Hey everyone, we're super excited to announce the launch of our slack community for D two C pod. This is a space exclusively for D two C founders and operators to connect, share ideas, ask questions and support each other. You'll be able to engage with the best minds and operators and consumer and currently we're on a waitlist and it will open up the community once we reach 150 members. So apply using the link in the description and we hope to see you on slack. So before we kick off today's recording, I've got one more for you. Keeping up your momentum this year starts with the right selling tools. And if you're looking to increase revenue, grow faster, build more pipeline and close more deals, check out the all new sales hub from HubSpot. You'll be able to manage your whole sales process.

Plus my favorite part, the reporting. It's super intuitive, powerful and customizable. Plus the whole thing is powered by AI, so your teams can spend less time on tedious, time consuming stuff and more time on developing relationships. Also, no one likes a clunky platform that takes months to onboard onto. But getting set up on Saleshub is really quick and easy. It's free to get started. The pricing will scale with your business, and with more than 1300 integrations and add ons, you can tune it to your exact needs. Visit HubSpot.com sales to start selling with sales hub what is going on? DTC pod? Today we are joined again by one of our favorite people, Mina Elias, who runs trivium group out of Los Angeles.

So Mina, I'm going to let you kick it off. I know last week we've talked a lot about Amazon every time you guys come on, and those conversations are really good for anyone who's listening in and you want to go all the way down the rabbit hole on Amazon and how to scale products there. Check out our episodes with Mina. But today we're going to be talking about TikTok shop. And Mina has been scaling TikTok shop for a bunch of his clients. He's got a bunch of different strategies that he wants to share. And one reason we're really excited to talk about it is, you know, it's definitely tick tock shop is new. It's something that's on the forefront of like all these brands minds, but there's.

It's changing every day. Right? Um, from the time they rolled it out to where we're ceiling now and brands are starting to, you know, scale up. Tick tock shop is part of their strategy. So today that's what we're going to be chatting about. So Mina, I'm going to let you kick it off. Why don't you just give a quick background again for maybe some of the listeners who weren't familiar with your other episodes you've done with us. Give us your background and then let's just get into it and what you're thinking about. TikTok shop.

Yeah, so my name is Mina lies. I'm the founder of Trivium Group, which is essentially an Amazon marketing agency. We partner with brands, grow and scale them on Amazon and now also on TikTok shop. I started out as a brand owner. I still own the brand. It's called mma nutrition. Grew it, scaled it. It was doing seven figures.

That makes me like 35 month in profits right now. And I start sharing my results with people and my knowledge just give everything away for free. Uh, didn't have anything to sell. There was an insane amount of, uh, demand for me to run other people's brands. I turned them down for a very long time until finally I caved when this, like massive aggregator wanted to pay me money to run one of their brands. And, um, you know, 2021. I started trivium. Uh, we started as a, as a PPC agency only.

And then, you know, transformed slowly into a full service. So ads, reviews, DSP, whatever. Um, started out with one employee. We're now at about 87 or 88 employees. Total 189, 190 brands under management. And so, you know, I live and breathe Amazon and, you know, Amazon is like an incredible marketplace, right. When TikTok shop came out, the reason that I was very interested in it is because I was always like, you know, afraid of Facebook and Instagram ads. You definitely like, you know, you have amazing agencies out there that do that, but it requires like an insane amount of creatives and, you know, constantly creating different things and I a copy and headline and testing different landing pages, all that kind of stuff.

I've always been a marketplace guy, so I work within the criteria Amazon gives me and I constantly optimize and I'm able to deliver results. So those two worlds, like never really meshed until TikTok shop came around. And I was like, am I, am I gonna get into TikTok shop? Like, it seems like it needs a lot of like, content and all this kind of stuff, but the way that they tick tock shop, set things up is they set it up so well that even someone like me, who's, who's fully like marketplace, it's like such an easy win. They created, they made a win win for everyone, right? So they essentially created a platform, you know, TikTok, which is, like, the. Right now, I think, the biggest social media platform. Everyone is addicted to TikTok. And the crazier thing, and the thing that everyone needs to worry about is that younger generations are way more attracted to TikTok than anything else, right? And so tick tock and Snapchat. But I would say mainly tick tock.