for-profit businesses, governments, leaders, resources, data, value, contributing to society, regulatory lawyer, rules, technological tools, corporate social responsibility, philanthropy, QuickBooks, SaaS platform, startups, storytelling, investment, presentation of data, Emily, startup ecosystem, success, strengths, passions, expertise, LinkedIn, starting small, proof of concept, Ethos tracking platform, value, nonprofits, foundations, corporations, start-ups, Fortune 500 companies, financial donations, supply chain management, employee engagement, advocacy work, 14 different categories, levers, surveys, data gathering, analytics, stakeholders.

💡 Speaker bios

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Emily Kane Miller is a regulatory lawyer with a passion for data and specificity. Realizing the limitations of traditional tools in the field of corporate social responsibility and philanthropy, she became determined to create a more dynamic and comprehensive solution. For 15 years, Emily saw the need for a QuickBooks-like platform that could handle social impact work across various sectors and connect seemingly disparate efforts. She wanted a technology ecosystem that could track progress, outcomes, and tie different initiatives together towards a common goal. Frustrated by the lack of such a tool, Emily took matters into her own hands and built a SaaS platform to address these needs.

ℹ️ Introduction

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"On this episode of Awarepreneurs, host Paul Zelizer interviews Emily Kane Miller, a regulatory lawyer and founder of the SaaS platform called Ethos tracking. Emily discusses the challenges faced by companies in navigating their social impact efforts and how Ethos tracking can help. She shares how a multinational CPG company has used Ethos tracking to identify key issue areas and track their social impact efforts, leading to more informed decision-making and a shift in their impact strategy. Emily stresses the importance of integrating narratives and data to create more depth and connection in impact work. She also discusses how Ethos tracking has helped her own small organization manage their B Corp certification and be more strategic in business development. Emily emphasizes the need to preserve the soul and heart of the work while using data effectively. She shares her journey in creating the Ethos tracking platform and highlights its benefits for a wide range of entities, from nonprofits to corporations. Through Ethos tracking, organizations can measure and track their contributions across various categories and gather data for analytics and storytelling. Join Paul and Emily as they discuss how to use data and storytelling to create meaningful impact."

❇️ Key topics and bullets

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Topics Covered: - Introduction to the multinational CPG company with a social impact program - Uncertainty about the value of social impact work to the community and brand - Use of Ethos tracking to identify key issue areas and track social impact efforts - Focus on employee volunteerism, corporate giving, supply chain management, and product donations - Emphasizing advocacy and engagement on social media platforms - Shift in strategy and decision-making with the implementation of tracking system - Prediction of significant improvement in 2023 Impact Report - Mindset shift among employees towards understanding their individual contributions - Ease of managing and understanding social impact efforts with tracking tool - Importance of narrative storytelling and integrating data and tools in the impact space - Balancing metrics and data with the spirit of an organization - Conversations about using nuanced data without becoming too transactional - Introduction of sponsor offering strategy session packages for entrepreneurs - Discussion of Ethos giving and nature of the speaker's business - Avoiding turning everything into a graph or spreadsheet and using data to enhance conversations - Use of Ethos tracking for B Corp certification and managing important information - Strategic benefits of having access to data for business development and storytelling - Balancing soul and heart of work with data, benchmarks, and metrics - Identifying data opportunities aligned with core values and goals - Example of literacy program and need for deeper analysis beyond basic metrics - Importance of centering community, user experience, and collective goals - Integrating anecdotes and stories to stay connected to purpose of work - Creation of platform as a resource for clients and impact worldwide - Leveraging models and expertise to help nonprofits, for-profits, and governments - Need for high-quality resources and data for better business management - Aim to help those trying to do more with less and maximize the platform's value for good - Feeling of contributing to society as a business leader and parent - Background of the speaker as a regulatory lawyer with expertise in data and rules - Frustration with lack of technological tools for managing social responsibility and philanthropy - Need for a dynamic tool to track various forms of social impact and connect initiatives - Creation of SaaS platform to address these needs - Funding challenges for startups and importance of storytelling and data presentation - Introduction of Emily's platform to navigate challenges in the startup ecosystem - Acknowledging the need for expertise in areas of knowledge gaps - Use of LinkedIn to connect with experts - Speaker's own experience of building a SaaS platform - Starting small and creating a proof of concept as a viable approach - Introduction of Ethos tracking platform for creating value in the world - Wide range of entities that can benefit from Ethos tracking - Measurement and tracking of financial donations, supply chain management, employee engagement, and advocacy work - Breakdown of contributions into 14 categories with activity logging and tagging - Ability to create surveys and gather data for analytics and storytelling - Design of Ethos tracking platform to address frustrations and provide comprehensive tool for understanding and sharing information with stakeholders.

