This episode of Dtcpod is also brought to you by Peel Insights, the e commerce analytics platform that supercharges all of your retention efforts every day and with every customer. Go to peelinsights.com.

The subscription market is predicted to grow nearly $500 billion by 2025. Recharge is the leading subscription management solution, helping ecommerce merchants of all sizes launch and scale their subscription offerings. Over 15,000 merchants use subscriptions powered by Recharge to grow their business and their communities by increasing average order value, reducing churn, and providing predictable recurring revenue, turn transactions into long term customer relationships, and experience seamless subscription commerce with Recharge. Check them out at slash dtcpod. What's up, Dtcpod? Today we're joined by Ben Trigo, who is the co founder and CEO of Bainbridge. So, Ben, I'll let you kick us off. Why don't you tell us a little bit about Bainbridge and your background as well?

Thanks, Blaine. It's awesome to be here. So my co founder and I Austin, who's my co founder, believe that connecting networks is what makes the difference in, you know, you want to connect data and you want to connect finance, you want to connect insights and knowledge, and then you want to take action. So Bainbridge is really built around doing those things. It's the combination of data and finance to enable CEOs and leaders of ecom businesses to understand their priorities and take the best actions. And those actions, like today, it's around cash. How do I generate it or get it? How do I maximize profitability? And then how do I maximize my outcomes? How do I get the best possible outcome for all this work and blood, sweat and tears that I'm putting in?

Yeah. And I think one reason that we're really excited to do this episode is because as a founder, when you're starting your business, you have to think about capitalizing in a certain way. And then as that business grows, especially because of the heavy operational aspect of Ecommerce, things start to change. You're making bigger purchase orders, you're scaling up. And so the way you're running a business when you're doing ten to $50 million in revenue annually is much different from when you're on your first purchase order and you're doing your first couple of hundred thousand or first million in revenue. And then obviously it changes and changes as you continue to scale up. So I thought for this episode, what would be really fun to do is kind of do a little crash course in finance, and not too heavy or too boring of finance, but more just like as a founder sort of field guide. In terms of what are the things that you should be thinking about when you're raising capital? What are all your channels to raise capital in? How does that affect the business? How do you think about growing? And then after that we can maybe go into the product.

So does that sound all Right with you?

Yeah, that's awesome.

Cool. So why don't you kick us off? Why don't you tell us a little bit about how a founder should think about capital from the inception of their business? Right, so let's imagine that I want to start maybe a supplements business or an apparel business. I have an idea for a product. I have a name, I have a brand. I'm ready to spin up a website. Maybe I'm even ready to I've been talking to a supplier and they've given me a couple of quotes and I'm ready to get started with my first PO. And now I'm like, okay, this Stuff is really starting to come together. I need to turn this into a company and now I need to start thinking about capitalizing it, to start building it.