"TikTok's Impact on E-commerce: They created, they made a win win for everyone, right? So they essentially created a platform, you know, TikTok, which is, like, the. Right now, I think, the biggest social media platform. Everyone is addicted to TikTok. And the crazier thing, and the thing that everyone needs to worry about is that younger generations are way more attracted to TikTok than anything else, right? And so tick tock and Snapchat. But I would say mainly tick tock."

"Evolution of Online Marketplaces: So what if we just started selling all of these people that are stay at home or like college kids or whatever, like, hey, you can make an extra few thousand dollars a month by being an affiliate. All you have to do is create content that you're already doing it now except link it to a product and tag it and then you make a commission. And so then once they had those two pieces, they're like, hey, brands, like we have, you know, billions of users, we have, you know, millions of affiliates ready to promote your products. Everything is easy and centralized in our platform."

"Ease of Collaboration on TikTok Shop: They're already all there and they create like an easy way for me to filter and reach out to them and like ask them, hey, do you want to be a collaborator? So they kind of made this, this beautiful win win win. And so if you guys don't know this, it's so simple, to add a product. All you need to do is like click add a product, add some images, add a title, some bullet points, you're done. Essentially, it's a very, very simple, very easy, it's not as complex as Amazon."

"Maximizing Affiliate Marketing: And so I can actually tell, I can say, okay, wow, this video drove like whatever, 1000 units in sales. And that's where I get my content inspiration. Then I go and I find if it's complementary product, I can just reach out to that exact same affiliate and say, hey, I'll pay you to replicate this, give you a deep discount, like a deep commission, and then I'll put ads behind it. And then you get really high quality content from someone that's proven themselves. They've actually made a lot of money with this, with the video for another product. Or I just go and find the top affiliates in my category."

"Investment in Quality Content for Brand Representation: You're going to get a much higher quality piece of content because, you know, not gonna lie, I am generating a little bit of sales here and there from a bunch of affiliates, but the quality is pretty low if you ask me, versus like, you know, getting it done by like serious creators, you're gonna get a much better piece of content. So if I'm bigger, I would lean more heavily towards that. And it's going to represent your brand way better."

"Balancing Authenticity and Professionalism in Social Media Marketing: If everything seems so manufactured, people are going to feel that and they're going to be like, this company is just paying everyone off and I don't trust it. As opposed to having, like, a healthy mix of, like, okay, there's a bunch of, like, shitty creators creating content for them, and it's like, wow, it seems like they're not even getting paid for this."

"Boosting Profits and Rankings on Amazon": "Over the course of like 30 days launching tick tock shop, it went from doing negative, like 20 or $30 a week in profit to over $450 a week in profit. We know that Amazon loves external traffic. It rewards people for bringing external traffic, because all that means is that you're bringing people to their platform, and they're going to spend money on their platform, they love you for it, and so they start ranking you better and they start rewarding you for it."

"Consumer Preferences for Online Shopping: If you're getting on TikTok shop, if you don't have any Amazon presence, I strongly recommend that you get on Amazon first, set your stuff up there, because part of the typical consumer behavior on TikTok shop is they understand what TikTok shop is, but they would rather just go to Amazon, even though TikTok makes it easy but they know that with Amazon, you're going to buy the stuff. It's going to show up today, tomorrow, the day after, and if there's anything wrong with it, they can return it right away. So what we're seeing is an increase. Like, even we're looking at branded search, branded, like, searches on our own brand name. As soon as we started running TikTok shop for a lot of brands, including mine, I'm starting to see an increase in branded search."

"Evolution of Social Commerce: 'Some brands might not find success in TikTok shop because the storytelling aspect of their product isn't there, but other brands will...get up and running, start running ads and all this stuff. And if you can break even or lose a little bit of money on TikTok Shop, you'll notice the halo effect into Amazon and you'll notice your profitability go way up on Amazon. And so, and now it's gonna get even crazier because did you see the announcement of TikTok Shop and Amazon? So they just announced that now TikTok Shop is partnering with Amazon and TikTok is going to, you know, show products up on Tick Tock shop and then people can buy it from Amazon.'"

"Innovative Marketing Approaches: One thing that he's doing that I'm not is he has like kind of like his own internal affiliates. So basically he has these internal people. They create dedicated accounts and, you know, they're just pumping out content nonstop. They have like a content framework and, you know, they're just, they're basically like creators on retainer and so that's one thing that I really want to start exploring in the future is, you know, as we're working with all these affiliates, you know, I get to touch a lot of different brands, a lot of different affiliates, and I, I am thinking of starting some sort of, you know, like the hub for the top performing creators, and then from there saying, hey, like, can I get you guys on an agreement on a retainer? And I want you to create like 30 pieces of content for me."