Welcome back to Bot Pros, a series of the AI driven marketer where we turn the hype into help when it comes to all the different AI stuff going on for marketers, because there is a ton of news out there, and we wanna simplify it for you. Find practical nuggets that you can run with today. I'm Dan Sanchez, and I'm joined by my brother, Travis Sanchez. And there's been a lot of news, especially this week. This it was a loaded week, and I I feel like that's become a norm. Like, every week's almost a loaded week. And when you don't have one, it's it's it's more rare than not be in 2025 for some reason. True.

We're just sprinted down the field. But this week was really big because we had Grok three enter the ring. Right? I mean, Grok Grock's been out for a while, but this is the first time Grock's, like, actually contending with the best now. And that was big news.

Yeah. I, the future is bright when it comes to AI. We got Microsoft releasing supercomputer chips. Oh my gosh. That's not I mean, it's AI related because the better the processor, the better the AI intelligence. So Yeah. If you look at the lens of what's happening in the world with AI, you're just going, oh my gosh, what is in store? So, yeah, a lot has been going on.

There's something I I posted on LinkedIn today. And I've said this many times, many times over the last, maybe, like, even eight months. And I was like, you know, if they stop innovating, they don't do a single update again. What we have is what we have, and that's all we have for the next ten years. There'll be at least at least five years of progress to make five years of innovation. Because, like, think about it. When iPhone put out the the three g s, remember that was the big breakthrough for iPhone. There was iPhone one.

I I don't even remember people talking about iPhone two. You're like, dude, who? I knew some people with iPhone one, but two, nobody had it. Nobody talked about it. Three, when three GS came out and they put the GPS in there, all of a sudden that tech unlocked all kinds of applications and the App Store hit. And people are like, oh, there's an app for that. There's an app for this. There's an app for everything. Right? It was like a whole revolution of technology that came off the smartphone and the combination of the tech together.

Yeah. It wasn't just the touchscreen. It wasn't just the GPS, and there was all of it together. All of a sudden unlocked what became Uber or what became just simple things. What what we take as simple things today was revolutionary at the time was Google Maps. Right? All that kind of stuff was made possible because of a combination of technology coming together. And so we have a combination technology even with what we have right now with the reasoning models, four o, you know, and a bunch of the other models. I mean, not now Grok into it, and we would have a lot of innovation because people would be figuring out new use cases for it.

We haven't even tapped began to tap into that, but yet it's it's gonna continue growing that the supercomputers or the, quantum computers that are coming five, six years will certainly guarantee. 100%. Once we tap out at some point, quantum key, they'll hook it up to quantum computers and then it'll be like a whole new level of AI.

Scary. Scary smart. I'm like, oh, what kind of intelligence are we dealing with here once that happens? But that might be a while. Yeah. Yeah.

Well, we'll see. I don't know. Yeah. Did you get you start getting into sci fi stuff, and you know what? That's that's that's kinda hype y. That's just not helpful. It's certainly fun to talk about, though.

Oh, man.

But that's not why we're here on this show. But it is good to know that the innovation is gonna continue to happen even if it doesn't continue going, but it is continue to go ahead, and that's what we're here to talk about. It's Grok three. So Grok three is the latest contender, and I'm seeing a lot of people say, like, this is currently the best model

Right.

To work with on many, many fronts. Maybe not, like, better than OpenAI's deepest thinking model yet, but beating everything else out, including four o.

Did you get any feedback as to why people say it's it's the best? Is it what it's putting out for information? Is it what it's putting out for creatives? Is it how it lays it out? Is it the road map of deep research that it actually does and displays that? What are you hearing from people on there?

I think deep research is a different topic, so I'm gonna set that on the I'm gonna take that off the table for now. We'll talk about that in a minute because that's a big one. But the stuff that I've seen in the case studies are saying like it's hitting better across the board on everything. Wow. From coding to images to Right. Kind of content, math, everything. It's just it's leveled up on everything, and it was done quickly. Right? We just Wow.

Got this huge warehouse full of GPUs over in Memphis. Right? So