📚 Timestamped overview

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02:03 Need modern tools for social impact reporting.

06:33 We mean well. Give us money.

07:38 Ethos tracking platform helps organizations track impact.

13:48 Startup funding faces 50% more friction.

18:41 Ethos tracking helps manage B Corp certification by tracking various aspects such as vendors, clients, and community support. This eliminates the need to reinvent the wheel in the future and allows for more strategic business development.

20:54 Larger company improves social impact tracking.

25:45 Keeping the spirit of organizations alive using nuanced data.

27:57 Data-driven approach while keeping community soul.

33:30 Platform created for better work and impact.

37:56 Explore your superpower, seek expertise, be open-minded.

42:08 Thank you for listening, we want suggestions.

🎞️ Clipfinder: Quotes, Hooks, & Timestamps

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Emily Kane Miller 00:02:03 00:04:11

The Need for a Social Good Accounting Tool: "I need QuickBooks for social good. Like, anyone who's done any accounting, personally or in business knows that QuickBooks is a great tool because it allows you to run information and slice it and dice it by timeline or vendor or quarter or whatever it is."

Emily Kane Miller 00:07:38 00:11:39

Tracking and Leveraging Social Impact: "Our tool really takes a look at all of the ways that the good cape community, as it were, creates benefit for society. And we've broken it down to about 14 different what we call levers."

Emily Kane Miller 00:11:59 00:13:48

The Power of Data: "People are starting to ask for more than the anecdotes they're really hungry for. Know everyone because of Google, has become an investigative reporter, and people really want to understand not just the high level version of what's going on, but really what your impact is and how you substantiate it."

Emily Kane Miller 00:16:41 00:17:33

The Importance of Tracking and Managing Outcomes: "It's not even about adding to the portfolio or creating more programming. It's simply saying, we're already up to all of this. Let's make sure that we're tracking and managing all of the outcomes so that we can substantiate it in a way that helps people understand how legitimate it is."

Emily Kane Miller 00:18:41 00:20:20

The Benefits of Ethos Tracking: "The fact that we can track and manage this work as we go and not have to go back and engage with it retroactively is a huge benefit, number one. And number two, because I have all that data at hand, it helps me to be more strategic in the way we think about business development and storytelling around the firm."

Emily Kane Miller 00:20:54 00:24:07

Tracking Social Impact: "But as you think about the brand and really leveraging 100% of your good work, the products that you donate should be a part of that story too and should be a part of the analysis on what your value is."

Emily Kane Miller 00:24:55 00:25:44

Resource Support for Passionate Leaders: "And you want to support those leaders and those doers with resources that help them avoid burnout, right?"

Emily Kane Miller 00:27:57 00:30:45

The Importance of Centering the Community: "And I completely agree that if it turns too much into data and meeting benchmarks and metrics and you miss the point, which is that there are real humans or the environment or other community benefits at the heart of this, we've missed the point, right?"

Emily Kane Miller 00:33:30 00:36:07

The Power of Technology in Leveraging Impact: "And as we've built out this piece, it's become very clear that it can leverage our models."

Emily Kane Miller 00:37:56 00:40:59

Unleashing Your Potential: "I think the question for the listeners is what's your superpower? What is it that you're creating in the world that is unique or that you have a powerful vantage point on?"

