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What's up, DTC. Pod?

Today we're joined by Harris Memon, who is the founder of Miracle brand and Nameless. So Harris, I'll let you kick us off. Why don't you tell us a little bit about some of the brands you're working on and your just general involvement in the space.

Yeah, for sure. So about five years ago, my business partners and I started a holding company called Nameless Ventures. The goal was pretty much we're going to incubate a number of direct to consumer brands and at the platform level, at the hold co level, form relationships for distribution opportunities. So media companies and publishers, affiliates, retailers, things like that. Our theory was pretty much distribution was going to be the main differentiator for D to C brands. This was back in 2017, 2018, when we were first kicking the idea around. And so we built the platform. With that thesis in mind, we raised capital to build out a couple of brands.

What actually ended up happening was our first brand is called Miracle. It's functional home goods. So think of bedding and bath products and kitchen products. Think of the Parachutes and Brooklyns of the world. We built product lines similar to those brands, but with functional fabrics. That brand ended up taking off a lot more quickly and with much larger scale than we expected. Our second year of business, we had eight figures of revenue and close to 25 X growth. So we decided to just double down there and focus primarily on scaling that business out instead of spreading ourselves across five different brands, finding product market fit into other categories and opportunities.

So for the next couple of years, we put most of our capital and team resources into that brand. So that brand today is quite large. This year we'll do close to 30 million in revenue. We're a profitable business. We've got a full team in place operating the day to day of the company. We own 100% of that venture at Nameless, and then we have another business which is seedwell to plant based vitamins. So think of sort of a line of supplements across gut, health, sleep, stress, different sort of product lines, all centered around sort of plant based Remedies. That brand has been growing quite well recently as well, but admittedly it's still sort of early growth stage compared to sort of Miracle.

So, yeah, that's kind of the core business at nameless, and we've kind of structured it as we haven't raised a lot of capital or a lot of growth capital. It's mostly just been a couple of rounds of capital, primarily from highly strategic individuals. So founders of much larger media, commerce and entertainment businesses. And then outside of Nameless, I've been pretty involved as kind of an investor advisor to a number of different brands across like Food and Beverage, health and wellness, just kind of other brands operating in a similar kind of retail and commerce territory.

What's your background? How did you start getting involved in this landscape in the first place?

So before nameless, I ran an agency. I feel like it's a pretty common story for a lot of CPG founders today. I ran a growth marketing agency five, six years back, and pretty much initially, a lot of my team was operating sort of within tech. So we were basically handling all the growth and performance marketing for a lot of major tech companies, like, for example, like Lime, Scooters. From series A onwards, for a while, my team was running all of their growth. We were advising their in house team as well. It was a lot of sort of traditional consumer tech. As time passed, I ended up getting a lot more interested in Ecommerce.