DTC POD - #242 - Julie Cartwright, P.volve: How To Build a Content First Consumer Brand

DTC POD #242 - Julie Cartwright, P.volve: How To Build a Content First Consumer Brand

Transcript

Magic Chat

Blaine Bolus 00:00:06 - 00:00:08

Welcome to Dtcpod, where we take you.

Blaine Bolus 00:00:08 - 00:00:09

Behind the wheel with the best founders.

Blaine Bolus 00:00:09 - 00:00:25

And operators of consumer brands. You'll learn the ins and outs of business from setting up shop, hitting your first million, scaling past eight figures, and even navigating an exit. As founders ourselves, our goal is to help you learn from the best as you build. Visit us@dtcpod.com to sign up for our weekly newsletter. Join our founder community and find additional.

Blaine Bolus 00:00:25 - 00:00:27

Resources from every episode.

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Dtcpod is brought to you by Trend, the creative solution for your brand.

Blaine Bolus 00:00:34 - 00:00:58

Go to trend. IO to access thousands of creators for content needs such as product photography, unboxing videos, or even TikTok and Igorganic Creative. Use the code Dtcpod ten for 10% off your next content purchase. Are you curious how much your business is worth? Get your free no obligation offer from OpenStore at open store.

Ramon Berrios 00:01:02 - 00:01:33

This episode of Dtcpod is also brought to you by Peel Insights, the e commerce analytics platform that supercharges all of your retention efforts every day and with every customer. Go to peelinsights.com. Slash. Dtcpod to learn how hundreds of e commerce brands use Peel to reveal purposeful insights like LTV, AOV, Repurchase, Rate, Churn, and hundreds of metrics more. See how brands are nurturing deeper customer relationships with easy to use retention tools that hyper target and provide immediate growth.

Blaine Bolus 00:01:36 - 00:02:06

The subscription market is predicted to grow nearly $500 billion by 2025. Recharge is the leading subscription management solution, helping ecommerce merchants of all sizes launch and scale their subscription offerings. Over 15,000 merchants use subscriptions powered by Recharge to grow their business and their communities by increasing average order value, reducing churn, and providing predictable recurring revenue, turn transactions into long term customer relationships, and experience seamless subscription commerce with Recharge. Check them out at slash dtcpod.

Blaine Bolus 00:02:10 - 00:02:20

What's up, Dtcpod? Today we're joined by Julie Cartwright, who's the president at Pvolve. So, Julie, I'll let you kick us off. Why don't you tell us a little bit about yourself and what Pvolve is all about?

Julie Cartwright 00:02:20 - 00:03:28

Sure. P Valve is really a new to market modality. We combine functional fitness with resistance based equipment for resistance training. And really what that translates to is that we mimic the way that your body was really intended to move. So we not only get what traditionally women are looking for from fitness, so a lifted butt, toned thighs, a really strong core, but almost like, more importantly to us is that we help your body function optimally so that's everything from better balance to better pelvic floor articulation, which is tied to how your lower back feels. So that was really the mission of the company is to not take for granted how you feel in trying to get your body to the way that you want it to look. And we do that in a variety of ways, which I'm so excited to talk to you about, but that was really the mission that we set out on. I am Julie Cartwright.

Julie Cartwright 00:03:28 - 00:04:15

I actually am the president of the company. I have had the unbelievable pleasure of running the company for the past five years, but I actually started the company with the co founders back in January 2017, sort of as a side hustle. On the side of I was working in entertainment for about 18 years at a company called Anchor Bay Entertainment. They were a stars company and we got purchased by Lionsgate. So I not only ran the home entertainment division for marketing, product development, retail but I also was the general manager of our fitness division too. So that is really some of my background. But also really what Pvault's about yeah.