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What's up, DTC Pod? Today we're joined by Justin Seidenfeld, who is the co founder of a bunch of companies doris Dev, Canopy and Factored Quality. So, Justin, I'll let you kick us off. Why don't you tell us a little bit more about your background?

Awesome. Yeah, Blaine, thanks so much for having me on. So my background goes deep in consumer goods, specifically around developing new products, bringing them to market, and then going deep on the supply chain set up and management side. I spent the last ten years either developing or setting up supply chains for different durable product brands, predominantly through a company that I started seven years ago called Doris Dev, which is a product design, development and supply chain management company. We've got offices in New York and Hong Kong and specialize in bringing new product ideas from concept all the way to shipping. From that, we incubated our own product brand called Canopy, which we launched to market a little over two years ago. The Hero product is a humidifier that has some technology baked in, which focuses on the health benefits for skin. And so that brand has been positioned as a beauty wellness tool. And that's been really exciting to build a brand from the ground up. And then most recently, we incubated a managed service software company called Factored Quality, which provides quality control and supply chain management services through a single point platform with managed services on the back end. And that business is providing factory audit, inspection, product testing services for a bunch of physical product brands around the world.

So, yeah, there's going to be a ton to unpack in this episode. So really excited to get into it. Why don't we start with Doris Dev. How did you get started in the world of product development and what was, I guess, a little bit of your background before there and how did you get started? Let's just talk about Doris Dev for a little bit.