Herzig welkomm zu einh neuen Feige von Tiffauhelten der braunschen Podcast ver alledisich professional mit Fan seh mischiefdigen meineame is Christian Heinkel. Before we dive in, I'd like to give a big thank you to Agile Content for sponsoring this episode. Agile Content is one of the world's leading white label platform, available in LATAM, the U.S. europe, and now also in Germany, Switzerland, Austria. You can learn more about Agile Content in Tifahelden episode 62. If you like more information, check out their website agilecontent.com welcome to another episode of the Tevauhelden Podcast, this time live from the podcast studio here at mediumtage. A huge thank you to the Mediantage Munchen team for making this possible Today. I'm joined once again by the brilliant Evan Shapiro, who many of you will remember from his insightful appearance in tifa Helden episode 43 back in August 23rd.

Evan is one of the sharpest minds in the media industry and a visionary when it comes to the future of television and streaming. But he's also a true role model when it comes to recognizing transformation, embracing it, and reinventing himself to succeed. The Apocalypse of Change welcome Evan.

Thank you very much.

Pleasure to have you here. So how is meeting Tage Munchen? How do you feel about the city and the event?

City is amazing. This neighborhood, this area is really wonderful and I think reflective of transformation itself. This used to be all factories and then it was nightclubs and now it's this really cool campus for frankly media and innovation and progressive, you know, artistic thinking. So that has been really fun. And then what I find, you know, meeting, talking, you know, really is just getting really rolling here. But what I loved and that I find different about this conference than other conferences that I've been at is there's a ton of students walking around. High school students, you know, younger students and college students. And it seems like the conference partners with the local education organizations to bring these students in and make it free for them.

Yeah, and you know, that's, you know, I have loved all the other conferences that I've gone to, but I was just at MIPCOM in Cannes and I can't say I saw a lot of high school students walking around the Quazette. But you know, I would say, I would argue that at most of these conferences I go to, you don't see a ton of college students and especially high school students learning about the industry. But more importantly, I think at this Moment in time in particular. And I talk about this a lot, and I know we'll talk about this in a couple minutes. The reverse mentoring that we need as an industry, the influx of opinion and insight and feedback from people under the age of 35, under the age of 25, under the age of 18, about how they see the media universe is really important. And you don't really see it that often, but here it feels like a real collision of generations. Not just a collision of professionals and different disciplines, but a collision of different demographic perspectives. And that feels very fresh to me.

Okay, that's good feedback. Thank you very much for the. Yeah, it's nice that this is kind of unique for this event. So let's directly go into your. About the youth. Yeah. One of your statements is always, we have to listen more to the younger generation, to those under 35. Now, in fact, 50% of the German population is over 50 years old.

More than that, actually. It's. Actually, it's a very old country. Europe in particular is extremely old.

Exactly. And so two questions. Why have we to listen to those under 35? Why is that? And how does the video consumption of the younger generation influence or trigger the viewing habits of the older audience?