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Welcome to DTC Pod, where we take you behind the wheel with the best founders and operators of consumer brands. You'll learn the ins and outs of business from setting up shop, hitting your first million, scaling past eight figures, and even navigating an exit. As founders ourselves, our goal is to help you learn from the best as you build. Visit us@dtcpod.com to sign up for our weekly newsletter, join our founder community, and find additional resources from every episode. Dtcpod is brought to you by Trend, the creative solution for your brand. Go to trend. IO to access thousands of creators for content needs such as product photography, unboxing videos, or even TikTok. And IG organic creative. Use the code Dtcpod ten for 10% off your next content purchase. As a D to C brand, you need real time financial visibility to save money and make better decisions. Waiting for books from slow and expensive bookkeepers that don't get Ecommerce is slowing you down. Trusted by hundreds of brands, final Loop is a real time accounting service built by D to C founders. For D to C. Founders try final loop. Completely free, no credit card required. Just visit Finalloop.com D to CPOD and get 14 days free and a two month PNL within 24 hours with all the Ecom data and breakdowns you need to crush it. What's up, DTC Pod? Today we're joined by Tui Allen, who is the VP of Product and Design at Amplus. So, Tui, I'll let you kick us off. Why don't you tell us a little bit more about your background, some of the companies you work at, and your recurrent role at Ampla.

Yeah, great. Thank you. Well, thank you for having me. It's an awesome pleasure and honor to be here with this great group and be able to talk to and get my voice out there to so many different brands and operators. So, for those of you who don't know, Ampla ampla is the premier financial platform for consumer brands, providing growth, capital, banking, and bill pay services to omnichannel businesses. So we are, like, directly in this space. This is the space we serve. And super excited to be here to chat a little bit about my background. I've been working at the intersection of technology and solving really hard problems and removing friction from doing business. So that both prior I was at Shopify and now at Ampla, and my mom is actually a small business owner, really helping small businesses thrive and succeed through leveraging technology and really kind of working to sort of make hard problems go away through technology.

I love that. I feel like it's something that both me and Ramon definitely resonate a lot with. Being founders and operators ourselves, it's kind of like we wake up in the morning and we're like, where's the friction that we can get rid of today? And then we start building different processes or solutions to do it. So having the experience that you've had being in kind of the commerce entrepreneurial landscape for a while, being at Shopify, now being at Ampla. One of the reasons we're really excited to have you on the Pod was to be able to talk about learning a little bit more about what those problems are for brands. Right. I think this conversation is even more relevant today because financing and cash flow is so important to businesses. As the economy changes a little bit, that becomes even more in focus. So I think it'd be really helpful if maybe we just started, if you could paint, like, a little landscape of what is Ampla and also what role do you play in the broader commerce ecosystem, and what problems are you guys building to solve for founders and brand operators?