🎬 Reel script

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[Background music playing] 🎙️ Hey, fellow entrepreneurs! Today on Awarepreneurs, we had an eye-opening interview with Emily Kane Miller. She shared powerful insights on how a multinational CPG company is using Ethos tracking to measure their social impact efforts. 🌍 They acknowledged the importance of not just doing good work, but also understanding its value to the community and their brand. By tracking employee volunteerism, corporate giving, and more, they're able to make informed decisions and shift their strategy. 📈 Implementing Ethos tracking has shown them the sweet spot between narratives and data. They're able to tell powerful stories while staying ahead in the impact space. Remember, it's about integrating better data and tools, not relying solely on anecdotes. 💡 Emily also talked about her own platform, Ethos tracking, designed to help entrepreneurs like you navigate the startup ecosystem. It's a game-changer for measuring and tracking your social contributions. 📚 So, if you're an entrepreneur seeking to make a difference, check out Ethos tracking and supersize the value you bring to the world. Start small, identify your strengths, and connect with experts! 🌟 Remember, as entrepreneurs, we can make an impact and punch above our weight. Let's create a better world together! [Closing shot with logo and website] #awarepreneurs #socialimpact #entrepreneurlife #ethostracking #inspiration #entrepreneurship

👩‍💻 LinkedIn post

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🌟 Exciting news! In our latest Awarepreneurs interview with Emily Kane Miller, we delve into the world of multinational CPG companies and their social impact programs. Here are 3 key takeaways from the episode: 1️⃣ Ethos tracking is revolutionizing social impact efforts: The featured company has implemented a tracking system to identify key issues and measure their impact on employee volunteerism, corporate giving, supply chain management, and product donations. This data-driven approach allows them to make informed decisions and strategically plan their impact initiatives. 2️⃣ Balancing narratives and data for meaningful impact: The conversation highlights the importance of integrating narratives and anecdotes with data to enhance conversations and deepen the understanding of social impact work. By combining both, organizations gain more resources to support the people they aim to help. 3️⃣ Ethos tracking platform for value creation: Emily Kane Miller introduces the Ethos tracking platform, designed to assist organizations in managing their social impact efforts. From nonprofits and foundations to startups and Fortune 500 companies, Ethos tracking provides a comprehensive tool to measure and track financial donations, supply chain management, employee engagement, and more. It even enables surveys and data collection for analytics and storytelling. Join the conversation on #socialimpact and discover how Ethos tracking can help organizations streamline their impact work while preserving the heart and soul of their mission. Listen to the full episode on Awarepreneurs with Paul Zelizer and guest Emily Kane Miller for even more insights. #AwarepreneursPodcast #SocialImpact #DataDrivenApproach #EthosTrackingPlatform #ValueCreation

🗞️ Newsletter

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Subject: Keeping the Spirit Alive: Using Data to Drive Impact Dear Awarepreneurs Community, In this week's episode, we had the pleasure of interviewing Emily Kane Miller, who shared valuable insights on how she uses Ethos tracking to manage a multinational CPG company's social impact program and her own platform for creating positive change. Throughout the conversation, Emily emphasized the importance of preserving the soul and heart of our work, while utilizing data to enhance conversations and bring more depth. One of the key takeaways from the episode was the importance of integrating narratives and anecdotes alongside data-driven insights to truly understand and showcase the impact we are making. Emily discussed the power of the Goldilocks principle, finding the sweet spot in narrative storytelling that highlights individuals and communities. By combining narratives and data, organizations can gain more resources to support the people they aim to help. Emily addressed concerns about relying solely on narratives and anecdotes and highlighted the significance of integrating better data and tools to stay ahead in the impact space. She emphasized the need to bridge the gap between metrics and humanity, sparking a conversation about maintaining the spirit of organizations while utilizing nuanced data. In the second part of the episode, Emily delved into Ethos tracking, an innovative platform designed to manage corporate social responsibility and philanthropy. This tool offers the capability to measure and track various aspects of contributions, including financial donations, supply chain management, employee engagement, and advocacy work. Ethos tracking enables users to log their activities, gather relevant information, and create surveys for comprehensive analytics and storytelling. Emily's platform, which can be utilized by a wide range of entities from nonprofits to corporations, aims to provide high-quality resources and data to leaders who want to make a difference. She highlighted the importance of leveraging expertise in areas where we may lack knowledge and the value of starting small, building proof of concept, and creating a comprehensive tool for understanding and sharing information with key stakeholders. As entrepreneurs committed to creating social impact, we understand the challenges of navigating the startup ecosystem. Emily's platform, Ethos tracking, offers a valuable solution to help us manage and measure our efforts effectively. Especially in a time when funding for startups has become more difficult, data-driven storytelling and good presentation are key to attracting investors and strategic partners. We hope that Emily's insights have inspired you, just as they have inspired us, to find that perfect balance between data and narratives. Let's continue to use the diverse tools available to us to create value in the world and contribute to the positive change we wish to see. Tune in to our latest episode with Emily Kane Miller on the Awarepreneurs podcast to learn more about her journey and the impact of Ethos tracking. And remember to stay tuned for our next episode, where we will be diving deeper into Ethos giving and the nature of Emily's business. Thank you for your support and dedication to the Awarepreneurs community. Together, we can make a difference. Warm regards, [Your Name] Awarepreneurs Podcast

