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Uploading... Jay Clouse Reveals How to Get 100k Followers in 2025
Transcript
Magic Chat
Blaine 00:00:02 - 00:00:09
Hey guys, it's your host Blaine here. And today we've got some great news. We're launching a brand new private community for uploading and it's all about building.
Blaine 00:00:09 - 00:00:10
Your personal brand the right way.
Blaine 00:00:10 - 00:00:40
The community will feature access to some of the world's best content creators, some of whom you've heard on uploading and more to come. The best news, this community is absolutely free to join, but there will be a vetting process to make sure that you're serious about your content and personal brand and you're ready to support others. So if you want to scale your content, boost focus, stay consistent, grow your personal brand and connect with other top creators, make sure to apply@castmagic IO Uploading community. We'll drop the link in the show notes and hope to see you there.
Blaine 00:00:42 - 00:01:34
What is going on? Uploading. Today we are chatting with Jay Clouse, the founder of Creator Science. Creator Science provides advanced creator education through its newsletter, podcast membership and YouTube channel. Jay's got over a hundred thousand YouTube subscribers and has built a super successful podcast where he interviews top content creators and strategists, uncovering insights and strategies for creating high performing content. And on today's episode, we're going to be breaking down a couple different things, including secrets behind successful YouTube packaging, how to hook your audience, and how to build a YouTube channel that grows your business. We'll also be chatting a bit about podcasting, you know, some of the stuff we're doing now and how you can leverage some good strategy in pre production packaging and formatting for a successful podcast. And you know, we'll also talk about remote podcasting. That's something we're doing.
Jay Clouse 00:01:34 - 00:02:07
Jay is in Ohio right now, I am in Miami. We're doing a remote podcast, but we're making it work. So we'll, we'll cover some tips on, you know, how to make a remote setup work and then, you know, we'll also talk about growing your own community and business through your creative channels like podcast, podcasts and YouTubing, all that sort of stuff. So, Jay, I'll let you kick us off for anyone who isn't familiar with you. And I know a lot of our listeners will be. Why don't you just give us a quick background, you know, how'd you get started as a creator? You know, why don't you give us the whole story?
Jay Clouse 00:02:08 - 00:03:02
I mean, the honest truth is I started becoming aware of the creator model, even though we weren't using that word in like 2017. My background is in product management, so I like was in software and startups. And after like a pretty not fun experience at a venture backed startup in the healthcare space, I went out on my own. I didn't know what that would look like, but I had started writing an email newsletter because I really liked what Seth Godin was doing at the time and Brian Harris and Matthew Kimberly. So I thought, I like writing, I'll start writing emails. And that got me to discover digital products that people were selling at the time. And I just thought to myself, holy crap, these are products. I can continue to make products, but I don't have to rely on a team of engineers or designers to make the thing that I want to make real.
Jay Clouse 00:03:03 - 00:03:25
I can just make it. Content is a product. And I got so interested in that I had to learn how to do it. I had to learn how other people were doing it. And so the best way I could do that was talk to other people who were doing it. That became the podcast, write about what I was learning, that became the newsletter. And you know, here we are eight years later and I've just continued to crystallize my thinking around all things content.
Jay Clouse 00:03:25 - 00:03:43
And why don't you walk us through that journey? Because like you've been doing this, like you said for eight years. You've talked to, you know, hundreds of, of different creators all along the digital product journey. What, you know, what were some of the early learnings that like really started to help you formulate the stuff that you were doing?
Jay Clouse 00:03:43 - 00:04:37
Well, in the beginning I really bought into the idea that email was basically everything. And so I really over indexed on email because the logic was and still is true that if you have an audience in email, that's a method of communication, it means a distribution that you own and control and that's really valuable. Whereas social media changes all the time. People that you're reaching, you may stop reaching. The truth is you really want to be using both because email doesn't have a lot of built in discoverability. That's changing a little bit now with things like Convert convertkits, Creator Network Recommendations on Sub Stack and Beehive. There's some discoverability in email now, but still probably faster to get people from a discovery platform is what I call it either social media or YouTube into email. So I really was just leading with email for a long time.