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What's up, DTC Pod? Today we're joined by Pontus Carlson, who is the co founder and CEO of Offscript. So, Pontus, I'll let you kick us off. Why don't you tell us a little bit about your background and what you guys are up to at Offscript?

Yeah, of course. Hey, everyone. So my name is Pontus. I'm the cofounder and CEO of a company called Offscript. We are an ecommerce solution that helps creators, communities and curators to build their own curated marketplaces. You can think of it as a platform with two parts. On one end, it's a drag and drop ecommerce builder that lets you set up a multi brand marketplace, and on the other side, it's a marketplace connector that allows for brands on most of the main ecommerce platforms to connect in just a few minutes. We've been building this company, depending on how you look at it, for between one to three years.

And we have our first kind of institutional funding now, this last spring. So we are pretty early stage company. We have a few hundred brands signed up on a platform today that creators and curators can sell from and working very tight with our users right now to develop our product. Yeah.

And what is the reason? One of the reasons we're super excited to be able to have you on the show is just to because you've had the experience of A, working with all these different brands, and B, working with all these different creators. So you guys really find yourself at this intersection of creators and commerce. And I think you guys have a really unique take on it. So, at a high level, I just love to kind of get into what some of those learnings have been. What kind of your thesis is as you've been building, like, what you're seeing as more and more creators want to interact with more brands? How do they sell products through you guys? What's your general thesis on where creators meet commerce and how are you guys building to support that with Offscript?

That's a great question. So I would say creator commerce is rapidly growing. We see kind of different types of players in the space you have enablers of starting your own brands, which is super exciting. Probably most successful companies the last few years have been like Petra and CA La, many of these kind of companies that helps you start your own brands and I think that's amazing and many creators should be doing that. Then of course you have kind of the marketplace builders and enablers. I think companies such as Poosh and Goop has kind of paved the way for what it means to have a strong audience and being able to curate products and build community centric ecommerce destination. And our premise is that that will happen. More and more creators will want to basically allow their audiences to have that type of experience where they can buy and shop their recommendations when it comes to more about kind of how I think the landscape will develop in relationship to say social and the ecommerce platforms and the end customer behavior.

So I think that's really hard. I have a few different takes. I think it will be decentralized to some extent. So I think that the end customer will want to be able to shop where they are. So the moment of, say, inspiration to the moment of transaction will decrease. So I might be on Instagram, I might see a product, I want to buy it, I might be on TikTok, I see a product, I want to buy it, I might be on YouTube. So I think it's going to be much more, say, native and kind of shortened conversion funnels, let's say. I think that's one of the takes.