And then the second piece of content that I wanna talk about is why it's important to diversify your content to different platforms. If you think about how there's the people who tell you to be on those SEO long form content platform. So those are the people who are, like, harping on long form content. They're telling you to blog. They're telling you to podcast. They're telling you to have the YouTube channel. That's all fine and dandy. But, typically, those people are also expecting that you are selling something that doesn't require you to have a high volume of clients.

So, yeah, in a month, if you put out 2 really good YouTube videos and 30 people see it, if they're spending that much time with you and they search for that thing, they're looking for a solution, of course, they're gonna buy. And if you only need 2 to 3 people max to hit your income goal for that month, every single month, yeah, you're definitely gonna hit your revenue goal because you don't have a high volume of needed clients at that price point. But guess what is going to happen? If you don't have a boutique agency or an agency, then you are going to be at capacity. So there's only so many of those big clients that you can take in a month. And if you ever want to scale or take on more clients, and you're going to also have to have other things that are at different price points, which then mean if you ever want to, and maybe you're sick or you don't feel like doing that bigger thing that you only need the 2 to 3 clients a month to make your revenue. Now you need you have to sell something that's a little bit lower, and now you need 10 to 15 clients. Well, that 1 to 2 YouTube videos ain't gonna bring you to 10 to 15 because it's typically only bringing you, like, 2 to 3 clients a month. Now what are you going to do? That's what those other platforms are for because those other platforms allow you to still sell at different paces and convert at different paces and to bring in different volumes of people and nurture different volumes of people at different times.

And what people aren't telling you about multichannel marketing is it's not just about diversifying where you are so other people can find you. It's also about diversifying the pace that you convert. It's about diversifying how often you have to show up, and it's also about diversifying how many pieces of content that you have to produce. All three of those things are typically necessary for women entrepreneurs because those things change for us throughout the month. Sometimes I'm able to I have 2 very different offers. 1 offers 3 k, and 1 is 2.47. So if I'm focused on that 2.47 a month offer, then I'm going to need significantly more customers and clients than I would need for that 3 k offer. And I don't always wanna sell that 3 k offer.

I don't always have the capacity for that 3 k offer. Even if I look like I physically have time and I don't have anyone on my roster for that 3 k offer, I might be traveling or it might be the summer my kids are home and they're gonna be home all day, and I don't wanna do that offer. I need to do that 2 47 offer for the entire summer or throughout the entire holiday season. And if I'm only ever marketing on YouTube or only ever doing my podcast, and those things only typically bring me 2 to $33,000 clients, it's never going to bring me the volume of $247 clients I need at the pace in which I need them in a month. So I am still going to have to switch up my marketing strategy. And I can't start from scratch when I need that. I should have already had something established that I can then pick up and change the pace or change the strategy on immediately and get that volume that I need. That's what diversifying your marketing to multichannel is for.

When someone is trying to convince you to just be on one platform, they are not thinking about you long term, and they're especially not thinking about women. They are not thinking about any business owner who is solo or a woman because we as solo business owners, if we ever get sick and our offer that we typically do is very dependent on us physically talking and having the energy to sit up and perform, then what the hell else are we gonna do except hopefully sell some passive shit that doesn't require us to physically be there, but probably requires volume. And even if we say, okay. I'll just pay for some ads. Do you have the budget for ads? Okay. Cool. You have the budget. What organic traffic, what organic piece of content are you using for the ad? All of those things matter.