🧵 Tweet thread

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🧵Thread: How @EthosTracking is revolutionizing social impact management 🔍🌍💼 Today on the show, we have a special guest, Emily Kane Miller, the founder of Ethos Tracking, a SaaS platform designed to help organizations measure and track their social impact efforts. Let's dive in! 👇 Emily discusses a multinational CPG company that has implemented Ethos tracking to assess their large-scale social impact program. While they were doing good work, they were unsure of the value it brought to the community and their brand. 🌟 With Ethos tracking, they can now identify key issue areas and track their efforts in employee volunteerism, corporate giving, supply chain management, and product donations. This helps them make informed decisions and shift their strategy to maximize their impact.💡 They are also focusing on advocacy and using social media platforms to engage their base on relevant issues. By leveraging data and narratives, the company gains resources to help those they want to support. It's about finding the sweet spot between storytelling and data. 📈📚 Implementing Ethos tracking has led to a mindset shift among employees. They now have a greater understanding of their individual contributions to the company's overall impact work. 🌱 The speaker emphasizes the importance of integrating better data and tools to stay ahead in the impact space. It's not just about anecdotes and narratives but also about using nuanced data to enhance conversations and bring more depth. 📊🌍 However, while data is crucial, the speaker highlights the need to preserve the soul and heart of their work. It's about centering the community, user experience, and collective goals, making sure real people and tangible impact don't get lost behind the numbers. ❤️✨ Emily shares how Ethos tracking helps their B Corp certification and business development. Having access to data prevents reinventing the wheel in the future, allowing them to identify themes and opportunities for outreach. It's a valuable tool for small organizations like theirs. 📈💼 The speaker suggests identifying data opportunities aligned with core values and goals. They mention the example of a literacy program, where deeper analysis goes beyond attendance metrics to examine pre- and post-program literacy rates and other indicators. 📚🔍 While data is essential, the speaker reminds us that integrating anecdotes and stories ensures everyone on the team stays connected to the purpose of their work. It's about finding a balance between data-driven decision making and staying connected to the human element. 🌟❤️ Emily mentions the platform she created as a resource for clients. It leverages models and expertise to help nonprofits, for-profit businesses, and governments. High-quality resources and data are crucial for better business management and making a difference. 🌍🚀 She hopes her offering can help those trying to do more with less and supersize the value of their platform for good. Contributing to society and punching above their weight as a business leader and parent feels amazing to her. 🌟💪 The speaker, an accomplished regulatory lawyer with data and rules background, built Ethos tracking out of frustration with the lack of technological tools for managing social responsibility and philanthropy. They wanted a dynamic tool specifically designed for social good. 🚀📊 They stress the importance of storytelling and good presentation of data to attract investors and strategic partners in the startup ecosystem. Emily's Ethos tracking platform aims to help entrepreneurs navigate challenges and increase their chances of success. 📈💼 The key is finding your strengths and passions, brainstorming ideas, and seeking expertise where you lack knowledge. LinkedIn is a useful tool for connecting with experts in various fields. Don't be afraid to start small and create a proof of concept. 🌱💼 Emily introduces Ethos tracking as a comprehensive platform available to anyone trying to create value in the world. It can be used by nonprofits, foundations, corporations (including startups and Fortune 500 companies), and many others. 🌍💼 With Ethos tracking, users can precisely measure and track their contributions in financial donations, supply chain management, employee engagement, and advocacy work. The platform offers 14 different categories to log activities and gather relevant data. 📊🚀 To wrap up, Ethos tracking is empowering organizations to make a meaningful impact. By leveraging data and stories, businesses can enhance their social impact efforts and preserve their core mission. Let's go out there and create a positive change together! 🌟🌍✨ Stay tuned for the second part of the show, where we'll dive deeper into Ethos giving and hear more about Emily's exciting journey in the social impact space. Thanks for tuning in! 🎙️📻

