Welcome back to Bob Rose, where we separate the help from the hype in all the AI news cycle that's going on every single week, and every week is busy. This is a segment of the AI driven marketer podcast. I'm Dan Sanchez. I'm joined by my brother, Travis Sanchez.

What's good?

And today, we every week, every week's busy with AI. So I wanted to separate some of that help from the hype for you, and I wanna kick it off with some of the hype, some of the stuff that you're hearing a ton of that I just feel is pure hype and it's not something worth paying attention to. You have to tell me, Travis, if if you think that it might be worth paying attention to because this we haven't even talked about it. I don't really rehearse the notes before we go into the show and Travis gets, like, a pure reaction format of it. True. So the something that I find is happening almost every other week is there there's like this big announcement about some Chinese company out there who has done a new AI thing. You know, it started with DeepSeek back in January, and then it's been video models. Recently, it was a new one called Manus, which is like the like a version of check GPT's operator that you can set it loose and it'll go and do tasks for you on a web browser.

K.

And there's, like, this video going around of, like, this huge, like, warehouse full of iPhones where Manus is running all these iPhones due to all to do things that are, like, I don't know, like, subscribing new things. They're just all these iPhones are just doing all these different actions. You know? It's a bot network essentially performing all these actions, and people are like, oh my gosh. Has China surpassed The US and AI? US and this this the sensational headlines are just nuts. Like, OpenAI is cooked. AI tech is dead. China's taking over. Oh my gosh.

I'm like, my gosh. This is like an every other week news cycle, and it must be working because people keep, like, floating this out there or somebody's manipulating the media curtain back there because you know what? Deep research came out, like, six weeks ago or whatever. Not deep research, DeepSeek. Right? The thinking model from from China. I haven't heard of maybe one person I've heard of using it. They're like, oh, yeah. Before we use ChetGPT's deep research, we run it on deep seek first, and then we send it over there. I was like, okay.

One out of I do hundreds of interactions. I'm commenting and talking to people all day on LinkedIn. I talk to I have I host meetings and we talk about AI every week for work. And I'm like, nobody's using this stuff. Like, this is all hype. Like, this it it's not really helpful. Like, nobody wants to use these Chinese models. No one trusts China.

So what do you think? Is it hype, or is there some is there something we need to be digging into deeper here?

The fact that when DeepSeek dropped, it took out trillions of dollars from investments, whether in crypto or the stock market without really any proven track record of the actual expense it costs to run deep seek. Because remember they were saying, it's not just that it's proficient as AI. It was that it was five times whatever they said, five times cheaper to run. So it's crazy how there is it it probably popped the bubble that almost all AI is hype a little bit even though we know it's not. People that listen to this podcast know that it's it's the future. It's obviously not hype, but it'll but it's a little inflated, I guess. So when Deepsea came out and popped that AI bubble, especially clearly seen in the financial market, anything that they release now, I'm just shocked that people even make us stink about it because I even was talking to a friend yesterday. We I'm like, what do you use? You use you use Gemini? You use chat? He goes, oh, I use Gemini.

We kind of compared it. The the what you get with chat and and OpenAI is just it's more proficient. You have more tools at your tool belt. You get to use your camera. I could speak to it. I can use voice messaging. I have an app. I I mean, it just was so much more proficient than even Gemini.

Though, of course, Gemini has some of its own, you know, proclivity to

Yeah.

Researching online and and different things. But I don't know why there's such headway with these news things about, you know, even Manus that you were talking about, like, these things being released. Maybe it's better like Gemini is at Google search, but to just completely put a ripple or a shockwave through the AI community, like, it's so much better.

No. I saw a graph recently. It was on LinkedIn. I wish I wish I could put it up here visually, but essentially has, like, chat GPT, clog, grok, Gemini, perplexity.

K.

And there's, like, a bunch of different use cases lined up. That's the horizontal, the verticals, everyday answers, writing, coding, math, reasoning, web search, deep search, voice chat, image gen, video gen, live camera, computer use. ChatGPT is the only one who does all

of those. All of it. And they do it well.