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Simon Sinek
00:00:23 - 00:01:13
So I'm embarrassed that I have a career. I talk about things like trust and cooperation, and there should be no demand for my work. But the fact of the matter is, there is demand for my work, which means that there's an opportunity. It means that trust and cooperation are not yet standard in our organizations, and yet they should be. And we know that, which is why we're looking for ways to bring those things to our organizations. So I thought I would do something a little different today. You know when you're speaking to tens of thousands of people and you have the opportunity to share a message? Of course, most rational people would say, let's go with something I've talked about lots of times, and I'm really good at, but I'm not normal. So I'm going to do something completely new, and I hope this works out.
Simon Sinek
00:01:14 - 00:01:51
There are two things that I think that great leaders need to have empathy and perspective. And I think these things are very often forgotten. Leaders are so often so concerned about their status or their position in an organization, they actually forget their real job. And the real job of a leader is not about being in charge, it's about taking care of those in our charge. And I don't think people realize this, and I don't think people train for this. When we're junior, our only responsibility is to be good at our jobs. That's all we really have to do. And some people actually go get advanced educations so that they can be really good at their jobs.
Simon Sinek
00:01:51 - 00:02:26
Accountants or whatever, right? And you show up and you work hard, and the company will give us tons and tons of training how to do our jobs. They'll show us how to use the software. They'll send us away for a few days to get trained in whatever it is that we're doing for the company. And then they expect us to go be good at our jobs. And that's what we do. We work very hard. And if you're good at your job, they'll promote you, and at some point you'll get promoted to a position where we're now responsible for the people who do the job we used to do. But nobody shows us how to do that.
Simon Sinek
00:02:26 - 00:03:06
And that's why we get managers and not leaders, because the reason our managers are micromanaging us is because they actually do know how to do the job better than us. That's what got them promoted. Really what we have to do is go through a transition. Some people make it quickly, some people make it slowly. And unfortunately, some people will never make that transition. At all, which is we have to go through this transition of being responsible for the job and then turning into somebody who's now responsible for the people who are responsible for the job. And as I said before, one of the great things that is lacking in most of our companies is that they are not teaching us how to lead. And leadership is a skill like any other.
Simon Sinek
00:03:06 - 00:03:34
It is a practicable, learnable skill, and it is something that you work on. It's like a muscle. If you practice it all the days, you will get good at it and you will become a strong leader. If you stop practicing, you will become a weak leader. Like parenting, everyone has the capacity to be a parent. Doesn't mean everybody wants to be a parent and doesn't mean everybody should be a parent. Leadership is the same. We all have the capacity to be a leader.
Simon Sinek
00:03:34 - 00:04:13
Doesn't mean everybody should be a leader, and it doesn't mean everybody wants to be a leader. And the reason is because it comes at great personal sacrifice. Remember, you're not in charge. You're responsible for those in your charge. That means things like when everything goes right, you have to give away all the credit. And when everything goes wrong, you have to take all the responsibility. That sucks, right? It's things like staying late to show somebody what to do. It's things like when something does actually break, when something goes wrong, instead of yelling and screaming and taking over, you say, try again.
Simon Sinek
00:04:13 - 00:04:43
When the overwhelming pressures are not on them, the overwhelming pressures are on us. At the end of the day, great leaders are not responsible for the job. They're responsible for the people who are responsible for the job. They're not even responsible for the results. I love talking to CEO's and say, what's your priority? And they put their hands on their hips all proudly and say, my priority is my customer. I'm like, really? You haven't talked to a customer in 15 years. There's no CEO on the planet responsible for the customer. They're just not.