❓ Questions

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1. How can a multinational CPG company effectively measure and track their social impact efforts? What role does Ethos tracking play in this process? 2. In what ways can data and storytelling be integrated to create a more comprehensive understanding of social impact? How can organizations strike the right balance between data-driven decision-making and preserving the soul and heart of their work? 3. How can organizations leverage metrics and data to enhance conversations and bring more depth to their impact work, rather than turning everything into a graph or a spreadsheet? 4. How can organizational leaders ensure that their social impact efforts remain connected to the core values and goals of the communities they serve? What strategies can be employed to ensure a user-centric approach? 5. How can the use of Ethos tracking or similar tools help small organizations, like the speaker's, manage their social impact efforts more effectively and strategically as they grow? 6. What are some examples of nuanced data that can be collected and analyzed to gain a deeper understanding of social impact? How can this data be used to inform decision-making and program evaluation? 7. In what ways can technology and platforms, like the one created by the speaker, support entrepreneurs and organizations in navigating the challenges of the startup ecosystem? How can these tools increase the chances of success? 8. How can organizations attract investors and strategic partners through effective storytelling and presentation of data? What are some key elements to consider when presenting social impact metrics and outcomes? 9. How can entrepreneurs identify and leverage their strengths and passions in order to create meaningful impact? What strategies can be used to fill knowledge gaps and seek expertise in areas where they lack knowledge? 10. How can platforms like Ethos tracking be utilized by a wide range of entities, from nonprofits to corporations, to create value in the world? What potential benefits can these platforms offer to different stakeholders involved in social impact work?

🪡 Threads by Instagram

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Post 1: Discover how a multinational CPG company is making a real social impact! 🌍 Learn about their innovative approach to tracking social impact efforts and engaging employees. 🤝 Tune in to the Awarepreneurs podcast to hear from Emily Kane Miller, a leading expert in this field! 🎧 #socialimpact #podcast #awarepreneurs Post 2: Want to know how to balance metrics and compassion in social impact work? 📊🤗 Join host Paul Zelizer as he interviews Emily Kane Miller on the Awarepreneurs podcast. 🎙️ Learn how to use data to enhance conversations, deepen impact, and preserve the soul of your organization! #socialimpact #datapower #awarepreneurs Post 3: 🎉 Exciting news for entrepreneurs and impact-driven organizations! 🌟 Discover how Ethos tracking can revolutionize your impact work. 📈💼 Tune in to the Awarepreneurs podcast for an in-depth interview with Emily Kane Miller. 🎧 Don't miss out on this game-changing conversation! #impactwork #entrepreneurship #awarepreneurs Post 4: Are you ready to take your organization's social impact to the next level? 🚀 Explore the power of Ethos tracking – a dynamic tool designed to track and measure social impact. 📲🔍 Listen to the Awarepreneurs episode with Emily Kane Miller to learn more. 🎧 Let's make a difference together! #socialentrepreneur #impactmeasurement #awarepreneurs Post 5: Calling all social entrepreneurs, nonprofits, and businesses! 👋 Discover a comprehensive platform that helps you navigate the world of corporate social responsibility and philanthropy. 💼🔀 Learn more about Ethos tracking on the Awarepreneurs podcast with Emily Kane Miller. 🎧 Start creating value today! #CSR #socialgood #awarepreneurs

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